Marketing
November 3, 2021
It may be less flashy than some newer platforms, but WeChat remains a crucial tool for any brand in China. Image credit: Shutterstock
By Zihao Liu
Every brand is currently aware of the importance of millennial and Gen Z consumers, but a recent report by Tencent Marketing Insight (TMI) and the Boston Consulting Group (BCG) further proves the extent to which young consumers and digitalization have reshaped China’s luxury market.
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pxiZdDuG7Srf3vb3TUnV1h6bL3q6nLTPIwKcnkSUcYfjauaTnu7xk+TPg6O\/ATNnwNZNDDnXsZxKP0HLKHLxiYzpEKhT2ZwRMNan3lJlRElR53zSdb75Zp10mdssmKKHVwyjDCUkVD\/Htojo6CO4PGhm1iAu0pY923jLtpOclOhJxcNx7Pc5bdZEi118P4\/MWBctdiynqrgMTpJlYXl2wU+LCSM30NSWpnTLilAH9L8bpUZLq+pWGmvOOlyWHxDBEI5tuzUbcqbxjU6R1mrCbddwWgV21NjDmRpTbRT1pEReyM2bY4BqMjxQnczCP6rXsKSunYrCHConivJISipQbBFWZMiOjhAqu\/5bi75j7Twzh\/n5+WEIW2mV1XL6fzNSqQ+xTRGicHRLehprHteWxyHlQZ2oGa61tb5aoIRFEf3BU5ML4TWxU0eY5ZeiuPKpiiym+bEoWuGRASFfVmosIYjucASEPSvS8\/wyZMsllXO777GrlCGafWTEoWffF4ZMPKPihS6rKxOmJ\/jGNfJDRzNd7i76qq+xmcM8Fjf543vU+vmwLgU8Cm8vtuZCzXJw+U3c2Ql\/i57HK5\/JazZjnS8YBiMn\/4\/U1kUf7LhstMPw6xwyEcc8da47h3egRtuqz+OlgFUYvRhS1mPh7WTfGwk1fnErf\/ZV6rVS\/L5SfPIU9enDcscFOpwDOl0JUhCASh250lDhNAROFpy+RlPpW3YDow9DHXG3Iq2+tvptVDE+EgkFGjsXPD3BEgmESWb8pIQICfQMmWcQyJ9SawmjxKZasqFK3wJo7uh1PlnJqWjno7g6kkKWhDfuOfxAqtWkJ5nZ9g48YSArnV1NlBTzQIagbeWehyQGmbJDtfB7N5wVmqyGRMVpwswDyP83iLn8PUQxapxCQCKxwETVk9NfFGtUbcrvN4NRL04uwnK0nd4us\/JH9ZqYvT3rH6WuvGTDVcVWBL1ISvoHU3z5ph23EVnP3fnlAz0u9IBuXanjk3in+oOXTpmf\/6cAys8StEB5P7aP0FSS0sCmONVYsdlTLBpfJtvUtuehdda3OZgpxZrcpjL+C8SFgbKHxoVnWLzCIjePBk6hCmdg9o3wWQgUQw3nTTRSzLmYGTMq9wMvB8OEUYj4eMNwbSo\/aM\/kqjK7E+YELOW65ieO3I4QxF1T8voXArAJ2wL4jCsOtkPzJM9mmwDXKrRuR+CVpoYTLoX3mS2tTJpeTSDYfgwDdClmpf53ERmP4JUgkHmWTbUJ1+fZG3ZaYvQt6tILDxx5HKz2H0V+6tgvqhMt65yRRUiNVJQDUy2Jglztcm7uSQKhU5qTEjqhHyeE4Uvr5RCrQ\/xhO2\/+yWc0EgIsWPd+Kw6lp6Cf1hNYW5qgqvFgpI1ircZVNWll7KcDvjw=","iv":"275c732a940f969e41b43199219bcb1a","s":"68cf54dcecc06646"}
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