Marketing
April 28, 2021
Each generation has differing approaches to consumer activism. Image credit: Facebook
By Sarah Ramirez
Brands that take a human-centric approach in their messaging will gain a competitive edge, according to research from consumer insight platform Resonate.
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","iv":"830b0868225a703420a4f4b89c55145a","s":"2666e1d874427c68"}
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