Marketing
October 14, 2021
Americans are more diverse than ever, which means brands need to rethink marketing strategies. Image credit: Resonate
By Nora Howe
As brands aim to connect with an increasingly diverse population in the United States, hyper-targeted marketing has become more crucial than ever.
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","iv":"53099387ed7ee7dd2a74b7172c83b8f6","s":"1c5ed68086e9fe54"}
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