Marketing
August 30, 2021
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Image credit: Starbucks
By a Luxury Daily columnist
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","iv":"e4c9d799e03f917dfe6f5eaa43c988e7","s":"dd8e1e394b72213f"}
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