Marketing
May 3, 2021
Chanel No. 5 wrapped by a child. Image credit: Chanel
By Nora Howe
Luxury fashion and jewelry houses are turning to sentimental marketing campaigns and themed gift guides for Mother’s Day.
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","iv":"098342bd5f4253491230a03559fe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