Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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mdLd3YSLLCL36ECN4bYPt4eMf8R20Icb83i9mivJzOlZM9FjGhTWWvNBpFLT6fFBnHNCULMC66cj0\/ThNN40OgmL11NrRU9Pk1Te\/qR+5+BnvRsu5nV5qbUbJheiWx2x3991BgSYzSa6Vhy7+Isn5HNLEEZuBy6M53OpK6XfyG2Xr59SQ7C+eS\/+0xiUoejC0xKUMR26Gy1jUGeCWyq1QjBHA3uuvTrSFHUHhTtU3qUw0qoug==","iv":"9f6b167adfc06ced3e55404c8b0a2eea","s":"adc61e5479b0b583"}
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