
- Hogan by Karl Lagerfeld app
While designer Karl Lagerfeld’s new Hogan line is drawing eyeballs with a mobile application that includes product information, campaign images, personal sketches and an interview with the man himself, the app does little to build brand affinity or drive transactions.
Developed for the iPhone and iPad, the Hogan by Karl Lagerfeld capsule collection app does not possess commerce capabilities. Additionally, some experts believe that the app does little to differentiate itself from competing labels.
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","iv":"e5a460e9b9cac1acb4aace3512ab5052","s":"1223cdf365e857fe"}