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Fragrance and personal care

YSL Beauty names ‘Euphoria’ star as brand ambassador

February 8, 2022

Barbie Ferreira for YSL Beauty. Image credit: YSL Beauty

 

By Luxury Daily News Service

France’s YSL Beauty has tapped one of the stars of the hit show “Euphoria” as a new brand ambassador as the label appeals to influential Gen Z consumers.

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  1. Culture is luxury’s next competitive edge
  2. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  3. Chandon launches ready-to-serve spritz collection
  4. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  5. Pedro Pascal joins Chanel as house ambassador
  6. Dolce & Gabbana appoints Stefano Cantino co-CEO following chairman change
  7. The 1916 Company sets up shop on Manhattan Beach
  8. Cartier, The King’s Foundation create fellowship for fine watchmakers
  9. Global deliveries take 15pc hit at Porsche in Q1
  10. Louis Vuitton adds to Color Blossom collection
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