Automotive
February 28, 2022
Virtual influencer Imma.gram with her Taycan. Image credit: Porsche
By Sarah Ramirez
German automaker Porsche is expanding its digital expertise, joining fashion labels and retailers in leveraging virtual influencers to engage tech-savvy consumers.
{"ct":"GGqM\/QRVZgk7MCFBa2InKJFMWx2eI3jPeE18rnu\/\/5rpc0K8jWzKWWtgF66dodnHScdy7+9+ah10XJL5XhccgepGuUKysxeNJt3B9GzSQfHo\/0c48MUJ0D6c+aKNUHOYg\/bds06sl+zEV1nIs6MYES+Nwyr2TAw7y9gGMGYiX7olVXu1Xn1EXoX7uRK9LYLvwMPrS\/IVg3b7Pc\/A0msnA3DCjxFC5l8+s0tMLcvdtl+ockegSN397iRTm+\/p\/Gf9zmJe6GNwwtPCsPAsAjxSe9mEK6f0+18jovxgwzasxsJi6Hh7tZP7eAn1ZWyydf2oGYR5b0bEMhpYO3GW3scn\/TutRG1U3bDRwDMSbKjxN7DRyF5K89Y3cPhENY735FE673bV5bMJGqq9mTMVMnaUt\/iNYMwE\/lO4z8DljU4cLbwD1+uV7GErDJPsqtRdNXRJ0dgNKl9IpCNCWkRABT8N17Cfc714rpe4VckyGw7sRnGya48bYsv5SnubXQucruWvLxB5VyC0xdnkOwX0nLBr\/r0h56BXNtsVrTUSyyDlFE\/iOXzGS\/gJnsWdsI5urvK8SoPkDqHTO3YI28aQDOFTvby+2pYzqqfG\/rfe7abiRxLr3nmqpY\/jSxeiRfk0LAhh0H52MzzhSa5qL1DoY4ohtg4GEZyz5ksT1PMYVMM0GsJVHVai3dXUOGLDCirQvUAoPvIhNmCcVcToV31Kmsv0t9MLHiVRCrFBcrsx0D3GHmcLEgLyi0NDSACeWsnJJk0zzTuMqK2pD1eKFftf\/2sk19Hp6ZKKSnT5Bk01IYVdcvSMreCQE9052pSKK\/3Rr0srav+tMfv9pMuJq7ySDd\/DyLUEDHzMExLyu\/bzO\/UojEClq+XZR09fbSwxEP30r5u+2Mcp17jqdjTMgYtxDKG\/l32VjyZ+9hSLxy7mw3ILP5+7sJWzxi0TjqdAOqHg2yFV4z4IAtKbNvVPX3MSNoBum506E9OyipaHt1pjT7DK8ADx4X6gHfP4hwAEW+28KQGv661QzhzZy9aSvosilRd8wL6mOvUauRJtFRvEcEOzM6juZtXf9SZ+CQaPvFjwDPr\/Alqq7JQGzBeo+cMRxgWhIx7mn7CpLm9CuTew1kuS5z42o\/givX2NwBO2CbFxPr1trxsz1SRst2v6VfuhxZDSQ156oruLl9REz57ZenK9b+YV3SBDuUu0qXevUs0gEE3jIOmaBTbpQ3x0lZM4gEjSaVfosSRsErQ\/HAZRWmpAQGNbz4KwtTbJ6hutkLUmLlUfjRsc3aSWUzXxWaYvY5X60sVlW3c0J\/MSEjqKHPC4ry7KKk1QWf9WisXOVeN7MLXNpB0Sm6G3\/hBEl5US7DqNjtOTRxR4NLZ9GLQMtzAYOcubrNTnbim+1L5MKaBnaNgWoEbxpGeIe1YGVonatsgRYz+OaedpgpaWAw0k3ebYt9w+NYRD1dsf+bJx35EO7