Marketing
August 30, 2021
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks
By a Luxury Daily columnist
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","iv":"ca8ed786211d84db03433eed8741a84c","s":"a08cd3077a595717"}
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