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These Western brands are winning China’s local markets

March 18, 2021

These global brands have built outstanding localization strategies in China by rethinking their marketing offers and tailoring content to their regional consumers. Image courtesy of Gucci These global brands have built outstanding localization strategies in China by rethinking their marketing offers and tailoring content to their regional consumers. Image courtesy of Gucci

 

By Adina-Laura Achim

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  1. Dior traces fashion heritage at SCAD FASH Museum
  2. Aman unveils plans for first ranch retreat in Texas Hill Country
  3. Delvaux follows city rhythm in ‘A Brilliant Idea’
  4. Luxury brands launch crossover ambitions at Milan Design Week
  5. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  6. Mercedes-Maybach takes to driver’s seat for ‘The Devil Wears Prada 2’
  7. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. Luxury brands are now limited in naming capacity
  10. Volatility weighing down luxury watch market
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