Qi+kn00yOdkcaA1xtBAqPL8KmWMEf5ggQ7xXaiNBFMqxO1fMvjlYJni5ze0uzbF2paAmArXfufv9eMMepLQGl\/Iz6yaRTJZYuAstadcm7WPYIxQsUPUySs7dmL\/55Io968\/9UOMeH8tgaYnOgE8F3NCloc4l7wvM5nDPt0w6MmBJeQEPNpT91337oSmALmjlrcOYSivhJ2wgA6JZ2QKUGMG0foyRm7Ssj+gFSwXK+e8KaBJhkqANYkL3gO2QZf2fDVmOTo6S9zPbNYknDTPsjiF4EM6uOdcWQtZryRnux5+pDYuoV9btxvV3LqNAJFtaVZWnLyRBAW4ey54w8\/tUDt\/bFdaiaqfq+hZIQWEnVsbeXVJP76qwFbEnjaIZDV8diMRMWnXMchU\/YPPhSaeGE3BpAoKfY9qqhdAGRNsK+9e2OGYP326cKws\/jvmoNWB6Iz2dbB8rGbeEIiEXr\/SzRReEx0N0tQ1mhynVBIxNQOP3071+Y4XEpO22SpTfeLg0uvDMFCAlog6ov\/8qcYxqQWxs7E+13KYoT3uR3uXv9TwUInVuHav4oOaAS+rPhaFbL2QTMPp2oIiK2g12cT1SHKCdu5fkKpRrXL9SbmvSNn03FiKmwmaZMgb2IfKvl5Vo1irzfI5KUe\/\/4AVVeHg46Sycp44++4sVoAI+UH1+Ln\/PHixXnfEqmRUXM\/d4dpKEvoBwKMJxSk5oCIdbWJ8l0JFq0TJQGZ9pxK3HH3w+nl4XiJUxcJt4L3mU4piODSsIninPv\/hcrouK01Nj79WcIVrAMO46AQVAr+H2orXoW37Rqa6ZYWm5hYvYvQeXfWhoosYjSnHIqyqraCPLxX86DGwP1zohzDZGM7PWZBzI7YiPfS+8cmimkcYrUe\/Bmlhi2j\/KZEWkXiLrAcXYGb32bVlY9\/5SqVdZtd4ScBrnCmlAvUyWvkQKiS2QeUUOiVnBGGRvKrdfFrHSnJiFyIwnAWtFL7BSljiWKD4Y+EB50VfsXbmvQCpMsxvvpFRCkGf16NQB81YOfbt4HEo8rGGPZpbo2+t+2WgXYzOb9wvwOHe3aGzCha41L781HT2RhTzlC5TpOuZl0FxKX3DaIf1HxDfZQ52fx\/6B\/QHVpS98mGdYmcsrlfSkPpN269Bvl6y1nroI05Uu4y65lnsTsci37ayCuniR02Fan3ZHozAvr7vKujCyCBlj4RRWzXSGN+9lfQ4iWfom6TAfPxGDiDuvJK43VP2sfOUsaraLzfZdt8Gc3rdjSNpb\/qa1l72JT5X2kjFYP60ZKNCsIg+CRjLtTZpXNrgx+AvlSHVV7Uw7cIq1ksRx0ScGiYXecCZfTGRI88En51u5uiR56g6ZduY0td7nrPCCFNoH4TsnDmDbR8y6SxlYCb98wYgEHjV0R8qj1vl12FZeRLFXNsClpz1\/ssTCA\/Ef7j\/SZZtpn6YV7c7vLrw9nq9OZKyJqRWN+oH+vqaIHONqfsoI\/640F6QgkQiPqmYB3eGmUHuiPcf+VxCEkD5KuFVRTDZwc9DhCKFgN1\/iJR805LQlFXlLiHxHquOVVoGW1fdXK7\/tZiMdiS6XQNcOa2Uz1RmfVIcFre1S8SD1WnooO5XL4\/+dLTq1mqukmIC8n54OorZQqOpG8AkfDzFb5hX9BtM1o\/jxhTRLo6vUWwWwFzpc2ySlqAyPLee09lQM054nIzJoNpaJKMSTmLsdM4MUb1zyA03+REhD9foNe0T3d+Owr2c50thvclHlB6QPvaTaZGEq0DmShJtnL2kOAkONQ\/qBXMkb3JNtJsi0f3yRzfPOIX1mWN+r7VaxA+IOhkG56Y61XQUNjfdhNCeEvY+izE\/qBTkRixNQj6GLYNsXC43s7ndo5PLuld60k0HiOKCvZ5iwX2i4cBROygAl21Viafkp2MuTceXlDfdZWoIrMum2zS+35AMjybP5XcjzAumTedMQ5\/BA41G4dGQ\/bO+bc72j3sxL1WT54Iabp8AUaFez6AGGJZI27WTqFLIdyyQ7qsHUMRx65BNiyxIDr4JUZdkL7aiRLjM7GbMHzlkd432HPKYo1FnHd\/+73xTY9DY77JWql8kQjgM9AKerwZsTfPpkONxGKvwXt5jZ+vxTNW1IlGDXMAw2D3B+JOxzcYWaz4SEntaB0KHXrV2+8bb9cqXmlDcxfG7IbgwSQa5nHujG4qLpBiID+rh61RN26EE138ZVIKmHcK4f3OOu95SweVy5FV1IbH5wBEa131y6fOzNmNFCNasQYYohgitJ03LqoeUfeamE8VTvRwJexv0nTc82w5k\/OOOVQle\/l1exyeoNiVwo2Rpwq\/s4a9F1CzEkQvKeFP18GH0JwbrHzJSDksvHAQA2LQhhdv\/w8qnAwjVPPce6u\/uaOMel5xfjnWqSnDPgIpz00oZxO62N5GV4euw7urW9TT0SMJ+QPDuNGqUgNM19s0KtSgYvSM469bwzDroCAXoGX+AGxbjd\/+S2U0jxkL+6ueh6aNi8lEQu9+js1ozkkjwbz+oIHL8NaxLDCS6yrDTYKKW17w9W\/2bz\/Ir+nDtMaj1B2o98oZOUHHz\/MQb1pk3tfmtSoKo8xeWCwu760iBmKD+VrTbSWZlpd7V0\/6gYXXcrpSHzdNjIhWzw2CqaVb9Qii7LwbtzALDgicZvtBH\/B0uIAnC\/GgiJvt5FnFYBmnUFuofDd3OXYBHe0Ftd99r7qQ9A8IFAFhlJ1ElhdAsGcM4ZGlycltCBLywfjLV6OjVlBrLiHJATxqtlqp7boc1HpQL+HkNo+g36QZoA+G3msRRlNoduvdA0I2aKNemvaW9xEz85QBbcvAfhI0HSosfjJeSFD\/eN\/IaW2J+KUv4aGWJadAZaH8CBdMZhS5sZev8duvZTW2F1JeVjGKObo1vXqhVLsKA0OV40gpIMDyu+gxxv+j8GTEFJlIHu+Yy6GrZBnsHHrdZRSOKwV4kY2qNmJ7XS2ogmlGnn5+FwcRfaVvqHb3IufTJuTcx1FQtWPIWatMVnPRUfIwnr\/4oIEcdVn7GK8MNh4KsxkFI3YRI972BhCHVcXld0\/Ai6Da7kMyxifeb32BukPpWBKPkUqfaizNDOGm63hfxhDasQGvmbApYxmukOU+EnrRPDJzAAyEbaNJXVI1LpeyeE6+NmSkBzRVhcs2W7FKBmvmLK6AontZ8h5EJfYcuGfTR4t7G72MkDI306Xkru82P59Yab8ZypCHdgCXM4N52WKnt8lJDWBfYAoCFrOjxvKpeKT7bs6D2+Q6D4s5RgTS9PEvF7V0SNk7X+l5UkoyZJkL6bOiGoaNGINzko8cxMQqOLnKGxtnFtK\/FCsWJXyyO6EywW7X3YG3X82xS+Ns+9JYb96akcZ7qZA1WJ0HNUrASQ4SOCuR3xy9rM3Rzi7UDcLuMx\/\/ZL7TM3M3ylc4bjtW75Ey2tO63IkPR6q5bhuEJv3xpvvkM8iukVaJaq6j4T0mxjkFNXm7kT6AVQ5JWPBtvje4X2zK8fWi3i5U6OYVUE3L