Marketing
February 25, 2022
Consumers are shifting values, and brands should not approach them with a one-size-fits-all mentality. Image credit: Unsplash
By Nora Howe
The COVID-19 pandemic has had enduring effects on people and business, but as sentiments shift and values become motivators, consumers are exhibiting varied mindsets.
{"ct":"7PAKsET74X3Z4gsmWno0VF0Q1Zrj5b7dA27c7iD2eCxf9FG92HBHmbfCofAD3MsH1bzroN+hkWOUt4Rqa5YWvhMAAl2zLd+FeKvG3ZgdSoxPnL6D+jwSGq1Qm3mKLkLuO37peq0g9xOU\/tqs8U4KFPME3+\/S1Edao6klQb5vxofbpcYId\/ImhtRUqVPjV9TR4EN11gL0SY17vYuarxAEpoEVurR54klfDf\/2SebPtyRgCaGpPtLt7mDZE59yUHXoXrSRIw1riNxp05Jem74xBVkwpKy5Dj77+mMuUkHWfaJTyekk5MUuN0Df5X8ozhf4AwyC2GZtnp8dNzh9h7YBj2TYdm7\/3iZ0lA5O7zviC9dEipe9I2VStMEBiKJQ1ZJDNgs73Tc5z9Pz0b2ZGsYl4ZSCNhFHSnQLNz+qssu9CHLaYSuvSxkr7WnB5wj6U1Y5No9SQ\/wgwTpHCGBWTfj\/zLkEAcWb3V+kkgD9HLQc7wuNFuOQlqxuJxeayfqGNyRDNa\/ZuPxIue6wP1uJhHqIg30hi+M\/Ar70r4AVKzBvWvrwctaZkrzCtzlY0j3lMGXJb1kFizc3\/bqrgZPassA0DyNrLjnFd4Grq9alY8kKxkBwuF+sHaso5gCFuYLON6hGjZym3\/2K7H59GBuFcjweku5lvq\/2VHKULKn4j74YZ6V95w15BjbTtW3ulzZ6kaGo9ucJAuW2w5+SkIUgETasUIjEu2L4oXs9brYZejbEo+FPCPT4TxhfOX+emAgchb4uQECv5eBdqMtz8U2r+io\/n7UlxRqqUA3xZSkK+dxTWkGkDI0xhuieaTBGxV\/aBzjrR4jOtd6tGxGSrVEVp8aeCRMuK4BqMePGigvfciaaMIEedn+EBAX\/xNNH8lvdJVKP7CmxuUZl8MP9\/Q2cJ\/DL7WbMnpp7oZAtyhxHhESSdjndT\/s4aajJrUcDvHSlWN0MyLsFzvAzg7VS8D2G0aOeBBs8cMKTYPT\/JGrHukwcmFza7d9YeEBHaWzdFEDOyxALIheAceVDYrpenmDMDVhty51QfXLXhcsre22wWTTuARMGSRTTWBrkt3xE9XFvAsltpa2IMXbDjk5bIdA3jl1jiKkQHDGiBVo2FWx3k3qJyC\/ObnyJd8go3F3Y1XMtjCFUNqhlvvSF4lZ4plbjSI+zSo7IGJGonQR3B2vWDcqNcm18emoXLxDAxIVR1qD405xpXRc2WKAG69GKz+xcV1jaYLUA1SViU0cpQOwc\/fYwXIMBvG126XZDLZTJBHD5R3vLO+Q7s4UtjeEpcOHhR3ou805BLLfHXl0lt\/tztPt0PI4WSyaXGikhUIVbRulBj09+j8L8IKQANJrLhJNYhdGqZ\/FZ19OlK1rdHsG08448H0YJcFfB2v5mPI+vE5T3XQaF5SefaEnC5s48urFbOlYhcl7Qik3jahOOqgLNBySVzfcjtvz+7pgdspeakXwntpg1wD78sU+Y8PjoGEUse1huvgO74O3EGRPTbiEtqoh41ikmTahuxU7ji1xLBx16w88jtfUBG4o\/R6Oj2BIF05kDNuOABhGU3Hc2oAbO15C6FnacS7OvfldouKPd7v0CBa2MUJyEt7Pz2ZIQazrEOFjZClupjj1VybKc9JGRPmWxLjlryqjBdTIXoDmhQ8wiJao0\/YfVQaac+79pMLhXFFePtbc8iUDJJFhpHWgeEPKrNA\/Ts4fw2b1jvi1NaDrvjV4WUnsnNrrUNEWzp6J+7p95400Mh1W1HGqV71QsXt\/7Glz63kIVtPC0VvNholUHsTshlFSRcPMc72Bz6T0ZOx9qsPwbkiu2YXcYflxuM+uYoS6oIhfF8K9FJEgqeCu8D2Xc458Iuu\/97IAzatQc7PWlcx8w6g72gfZONeSSZGNNoD8aCZmCLxW5jspsxgh5KsPa7hk7uQgO\/VMsJqvDfWngT90mBTySbkhtUGwQyo\/Js+nY08+FtayeIBatnm3GVyVNXEC57JTROP9xjxVlkfMfim2ko\/jRV4I5dw5pR6SjwLM+KQsurg6tv+vZZmJQZEkcjnYirtxxkl2v8QzSLzWZVaq33QbteFX35kROyciuk5vtHti4sVPWnNud3kRnUcHLPRetExK2xdVC6SJZGj4vJPCMEWirDyzP4lkVQAMZSrXyU6C\/I5Huv9UA7J1Y0kduzzDle3\/LZS9M5+eqcKr4AICtur3Vz9FfJVcsBuraXtbOLIOqYnsJoXYT09RrJ6rGNPkUwoqusGanq5IbKOOe1vR\/VWhit5v0GHawxneD4s9qtLdYIyIYTX6WYEtO\/L94Gfd1KThWWrPG3Zr3LRQItYTjOtpdq9Ves2s6keZSsvek3mU05z+cZiqphngCl82xB0IwdhMrcjuuc9lAZOZMtsOeIVnfHhIEZxq7ZwRDBPiVnihxfsG8zzzxmpHmbt17cQGR0OPDyzW76qM9WRKsLSKs6Of1pfIgbbM5pDDrBsQeImTHhBcpOWasf3a3FiLe5aqoPte+DvplMutyu7Y1Sv5Wlw+tbxC9uzeTBfEQqvpJes7RvLbqpEDf\/mWNw4cjo16u1CvQFN+TUc3YUOb20oh5YLrp9DXO29htB5XKoG5MUU7cF8NkWasn4Fpy2ihs4tOUKdLL1wgIaRfFeMyQi72Vza51OH77kcOht1S0rx1p4UqL46JwTnopSf8fRChltlzHl9C0e2GLRvdaUSBaw7j7yF4mTIFvYNL30fwMxvj2sFG1Ln6jATm2F71f6JAu5+ZNWHPXIEFDFxmg9JF4fs9TYt4mtN3\/MyPWbyKQEC6k\/7qxKQ1zL7tHOI1JCHuTE+Lo4j55Jnikq4\/s8zCNf0bYSo1nKLRoNjo3djmykNAzieLIVP3wfAny3\/6QVyrK7rgBF9Igszh0ChdZ41TR8RhIShwo8WCPZ5eLG0Gt\/qCUOppeu3RIb54lI5j7ToqyHdgVXbS+TAhru\/Ckghf4f5NJ8rPFGTJoUoxdskkfzkHhhBNmW16cuEwRaFJlwl92\/ApDEtqunCzFeNXRgbPoN1QVnw7Ol\/xpeDvpfl+X9c54me0AyKTe4eQPepSXqaqhS8NveKOgEwoFf7rac26XCBy94AUC\/w9q\/I5okloUn8pY1MrcOLw7FHVkbEE6LCnBoAcVBhHv9SKpig2fPtUkx3wO1Dz2xql0j74YtMiLGjBWMayIQwts7FB6gql642wksYU2yPC\/C7KlT3GicoWQy4U8wypduU36vQKWwEezOr5GoskDF5L65rKbQqmMb3oHZLSpsODwVYodgmSu0os0Cstrp9pvqkHGifXOXlI2kXFx35E1A6dEIMuy3J7rDY\/tipye9Q30\/dYbnSln9gUSDVZcJ5sVATVLvMndnArMp1Id5GYyzK+aYqqXwL\/RqQGanaSgc\/K466vVqeniCJUP6y9bLUdopv9Xjm36VFdbhcX4xNyFX8mt\/PwEbooaXBK2kd1ak8sHcK96AhTiSrncR4mJx9AEu\/CF4rTmg6a4G+1fbtbJwGmfwYfBedeol2q7bbDDG4LC8oQVFgGH+ksWxvXDd8049m4qMEIlXja7J9SrYPrKG21v9371nHx1zA+7klmu+rZB43WDRmL0aHnk9\/0Hu7T9Ed2Sp5WGn5Ucca\/lw5yvbDR4GzgiwAS+JOH4lKaDqmxlHtLvms1pz7CDC7ON0B2GNEKPMGEojEx46+bneYgTMKPT+VrA54+K7Nu2cjVjEnlNjq0Jyg7lmDzJRkVA2zaI2bYorfMMUcNJv9jVl9ajrD4z2HaRU3uqszDDsC1RnwDz5DZrTjjRFIsvkKgbewo\/FETIoYeFrKT609JRxsrvxlt\/LbkoBXV1R5cnRwHdA1oxZ0LuHZyoRtka\/RKMt9FfvMcIl5rr8oMCp1phvAl90OnrpkgSwszrgTM551ydVvkmq+DNE46Hvpm3BSwf2gJFfpd\/S+Dx2Y9P0NcssWg6D6LBfEDlXn4HfBkUxPfipH3+MetslNHg+6FlhS++uuYH4erDHVQ6Y2Qmqk2p5P\/0Hf32ZFM2pMX1veryy5Ke4bXSOC1M6JRU13YTP+hLBpypmF8v\/Ok\/7XgFvXHpiIyFDv6b\/LGqwXZ+jF9hJQdeNr9ruoJ6e4m3fASc6vywqUr5wXMpzNprv1ZAzAJ8U5m9plBaqRw3AJIcmL8CKa2NjbNI+Cd3Gz2XAgB17Cao+k4MS+h2z2OZQla\/CyTmySndeTNQrzYyGlE7aCfdB+fuZqbul9Ts99LlpMC2sr8\/oUXCYleHEFrbv2akKISgtRxdpq2KlhBHMrSdq3\/v8iO5q8x1UeC69Nk3J448YsdPVB6RH\/P2LdPDtyrTXa+FfigepOzUtlUu5aI60w1EP+jSTk4celeMFFCI02kqD0vfxGZ7cWhQDx0K2OvHEgrxr+R3C51SWuxqEZ4LbnMw7moSk8otM9z6CwPQo6lXHUOROtZ7YwgKD105N3kPRpIA+ALksVXS21jYOd\/1nXbcAggHEX5IH4fd3peaZgxwES3LNcA4EIpm\/HKCZ+aZZiMo7MnjI5vZo2crmKoP7bVdpxSdCQI8Nxxl1AByf45hR6xI6VB8j7yq5ajp23hr7X\/vxZ4Ta0IQBdBW7I+ru++p3Yytld6qn1OwF73niOmDkXecR97VhYWfcL8MjIPcbweijFsTRQ5mfzL94sGIHXGNiwzrzHF7FenzKvqd\/vSBjU8e7QzLF1a2JkhB2tHtV0zN8JOcggJ+P0xCBrJQ5+pE86oI2yqTcLK\/alMls8anaXuze8C6qJwZVOJu6yOq6pKpkDRzsz4poaDKBIN5\/jGD7dXv3zyhrkw4ORgc9f1\/JmCuEPJJsEc9N+MZG8QHwY3RxMm2Ha4fjIFblRLl3NW70xkKqrOpV3qg8\/y7Zsi5oqtjIOKz7DcseymWldlmF\/s+5OjEwAcD5xz065G7hpen7jWa6mXFddxxESRtkg3pqwuCHS\/yP8M\/8ufoJ0NkKCSoDUrRwXX\/92bluPxlfAv4qWr65Rndzin22JHr0HMVt3xynqudbhviK4v4W7UPGYQqSINg5mm1ydT5fWpGuJneAy0urcAkRv7CfmqHt1QQIf2qj0KC\/FacgEYbLhYwXEtWrG0ZI6NzBT8uUvjTnvRwDS0mWcpaqT1JFg\/sUdBqTXAc6tjdmWW3WlKF2+qdlfry5cGrI6wMoqHNwSjYxpfmDkLkatylENi+CP644Ko36mySJbMjZa\/a0FH6hfn0vzLGaMoNOj4UYdVf0D7L5dI\/giBdoL6XnA5TdU0ySr9zkyObgJQ9Lyfy6n1ASAh+xeCtuKEIszSA6b38QC4jz8JRV4Aghs1AxYP6kjEGqDachgJtQbcfpLln4P6CpoYU3Qto9AjYEEv79vUz6r7+69\/rjOiKg44eGowVmZsny28ALw5KY0sL0TNt5dxAs99VUk26i4zFNs72bufJuB0\/D1LZ5gjYHPMbxXBHXwniofdvg223CVNK1344n1knxDh03M0z1PfQ+OXBMFZWSTOvtOaSSwU6FzfcAZRGP38ejXwe4veBh8oj5x3mpMxN0yJNbjdNf3iZ3LaZIxwnzJ6HqqDvEtd2\/dQ\/CpQNTxLjnS2J0B+vq24pYjerupyj0oT+xHl5kSAQGZGABBtLLr1rLBFAt+FNdETQwBUa4it8HDsO0wZzDQtfEI7eWsWnitCiW9Zv1fdfU0HG8KO+gR\/+BNEtcX+Dlgcd4vo1V10C1u0OVXBasnaLuzmNmDXPYtgtYspJ2AXUinEinoeQ\/S8PkpnDrsjRLxQWZ8T5ZJMQfe4cO+EhLBqaGysExsOzNqt2rj6y3O54XL7R+oNIdmipgY8TksYfzOYoKQOH56\/N0G8Ndw2cuR8IpX73dGtNTWsuDHLmc2T8IqThcPvz7PLwgCMGss+MHySwiRdcDfQ9NHHSDIKxbw2K7eLRxBe0F+ewJoEoE0rqFrQpoANgYksxs5rwnNZUj87Dw0YuA0SAp2ULkmVwGZaloZBuBAQWNkA5oRbweJJywJhhkcJeMRsaoJiLDeNDY8UQwt2Y1GqdigUaH3Vjnf+EWWEEqA1u0cb5Fog+ktrSbWQJj2u\/Ta7t3sOOmAlIkdgBkndA10nt8v0BjT7gRggPvdC+oSYge2eejCXw0gdqIp2ci4T18kuPBq4X+cH08HNb40fJcwvkrRYP1aspm8ngq0Kt1MHIt4Yj0LEiaANVGAZ6wLKhCcEh\/6sr+XirOLYR9Zyztvf\/NGxyZ01tXFXwZDM6Rmsh+ndAkPNldCJOazTioeTEkGI5WxjwFfNpwPK0+G7d5VsWfPQxFs3iaXekBg2Q0v\/BAhCB\/YGQAFwhWPfOgwckc2R3xPn5ANKkHGks6uX5l9zqF0ME2rwOq3XwO2AHPbXJmRypgDg3R7zlXi8+ZTp1U\/V8SWmKJJ7VGrOFdUugz0sfHdJgp5Upqdsv8N6hZWYtQBuhVO1P2mNqja3pJt9xbqZeOVZcHvI1TxQVUGgTVGfIbt24FbaqZjQ1TQ5wV3yCVw2WUu+\/fwKxcldqtr3EFpVkHh2R4gUMcYWeISOXM6D7AwL\/rkFz6feeJIry3yD4IeD7mHQQ7SioysR7NxkAR00Z2rzCXul5T5u36B9E4Le8BTsUvrQIB7ZU9xcgUm7RvDVmeUMnsMyBaQxkdcUSGYE0SY+6Q5ZDsex9Zimj+KgjlQfe4dJifGIZ+xbcNAkuhOPKQmHqh9O7V+\/zPU93EPrOvG0PZIzWXbE6H\/f4UTKuF8IuuynsL+XZPRmOuaDaFXw1GW0ZZHZaQ\/yo\/4JhKMZGTPxSoWRMt4e0cDH97qNzHu8CY+R+c985LBRN7IQe1l+lay+H1ZEbjUfJstkSJgLtg6RNtsxbZ0H3ftxrpavm1l28u+a1l+a\/cUyyvKAqDjwkCYuh2QT9KucJKObOS5