Retail
February 23, 2021
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
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","iv":"e2521d41a5b53c77ecd1a30f01eaaf49","s":"686615e22c8b8a6c"}
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