Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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