Marketing
January 4, 2022
Ninety percent of consumers want to receive texts from their favorite brands. Image credit: Afterpay
By Katie Tamola
There is a gold mine marketing opportunity available for brands and retailers, and the source is in many consumers’ pockets: smartphones.
{"ct":"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","iv":"df7ec36dc1314f44b67d65b1e6c7a587","s":"b4602ffe9d4e5878"}
Share your thoughts. Click here