Retail
February 23, 2021
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
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","iv":"534fa6ddf0b74db975c96557f81ea4a0","s":"d7891997ce4243b3"}
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