Marketing
October 14, 2021
Americans are more diverse than ever, which means brands need to rethink marketing strategies. Image credit: Resonate
By Nora Howe
As brands aim to connect with an increasingly diverse population in the United States, hyper-targeted marketing has become more crucial than ever.
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Gj1EOxvHpOV5s3twAx+eb7UI67hiHVor\/AtNAGBG\/rX6TkqmFbxh8qlED2jcjlarfyCU3xvYlDitiaWPv0b9KLHJiexgHnG4gq82820qI72Am\/MB+TB5ukcNMPKFdddRFperlw3N1AmWaYFwAbymNmQT7nAuzKAR86FRbMyrXrswWvbLmwwr8wSbBQ6d+R5GplJgw9WgnMZbfUgyDPpS72QUZhugSQg22HCwtu0ijDEvLVy+lYlE1gPtbeg0IRRkkodhSsCkba7rNfcwiRHQUJDF4sxZEQ1+TpDXzsJEnItG0x6BYgWugzF4dEVDbYbwZ9OSzfCY5UExw4xSugjuwikpYYCAW2e692UXGMfw8zcSTfFEBZqIaXQuT7NMOu3Ywizsttpze0fxf6Ucsr1+cLb+QyB1L86pdciGkXQHIg3pQiotggUiTeSd\/2HouEFx+C+nbih1KmU\/h4UCegTxRXFM8CNh09tedLcnUK0AxIGq8yjzg\/IQOF2MEOOEerGsOHiJUGOjbE2PdJ3ffQIyKxBA3p7+WtaXdVza1LTzWOCBeiCGvot+b95JG501nFvHmbo7G80BFerBPRNMpL4e9SIrY8Qzwib4LNCxSwTHa8kpxqoSvuqTJZju1rrSSv3NupGjUYF+BTaH8\/PCMO1hA0j+9\/C24o+qQdWpOrFKHsQgvaPsVk+1oVk2K9+dSgYIVjZVK1fc2v9\/8TjOZVlVSMrKrLG+AGT1+\/HBqOr+hc7OIAMrmRkLZHGJYAKsDLilYQElU9X00gi5745Kl3Y6XxPwV6ckDQsSZZLfprMF+GGUsuDl62Hmvg0Il2MA\/PSIgjaruP01GqIJoZiI9rXrfHwIQhzuTjln2SdUmgcKiTTMeBZIOvnfs8y69dmYQKEdUO+R2dQnUocMMNvRQfTy\/PXlIdJTcE1fXscmj1bkdnUh0QmsOaCJ6fQ4dv6JomnNDb99uX+UHRD\/7b35Xqx7YUPPa3CziV9SBbk+zhcXMcroyp4tu+WY3Xt+FuTh6RMK\/8yHPEo6RGQ7nPv0j7ItkMOuJinR8J61+yVA+tlN788vyaXTU2vTBqxZPC5WVtiAEhZTVl1XeBAMR2cSD0V0Ou1f12Db+JAAMN72MdSRkAb2v\/3I7U6xltlcWw8EE5jFVikGi2zlSX\/ksWh8K9kAlxZVSfVzNdXIyiTXml9vWzPbzNyMFnzdXu519wbF244jEDUgx7DCl+iUS0pf2ZZoIA+tLq3oWqHi69bY\/JiZkVAQbXVLgqW0XFcnisWAhAMbrzh1s07+DN7yLiATpFEKylokCmZ5APB3jg4M1NbKmtXQkLrJ3rm79YKtAP8qRcaEJt5I2wWw8lxK+zCYrMCLXG4xPOkyrR3p47uMbN8wW5t3dgbGKAupsQr5ey2wau6pn\/w+QiKMguN8xiLPyANQtPeKZhxz5U6b739D2z+ejL3sdpSJ6oWquIlOZuJ65eUr1LO4BA71anlF8Z3\/Zzep9rDUZi9NnMau5PxCV+epvkEPfwPW7V1gx5gyOCvmKMcB0tYaOGLdEDA+1jFCULgoo7HLI5c\/WyXLF+uweiKWqyjrme3rLxI7\/afEpjmt42IzI0HNp307nPKE0E7Dcth5HIPgipjs46\