Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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