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March 27, 2026
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Retail

These Western brands are winning China’s local markets

March 18, 2021

These global brands have built outstanding localization strategies in China by rethinking their marketing offers and tailoring content to their regional consumers. Image courtesy of Gucci These global brands have built outstanding localization strategies in China by rethinking their marketing offers and tailoring content to their regional consumers. Image courtesy of Gucci

 

By Adina-Laura Achim

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  1. Cartier celebrates 20 years of Women’s Initiative
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  3. Mulberry to resume ready-to-wear with new creative director
  4. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  5. Poshmark elevates app experience
  6. Louis Vuitton unveils Art Basel Hong Kong plans
  7. Lexus signs next surf ambassador
  8. Disruption is focus of FT Business of Luxury Summit May 20-22
  9. Panerai docks in Osaka’s Hankyu Umeda department store
  10. Longchamp, France’s Shapers Club form artisanal connection
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