Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"db468dba08e9c0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