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Jan. 20, 2022
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Marketing

Brands must learn what makes consumers human: Resonate

October 14, 2021

Americans are more diverse than ever, which means brands need to rethink marketing strategies. Image credit: Resonate

 

By Nora Howe

As brands aim to connect with an increasingly diverse population in the United States, hyper-targeted marketing has become more crucial than ever.

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  1. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  2. Fashion brands are moving celebs from the front row to the runway
  3. Bleu de Chanel dives deep with new campaign
  4. Day's wrap: André Leon Talley, Richemont, Burberry, Sotheby's, Porsche and Bentley
  5. Audi offers vision of progress in Janelle Monáe campaign
  6. Innovation differentiates this generation of teens: Ipsos
  7. IWC Schaffhausen, Highsnobiety debut Mojave-inspired project
  8. Bentley unveils sales gallery for inaugural Miami residences
  9. André Leon Talley, Richemont, Burberry, Sotheby's, Porsche and Bentley
  10. Passion, purpose driving today’s consumers: Euromonitor
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