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Multichannel

Swarovski accelerates brand awareness through multichannel augmented reality installation

December 2, 2011

 

By Rachel Lamb

Precision-cut crystal manufacturer Swarovski Elements is taking advantage of the busy Rodeo Drive traffic in Los Angeles with its Let It Sparkle campaign that combines in-store, out of home and mobile marketing.

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
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  5. Diane von Furstenberg named Icon in The Time 100
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