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July 26, 2025
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  5. Ralph Lauren odes to Martha’s Vineyard in latest collection
  6. BMW to introduce carbon footprint tracking via mobile app
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  8. Nordstrom onboards new finance chief
  9. China’s middle class to reach 40 percent of population by 2030: BCG
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Retail

Why conscientious consumption will (eventually) drive sales in China

February 23, 2021

Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry

 

By Adina-Laura Achim

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  1. K-pop star Karina becomes Prada brand ambassador
  2. Guerlain exudes timeless femininity in reimagined fragrance campaign
  3. Moët delivers the gift of bubbles in new holiday campaign
  4. LVMH revenues dip 2pc in Q1
  5. Ralph Lauren odes to Martha’s Vineyard in latest collection
  6. BMW to introduce carbon footprint tracking via mobile app
  7. Louis Vuitton announces second-edition Watch Prize shortlist
  8. Nordstrom onboards new finance chief
  9. China’s middle class to reach 40 percent of population by 2030: BCG
  10. Ex-L'Oréal exec to lead Stella McCartney as CEO
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