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Internet

Fendi, Tory Burch use Facebook ad platform to drive page traffic

December 12, 2011

 

By Kayla Hutzler

Luxury marketers such as Fendi, L’Occitane, John Varvatos, Tory Burch and BMW have been using Facebook ads to help increase brand awareness, build social networks and bring in Web site traffic.

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  1. Trussardi’s creative director leaves family business
  2. Luxury Unfiltered: Is your brand still leading? The strategic wake-up call luxury cannot ignore
  3. Bentley opens three showrooms in North America
  4. Prada CEO to step down
  5. Printemps unveils VIP shopping suite at Haussmann flagship
  6. LVMH averts luxury slowdown, revenues up 9pc in 2023
  7. Prada Group sees first quarter sales rise 16pc
  8. Dior selects new global ambassador
  9. Balenciaga goes circular with new resale service
  10. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
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