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Marketing

Brands must learn what makes consumers human: Resonate

October 14, 2021

Americans are more diverse than ever, which means brands need to rethink marketing strategies. Image credit: Resonate

 

By Nora Howe

As brands aim to connect with an increasingly diverse population in the United States, hyper-targeted marketing has become more crucial than ever.

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  1. Introducing Luxury Women to Watch 2022
  2. Mobile reigns supreme as holiday shopping channel
  3. What luxuries China still craves from the West
  4. Louis XIII gets a taste of gamification with immersive experience
  5. IWC celebrates ambition with Lewis Hamilton
  6. Digital offerings, transparency necessary for brand success
  7. How should luxury brands navigate creative shift on social media?
  8. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  9. Gucci is 2020 Luxury Marketer of the Year
  10. US migration patterns reveal clues about the pandemic recovery
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