/bTEgTJBjgPHm8lEpX4Qlkao1tJzNnrReOZS\/9ENmghtUf2dW0qDgpQSZ6Fcttp4jBQRJjg9Hqzpn3wc1OhwvCwWixfREk7R35DIExPnnu5GHMukBpekUzMxKcipmmetRsLunEa+MlfX3rUXBiRi8IaOCxRuvjbLJBKxrF9vc8KaNcFEsi94jFqvsMsVrAtyUn7i+FtNcwn6q\/HMkwdo0kMSSKFgypbpPq1ytVKLMCOaP05HqUenEWzjz\/HlgoAXia86uyKXFyOiv2evBvQJxDTOQDf2os1Ws65QTPUgtOlh81Bw+sXB4FwPTdq\/kgM5cfd+UZrXd2dzn34YACNRcMDtcbygVlEQ5j70OO0M\/qoT\/fMynnlEOorm6BHdy84BQ9\/HnZ\/QsdkC92eXnxzUJaOuENwdy4szESCSLBk6SCF8\/tdK9aUZ80DMTCVBovXswDms0f6QQKR5ri5JPwRXDZMrIlP7KmxQBbrzlRnaM1uO01YklYETiGC8BCTVOAsFsN6dWHuaTkWQUhLx5NRbuzVALBV8iNR6yxL9Psqdrq4G65pE6o8NCEmyh1inPk7CZwlSXyEKL8gSz2vjsor99QvT0e296vH3HEgTZPmUESYolOmtYqOmfn0XLJ+e4Arv9HSQp2fok5d6sm6tI9Dg0xHRBk04a\/JqzVKTtHqHpHEVAiRAdr95NT4ZbPCYl3gu1S0rf52p10iCJpzM5TcNSEgMr+ZO0hKTt5xDaETcGAEApbMz2Az9Ow2jN3z\/\/F0gofS2k9C3zrYBOfMRm6SMKxHJFLDyb+kNZK5fdbMnTfRWAvD3Hz8MbY9pfOEptkLnZtpICaDL3LWtJg8oZKaGkkQyFamIjFHOWcowzb330mgMWDFmL5rclYQqYAoiX7JpLyBc7XfLKcehKcCTKmakd41bL+aWuj4MO0OjtmwM19atiFvwr+HxrWTiv6T\/pgFgLq6b0ZqRdRjx26\/y9g1VMHsg6jvcHpRMuBhiC5JDYvkc5fe4jQQMxKy\/Bkf0kcU7YFAUlr29JqDGjxMBOT9FViLBrQLLYKOP2jehe4CqfjbztndtUTa3NfeeB8H70IJndsH6mv5KnNRayRFo+fU\/c2QaZH+xVfHOkV5fjOsllYc\/WBHHvZN8efBhcckVuMv8UZU29jh2XSL4mXvv261KnHxjjEYlaloLIefCcMrIu5AxWvVzWSIY8j6AKVozLOt0QhOHjuSqc36n9FVO7v59pUEhqkGKI8a\/AnGwyM0QVh8INQ6AytaE5dRZ0vC\/91Zpji+JDhwjHuKVJnBKwrJ1gElMe3Z424Tetv6K4u\/jqLLHKtbJSY9j8oU6SwjIquMjhrQBQved9xNh5ZZrjgjvoQR803eD96Pp0dfZmlgogB2pptT3aK+KOTAm8ReQyu3wJgzxd5wIw9Dftvt75BGKIcZV4zITwA3LuYhWsd0c7pvx3BApbrAHNitXYaT\/bIwkffSov1ZnzDpY3g+bT2PvddJWPxmdbc0f1XeCxT5LpFKvLEKi1\/wru5TQGulrmjxV9rkH2vgM11BNd0nVBr8YCB1DIC1IFbBXZuE4IEuQw6XEFrYawa1nS1qhGdbh4dgFM+kEz4lFT64qZw3NSnFF0WvWOFIa6VzO+B1+Tz26i64P3FJbXLjidfbOnD85WSmN70lNffwKOkmjsupU8yIMvzUE1k6WOBl7oweU4sfEYMyE8oNm3uNaT34IfMU6Io+C+c6lzzOZpmVOzFV0eV8lf9PRgfiQzmy53Hw1L1pQgs9FCwso3zdRfZrtDwfq5n\/1cHoSwiXPrIK3XJ8d97rP\/rYD2aEjjehcHeEYqFWIMhkKgKq0v4ID9fcQmChSdf8LIMd0ZHRffQ==","iv":"34d044c40c7ac240028d2fd00d5f9046","s":"c59864ca2fec6a33"}
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