Multichannel
December 2, 2011
By Rachel Lamb
Precision-cut crystal manufacturer Swarovski Elements is taking advantage of the busy Rodeo Drive traffic in Los Angeles with its Let It Sparkle campaign that combines in-store, out of home and mobile marketing.
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","iv":"fec05f29d9b2845d1b731c5766e4493f","s":"1a3fb26f74d8f383"}
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