qHpVXRYeBZhkWHH2xGty4RM\/C\/OPV4sFYvQ\/ueogOcoEChkOqR9wslIvO9cpzWusfLTXGVKsR4mmISmKVCbuyYhD+f+F2x7qSIiYSTibG7oJ0\/GfStN9FDMozn+xnJcVVgSRU3fiYxqH\/w6bSY2+9KPW1Hb4T89XOgbIdVLGJ+2bBhmz0G8tjfsg9K3kXYZxgup0HeG+TrCqUPrZjjPCH3XuByHYtUnXYTjSSR9XpaMiNbb6GpWy9fvpnBTO8SdLo71n0RB4DbnNqkyFzlwsnd+1qqA0PqZ5VhENupU+MlgK4A74VUwMBA9opyvGXmYrhJq+amA7vz\/FSduc5qXvMQ5D9ItxEc6wzPxOiz50iZFZsgo6x9zT6sACLBk3FRnf3I6LDHyygsnbrDndJjETns70D6zmLhiJjf9SKYj5mNHzG2MzzhhMH240KKi94J4Erd8shQYmxrrzXZMFyyduNodEwu690SuURkJfA2T76Vow92yh6D\/lWq0MvIZcujXWLzyFaEuljIAz6HUfJIdsZmnBerkzUpiqaNaIrOlMDd1nITSMEeR6Pt2o0CHh0VT+wyTZUJey+\/g7bFL1bPX8PQQn5pPppuVVH\/A1Mg8rDFMnYlK\/\/uPgG6yMUh8VoM\/QByoTuL6VTiQg1bdaH88P\/gam7Ob+cSxx1pESaLsrf1Yz5JNb+SaUuQCcq8KetKP1qiW5MKAQA5xgY9UqZxgsFcCY5P0KcZ5DdKdvwMJqd8745QgpHoXm2vE9LYaZH\/Nz8IE6k1aSW7Vku8I8YwpxIe5uPgwYU1c1uRMdG3jyU9kDw1HrPg+qyGayWdpmjj+Q32weS2p4ziLtiV\/FVMqc6d3wtqByCyRYGGofQbnevCp5oDbN9JyFGaXjby7rnyH93Q\/jNbbyRLyDN6XpcBN2CfkSBR5RdYtyB7GcM+9WNacyqShPnFd40bcPF2JSye+Bu0dVAzsrwBFlSLdwl9wXBDn3ffPNiKZa0MKoNrqTMiYV984AZrXMfDc+wWsBfan5A2QfmNv2dg2PbaFgHGzfxyUI\/sZxDZV\/tNp41P4jN5FXFLC0rK5UDOxU969yivAQ0L5a15UnbWSckfLhuzbbTyEuCHs5hTOg8UXLBF6+R4wwOt6OPNX1SzF36JYAkb7Oa1JoPHrjqFrzbYnGqOirHU5q2I68Nd4LiM9BQ4KYNEBsGfOvdZZS0ggMfCqStjT0gp6hJ6pOHb+w8W6BkOK58YWpAINzbaEyJHsBaFZr8Vo4XV1kJPU2OsDk\/ZHMvq+\/fx3WbBM4ORtrCTVCb25\/cAMfD+esJMSRYnxd6qSQ6uAxbIhb6VJHZH4vFbj0oi35S7jsq4BbB5RSzt3RhOvxLX4u73U6MGsEuMZcSTw0joHiK7hK2ecvBrPmU2JVmJDPfySgjYCvQosptLKw8eGUJZQntmEx6DNY8pF8JjeZsXeitg5HZoaf2eq3tL65mdIOz5qMKKLNGHV7Q2qPdrXBvNGqTqpOD8DKaw\/b6QOKP9iIUrZlfvlvw+jH7UZ1bvfvLWWdfbmnoTkw4OhMD3XwfopEn2A3HFGVs41tAt9iK9ndG0\/ha548\/8bXymhBBcsGN0jLb5jbiw\/+AIiKSXRjcP3bDQpMiQsSEoPqek9Tt+gv2ZTkqIAkfLMasCpUwiVqZ8wFTYzfd6iKPTHxVp8rJdfk\/cG0sC82Zlgy6BXUuKSIAOzfc=","iv":"87ed7309b2fc86b1a7eb03260cbb78db","s":"4aeca4875d1e1c06"}
Share your thoughts. Click here