Retail
April 14, 2021
Italic broke new ground in premium DTC via a $100 annual membership to access competitive prices. Image courtesy of Italic
{"ct":"DOugTyEWvocpgNVnUu+jTmwgfFtsWLMye7g1vd6ECULZJZYwYifa8IlSMwXt\/IFovrytju6mTTCAEcl82P6JoluWCp8FuACyAaOBNk1JsYEwOe1AB1p15YPkguFZfo4H6RjhB855SeeQf5nbUYg\/WdEk+qnpF5rauPLpGaZZUdMjRqBoVyCVGlkyjUA+59bZT8YuyXCP\/4B5OqG\/uUn3Iu1TpJ5I9nK1RZoTm+OdIHo2FRroxLeZUxniDrjOj1DmyfdGFWjeuUtqxJ8fpvGAUOdaKl2x8wMOiHknde1mTVMAHEE72bgvbs7v8zkrcKDao+GFGPPweRjCZHRGJDfxoTMUR8AtuQWwvScGHiDOJxnw3ilZAki8jyfb6LCRL5Q8QX71v5rtnM4aCUl0+fE1ZIjq4rP+MepO4PWO0LoHwGtTGr8mg28FLFSxOsWEqeE3T\/tXxtyWHcYdy6e0CNyXr7+tiLOyjxS0Kku66s+hj1\/RXqbJlHXmFAWDM7hWTAqrZQXU5snwIvJxEBkAYNG2kUq085aHMnrGMS2xteQP+0ETuON5YBxF+wI7FnTjxEl6mHeXxMSZOPTNcil9v1rs84g85mKq0Gn\/VeVGdtHFDD2E17wRZPrtUUNcqc7TPfIBlaGWao7h9O3+g8Yt68mjSpqkxHXaHFMsuarToBBLni4vyu3P5T71dx\/MInt9SupcRv5VHjQwn+aB4LD4WIrqnxdCGvzq7ty2Izujc79VxauwGU7NMo57uhO1PuhwZmMgRQTm06K0FMfgvY7RiyM2l0KvuYLRsf88zmCL0XpUQ\/xk+oF7BGzm7PQzCxl\/i+OfS0M+VlvEIbMJkUFZLvpZWf23\/UJYcY8Hlb1bkqkIbth0N5L4IfhkXhE99+sMpTfYjqsXwUlsXhU4XHiNS0TGWLXttc\/K3P5LZU89cbHXu+wBgWnfwAYvbXd\/wzRmdkthU\/0MhumtD+v1ADctUNigwDxW3Iz7BmWw1U9ErbsGcR6wvSAY2+Yf8tcTmtI3PkWqRD0fQrRtQ7q6WtxNGt3RWnoDmBQcB3jk8vF5NRtLVFsHnXeH\/6ZS1\/eDDR\/HldY2+cmMS171M2keUohei9QL4hwd2Ddu4HjyfZMW31nCje\/gsBf9wRygSXlhvYtHJb+euvuIXqo+PGGJ4WPvHMwjwp4XT3NTupZZ94SlZnSznAIfou69UrPYP4AebzmnfKtB4huzsDcxj63NjgCRhJAR6LRdxc\/LBUGzc3u1HaNWdz7GrYwLVCYG4Da5DB8TbOzm1zCx2dh0Ij4mrmPksmJx94jfAeHD7prqRueAftEN2zge7F2AdMH3KknILsxdLA1czU8crAEK5Qjqg4UxJNK7WbBm5PkW+ufmzonHfIKTCY4m9f3EoYk5yMdkjTIIymhRNE+R6jQ9mKceEDqpcXZbSxERaWUa3DSVn4B0ltoddedH1o8jLZhbZaIalKa9HoiaGJ07xmCjaOIhbI4cxor1sIvt5VgMRLWuhfPRY8zS0WTsi6KIiNKojwKY9NMtzsEFGU+5yZwckiYEhRslI\/VZSPwYEfqw66LmAxwJ5a4rR1d26mmLLGNhd80OxfRFmFk3WIQF97VrfHTs8BwFBVN07XOHJUd2eh3PU4RaB5p3orMo11znVg2t4c7H\/OPGpJkeXOQoeGRkuKnScB0K4sFzgTK0qnK7ZzPRtwRdJ+pC0s8cd+5jNXXf10VOHKpFNqZu23i+H5FxwYCnmEA0gkpPDehtvEaHLbuGYMq6C3vQGuVrSQDTeQZguUwotoMVbfgaHiFUJteN4sU0KbteVH1H7DxC9ZPIFRCLqO+QKi4v+l1mNNCl9OR2R5Bi8Af42NH3Qfa22gTVsLd1+24YVkMnRxScZ5KO9oL298\/SzWsxwK6CBn+V61SHZeDyugmmoJQqSQTpfx5DjeosY5LYyPXvd+DC5iZSp7QNGyvO7+mUWpfqkFctds6FoLB7PSv+udQ5iOGpTfiaIbA6O+qwf4+mbn1JO9aKRLybOWLk9WC6OvCcCm6pK3RA6VcPaIHWZsclCk7NxcLBNgjrkf2uW9Sux7v0mzu6yjGxNT8kbvq5dLmY1fafgRLjcS49pFXYZNsXpbX2BC5wq2oUn3La6KDq0\/yTHMle8KMdLcaNyYgh7bqOhnmUOr6Wy8YNU\/sk1drc1fc9T85wZxYmnT8I8ryl6WtANmCjw8ObKj0C6p3gh16vEE0DSkcZCTJB2sV2F9WfHHimOnGo6Cd1Du1JDvdqhCq2De+OHt5owlOLBozq8VQ8miGxeMIf2vghKEHC8ROY0WtVJMYvWrk53QaHoq+Agz4Y3j11gyI7FMoCvBGJYMtmPqWzpJFPHFVQPZrQR8q2xlX8Og4l5X0giTsqME7xse+gCk5Y4vkKYdJE4MsBahAuDp\/BUt78sliVk2f+Ht4jbMC27rFL5s8uCJl\/fZ26ZLFLUES3ZL6Wu9QbWW+Iv4OoAWEemfjsk9wF+5F76cwbViB\/g\/8NR6jxhX5sZlLTvvZcHdRU3ExgDWE33Yk5e8LR\/PDKLV67uytr8xQT6lLsCmSXTbH+4FChECeIQo29AFm\/Pfbpr+fhljVH4WMavBWS3cxH+d6Nh4MEDMWcyc9q37pZmzxHy\/jYCE6Dvxsj0j58kmxCtKpOIq1c4hNGys\/cUU+oz6SSaPKmkKD5aQ588AUkd9MG6IqA4CG5Ker92uv34qftgIpVYSt+GucI043L0rZY\/m62fGefyvOq4tGKZKkncWqSfNbHKjfiTLWkuuqxsIILh9NnLffAwJSjPoeZs93mUU3dqbsdiqPPoUMG5AGibz1RcUzLdkXFkksE5HuRIP\/Qj9aIdc5qNSb\/jQIVMPGgJjyyYnk\/244efoZ0IsblJxV2SJGaSw3QeAfYzxdnTstAzBioo1aLCCnDawHyQdpPmwfAp5o8HLegacS+\/CiLqbUOq4JDdidLYhohXsfRihuKgrp6nCFelMWxx0pPmtVK\/PIfEH1PPQ2Htm8iXSeU1O+uyzuvlowmc\/WvrtYMB5OhXsGtJffed1cFaoAYB0quPA9C\/cwAKusvah7xrDEdSsVXqSrWrBd+tmadHK95LHM8GyLgt1BqLGO0NR7egCF2\/e9\/DatV77xKgjeZW8q40vdsfifMia8l97mOG8b6nJgk7EI6eSCxo5zGZUoqOrklzh\/ANo6Lbdevz7YW00sSqsJvrqHRgQ8z8S50HvGsVYt4H2yTXyCPeQkkwP9svruwxkaZuYd5MnWQ+UjozGBtzL3LpjFzu8v3wbJr7equy2uZwDhbijXlrse52Wk6cn5tQ0xwkcNcTj26vlyHr5CQONcCbr+hUHP4zI0MP2fGhF6q7Ze8zxB4pOqX650oGmjfm8mJvlsSmg6om7mew\/hth\/tWCyRePRelBlkR2DzkumQKp+LTdGPcaGrXVecWC1zxaM46or6H4rquykU8Z5T8ptydDckJWmEvSPXII+ye1EtBnDwmsuWI\/v8u1IrULNuZTIHCUeTR7jhdKeEZG\/C32R0WQvhw7loi9r8EfYHs1ORkJV0qOyYfOopaoWTlf7NtM5kKCmUfxKNZvQ9r+Ogdegkp6ocfj\/qSywV3AsQR4YQRFEaIZfbjRusuH8W8n1zbVJNXPdchQ6WW3Q0WBeiZLY9dVGbPQwdCY8E+bLt4VDlmljW6+YuGVeWFKLq32DCVRKTmauavUu99dB\/pjodsY+jvhJMCuzr0j60ddh8hdQ9IQeYo01GhGdJURjCKf\/NAl8AOn9E3d6KBpCKYAFZp6fouW9JzWa7Xft3Zap2QGyWI34NDIYqldAHCp3A7tGelfKNi1Js27ju02hzjWrW4FaXmjtTnCCPifUzPc\/xr5gDLuNcM6DzevQ6OM3I9cgj\/S2x7jaY3aXc5ycZDQr\/\/P5wRbDT6SMibrUWpP73Jx+p6R0FnVaSmMX9py4fnw+PETskdxcubQyJhGfX7Q8D5sJ7hzKn8rKAk1u4rzVRIEiNLzgBNMIYjF+4HgWP5kIewegMuzqAPE3GYHz8dd8CZTNyrp7fPbuKP4Glukggq7OC191T9dALc\/LEGoRjh5OCi7Q5995H018cZZog\/33xsItozFboARX56T7JQkI6CTyD+bNS35GEivD7uKM3gNo60HZTmdl8PoC7XaApBZvpL+iLm4XodspgLWJgBU3RZ4wFR9yjnpq0D28UGBjI15EJAeNwKauTROWat3XAt7n7A1XowKzxN07YDcaz7KJAbw9Mm8jke80trnih02z+b0J2idzLjeYU8CaRFYXvvh6HLFsursBdIeZlqPtdODcDa\/9nkKXRl6+iBJ4cZIiFzO1SdGDi0FiS\/8TlhzyU4vo0CpLRDvmELdAuVnDuvJzziFayDbXOMUzzYVum0QpaqHIGFAwvz6vTy4Yf15ttZ8FZHjAfwR6\/iZL9TRK2DpZyILHO2BtQWg5L97SYJDP5m2cyicyk73U8jtM\/9IbRMDsC2gnI\/uJeS4dMQMfx\/muFAcEiEj1YoReW9\/SsPZdyF5Hbl5Hm7PyTHZD1b41RCf4USYJQO\/5tba6xMA37WSnwEeehCWBT7wex5Y24NIhOLpYt+L6ljCfHqfarscQ4xV2cW+iBCbGCROUnA3bDtW0kkousJITuYh1YiIg08S+TTVG6LYfO25XS7JuwSYuCQ\/sJbUuZIepx8F7IOvhd1cazpoHW07f8p3+NYkCEwGcybD+BCsTqopXRHQYZU2v6lmV\/pqF1zC8+8DVrLnfq5TQ\/+zIUwFB45Z12M98NlcdPnF7PSmuYk+YW6iUy97fbYeWcL\/DtQWm2+CqSQlZ32YME+kQ3qRcurRpJsI4f7scJw9gV5TwNBBDJtCyUn+xWkzGqy1233zXhBG3o4eMh6xtvnjw+qqMi7wZ15cFayqmr2gMpvmRJVz4e+q4VGaocefXKLqb3Ym2p8dZVe0dOut78wox1LnMXXwZEuW3xzgySww+x5K6k3+kVZOFdhnvQvNKx5G6aw3tyXXBsF0eDy66UlHqi\/NOQpwYo07marj7CpFKm8yGn5AT\/9JQT84jLNQXFmutVj\/6hojD\/01HtyCL2cY80hNTInLSCe4LsXA8Rf9BkiE1A1cMMqlVa06lve\/nxpiRXaXv+optGwGO\/Jom2PCCmsxu+iRQ5i4cakbHR5fjFn3uZfX1AOF3iEZspyvGYGTzhbwOLrBPKrLdBzL9vHwduPkNe5m5XMkKGYZkf9WwDzBx9usKiVqH9WdzOQnOCFHgG1d8+odGKoiCnXNxJt5iTH4iS1exbcTG3CyvKzk8PMjztFRh\/gZye1TYELToyvh7OiiMN\/hI0WfAZO3T4onba8+miX5ITZpJ0znk1QpWnEj32XCCXS2WJ0mxcaVjUPD+LHz8TCCDvQTn68dZbQjMrfoUheSCO17jgyqj1kHcGjmttVHQIGlkVCVmRGo\/1\/3B9WCxu9ON30nwwgphWxV6cTy1UHZOfUMTKCwUntlviW\/19s1e1lU0Ehyo4TEK8TLksl18vHn4ReOIVAck\/3tuKeqT2I50wi49FwGkEsLz+iDCZavVAlurvJ4i4Yy7HyTrpOF9kcLeKHsZfmyhe7tMFlXprcxMatySKVpHl9GNM\/QczQFJPeT2Nli1YBKRbr5zIMPKons33K9sUJcyPHwCSylvvFn+\/T+6oI51891akRDQM8KlZwi3lOFEbApIAeIXWAoZnkz7UcBOeCeTr50gdj5cRoY1N4mDcfYUn67nu6Su7sVc0BF9vGkoEAWog9TSXmn6+bGwyHlt4Zmi9R7sgQwrwucax+jkaob5fs45bHpiM6U3OBqaC5NPlMrKRuoTb94XuaUu2d3ataOHH9U6hxVYwGvT25v9h1vKZ3z\/0pmANZpFKSu6qVGCAITObtXBV7WAOs\/5oZYJ9lIV3euKX9Nlc9wbwqGN34qokdyyGq8QVCxa