Marketing
November 3, 2021
It may be less flashy than some newer platforms, but WeChat remains a crucial tool for any brand in China. Image credit: Shutterstock
By Zihao Liu
Every brand is currently aware of the importance of millennial and Gen Z consumers, but a recent report by Tencent Marketing Insight (TMI) and the Boston Consulting Group (BCG) further proves the extent to which young consumers and digitalization have reshaped China’s luxury market.
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","iv":"972605881093e7cff39f553f7115b53e","s":"b60ab4237fbe9d5d"}
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