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These Western brands are winning China’s local markets

March 18, 2021

These global brands have built outstanding localization strategies in China by rethinking their marketing offers and tailoring content to their regional consumers. Image courtesy of Gucci These global brands have built outstanding localization strategies in China by rethinking their marketing offers and tailoring content to their regional consumers. Image courtesy of Gucci

 

By Adina-Laura Achim

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. For high-end fashion brands, wellness is the ultimate luxury
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Luxury Women to Watch 2017
  8. Dior builds five-story statement flagship in Beijing
  9. Lamborghini heads to French Alps for women-led driving series
  10. Chanel unleashes ‘From Dream to Reality’
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