Marketing
October 14, 2021
Americans are more diverse than ever, which means brands need to rethink marketing strategies. Image credit: Resonate
By Nora Howe
As brands aim to connect with an increasingly diverse population in the United States, hyper-targeted marketing has become more crucial than ever.
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","iv":"4815e29ed341605cc2c1671b8b23fe49","s":"c4a952ea81cf76ee"}
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