Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"fbd46632a2677f3539afc6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