Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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","iv":"99b00b56bd5bce2bc40dcfdb4d9f21cd","s":"2b6592531102ed88"}
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