Marketing
October 14, 2021
Americans are more diverse than ever, which means brands need to rethink marketing strategies. Image credit: Resonate
By Nora Howe
As brands aim to connect with an increasingly diverse population in the United States, hyper-targeted marketing has become more crucial than ever.
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","iv":"b0837fdf88dc1b620442ebcb5e1f4f7e","s":"4b9d08f86ebab049"}
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