Marketing
April 28, 2021
Each generation has differing approaches to consumer activism. Image credit: Facebook
By Sarah Ramirez
Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.
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","iv":"e31049db2bdbf5c791ceda7d196383d1","s":"e9e4477471151203"}
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