Retail
April 2, 2021
Brands can no longer simply sell to Chinese customers, rather they must communicate with them. Image credit: Alibaba
By Nora Howe
As China continues to grow its global consumption economy, it is imperative for brands to understand how to leverage the right tools to communicate effectively with Chinese consumers.
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","iv":"0a4b25ee3f5674b3666fb80a87682643","s":"6526dce36ab0c69c"}
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