05667GRgXRX1\/004SLt5K91\/bXrE\/AKeDlAbJSesdLMUXdiO9w\/hlw9Eo\/mENpLsJwo63RsqDh9Ov4dG5vREsPV2AQEcSK60KpovpDKIG+rzNMCg5XtD7VrVuyPgL5ONnEDdXu2xw\/oprn2KYmwkqtJP3j7exPWl9icMM3ftk0TvMiR7BNy9o+XK9wj02dR8Bs8ZcYafgKiUpekUDIkRx9y94WEHc+X6xYjpPUCqklRejXmEQh0oL7cVemHUKAWYipFLyUlMvm5O9RHjF4OioZbIZRRUsfQ+Hn4gwKa6ZWy9mA69Q7T5i1PF1unkzJxcn\/wiOawU5xOqy1b6+MlYV\/bX9qGuw5DA+FyJjuzx2eFutKgEc\/\/tibUXCjtWLG6oRFQqJ1sDmy1kABbCF6Py3R4OFqXlTAwjjur0yoQajIDcbliY+4C1OOroGgb2dOqdBUfQF1vPd32h8+Gv+lGBgMq9YfQqssZ5uksj\/eghivmCTrtO23UYBAc3RB\/6OIVwX8psKuzBTKiHu6pdXAsQ\/GWyU4deRvx57nsph4pM\/Z0eeRbV2OuBriTwDmx5gZ7Ug2sQSwyN6p9soYE2Dx1jyzaPuQH4Wb1PbLPlV0pbF+JI0aAoRo7ZNDSdl90JZsPxmM8BLhXhFcx7RombjqqJ+qbTJgfIM61KkBnW4XoHyub\/Z8HvdK0taPZVVEXW3kv5fMemM0i4NmL3Nc3THnSDPEbrosMXz\/DDOTRSxcFOul6SaBgkVKYfaRG8CdcZ8baeuO+cR3wp9EnE4ojNb0bboYU4r3lMoZOS31a3jthBlribtbWxkGML9UBsY6MPOwCnplnI1QmLpPKDSZb9wmFU9VhvhFA8mRbVzZw0r7xrUyG\/Ncj+xZ0FpmyOH8rpkkh6Y2WgSLmgBZtrybguOzb4nLwjEnBzEkBgUYzPs20ejF517RzGi82e1Xg7RBe1IbUKopWVzrG2qc8+N2GekqUMnF\/g8MLLXnKio6dexZ67hmK21aOvw\/Y88hNdsoA1StIL8KyvcVu0a1iyIxY1Tj9pUsl\/QgVATgCItBu4U5kj8Bqu5mJIVnyxaiNPpipAxElFuagcd8bBV7+dE+uJZPsVR39v7e6+neHY2NpJr9RjLMnZemXS7+lV\/Y0iWlzuqQh4L5ceZLyQ4UNpVmWVC30xc+GHBUjbohZM+214FH+j0bHlhTK27FDcsG8wgaZYz2tT7CZnlYYowJoGdkrT0xClsJDGr5r+QLezqQYhQf+l6BxGmqiC1O05Siqtan0LfXcmct57yonuuFmuEO6HX\/B3uWFfcLayOxKjb9Voi+FJcwqFecT7emOtKkuDBdnDveSU62RRgN1SHZG2nXDecXXWaOST+Y+t4hpwnAToiZ8P8E6wAqIfmZKWOtLp\/sBVX75nlTvRrdpCp963w2oKiMyVFX5qN45lWYVytve+eXePCd9X9FTM0lWrAxZiEWLOiiNrn2QsftYV\/p69+R3qrTpfTMmwPFhUvzcKux7fGIbQPSayJ12VKx2paMhfE6K\/QNG9OINucSEe1epDNgFbHarbyER2y+781xXhJBDzg\/MMyqQHcdT3i6sjI4UjR78OnZse9g4NS9dVpEvFtDBAfnyxghnOFxC7RfDRerHh76dJqKAxZym2g1mZXeKR\/L8cikVqv6dWnUr0IdwbOryvg1F1WSpBrL347aIzogkbWAET+xP8ktJWjGu2OKgoRbmMXYZ2fGg3p1DxjRapwybnxHi10G2HbeqSeoN2K8TkkC0MWzqRdwCI4R3Ody2d2V6GYYMun9vt\/2\/t17d+DIrNjUZHrfRv14xlA\/BKEsdvSuH2JoyFCu+eba32utps7T9HOOu1vKCm5Milkzi8Twk\/wMQ2p512l\/gos51NGjKGQMNCH1lLpXkEtFY9Olkq1hpqjejbmNY7afufkz","iv":"6755b53bd0748165385f9acb405095eb","s":"3a2804b40927434f"}
Share your thoughts. Click here