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Mobile

Hogan by Karl Lagerfeld uses app for portable lookbook

December 7, 2011

 

By Rachel Lamb

Hogan by Karl Lagerfeld app
While designer Karl Lagerfeld’s new Hogan line is drawing eyeballs with a mobile application that includes product information, campaign images, personal sketches and an interview with the man himself, the app does little to build brand affinity or drive transactions.

Developed for the iPhone and iPad, the Hogan by Karl Lagerfeld capsule collection app does not possess commerce capabilities. Additionally, some experts believe that the app does little to differentiate itself from competing labels.

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