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April 15, 2026
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Fragrance and personal care

YSL Beauty names ‘Euphoria’ star as brand ambassador

February 8, 2022

Barbie Ferreira for YSL Beauty. Image credit: YSL Beauty

 

By Luxury Daily News Service

France’s YSL Beauty has tapped one of the stars of the hit show “Euphoria” as a new brand ambassador as the label appeals to influential Gen Z consumers.

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  1. Hermès unveils new leather workshop in Gironde, France
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
  6. Gigi Hadid fronts new leather goods campaign from Miu Miu
  7. The 1916 Company sets up shop on Manhattan Beach
  8. Cartier, The King’s Foundation create fellowship for fine watchmakers
  9. Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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