Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"b2b152e4a35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