251RLEVrwMTwiwBoNIwfVKxtPbcFDMmhzfHFdl2+ajjSg+vy28LD0pccxGhasLZkWOT+\/9nqJQujjkmit6\/t1C9zhNbx\/df2ex8JH952DfLK8WWfYs7EUq1MgY80yMG95DUESlpa2KT9DjYTvI7E\/G6MAGxou2varQBX9nYbAvVOD0V461t2GX4ncPomDjpLqSTRXob+VrYOlKJ51x8V3\/hkRU1iiphXlfh0dwrWgzwmQtz8CLoLTqEDSwg6adTa8odm6Q49cnXCmpCOXKxTt1OtgV72hb1Rt1CtKh8sTpgZ6HhzM8\/8+F1ka+ML9zfk3YXeBvdD+XOip7gQgn\/TA2mA8uHQnwfg43D48Y53nc9oQt\/KY\/j5JOb4I0Isf+VfP\/69WtXDHsL0KCTKNuro4mbMmqAqveWMTbvsaV45yOELpmo9uCTVQT2qSeJjZFmvT4g7W0YEaZzQLx1lIl2SG021CwChU0b+Be9TypkSDlHPlI2XbQUdfOzLg\/ziFhinYlXUfjjwFe5I1IDyr9dsmBUzkoMEIVA7Mi6PLIPgezCd5Axyaq+TxYMraCNS7kyS1QzMVONi5RiUKt\/H8hdR2cgVmnE6YquKfgUTAWKtTECMbnCdSClz6MMS32e3cchSHXzSGvJxLrELX6zlFy85xkux3O+dgfPCsvE0mq\/6pBsBDKVvJiQJ\/zb+\/ILVajpb9LgPQHDwqjyVJH+rk1N9cENaaU9qwYI67zSWuWvcs2czyZ+3N5ZJ72UdT0nZYGU6JvtSun7zPACfjdpCKQZJx94lXgvqCq0reyoorFhqLbG9tQK\/y7xGeWI4FpQ0yLrbthtMJI\/+ozdmSxw\/K74ljknvPGC4oChNIDM30vZcwPLmMFBEojZ8XKdYd6clUefc7MCHn851+ciJuH+4O4DR5KjKnrNhsW5og1WuRrayypi5ntKl9mbZXztj4TRUjrJN8KGSWqmRq0iOvxCgYv5B1nIvkWAUXCo0UOzLH6+hLF5Xgrk75njowWcY4Vqclfi1xOiNpLrbBKSJdi+kTogf2WRQ2auK4hbmcf5MwC\/M2I9wEMoT7Opni\/Xvyj7arF0xKCx2YaRmyy\/w6ZDgRV4FChJSIfToBHU8YpsbypfCPC1jvZ8y0FYs2Tyl7c\/rAQMolP33GM+a7O0R6Z0shVzp02F\/IC6Hic1tWtci4qMjBul1oBsu3WA7wS+ObgMhpMSoIevixfKTDvJPO6EGkeq\/01DhzzECuQOLZGlTWtUHTHFVGtgy1cYDPHkrONMfJB4+QrVuV47ffm\/Q2gFrqayRS+72bOTeBhxk8WerME1zApv2gYGrW2\/2BBV03VdgiKQDaU0rN3hoWOtPTVEpr3yG\/PqO86lYCcBqwmTPXcwmYsFpKK2uvaNsgSAO8stK5ES+YBrNjSDPCumR8oD5Pv7dXikImETIbDhYnGE8TGteZr3vt21s+bRfwXznI0Nr6mETgGJPjx+WlcFntRXE2GeS\/QUSuRj0e4e280LzOZNjz00AA9ouaCBEF\/MBsVVzb8vD7rZOkIUseB2zjYTysyMvhL3mywkVV59ykwzSpDMDjvCRdprE963GpWlAygWpgimd+0YIkETARx\/HpkTkbRphE\/A9OpeHLaxrXsrrHG2ALGOIICcsXYjNoiw4YbBs3pSHExNmsetZzwMsp9g6sPg48kVs4SaAJm3FFCMiKOFsm+weK2SZLfX+GZgY2SwCQzm7YvF8Zj0H1RSD4x++eeDhAFT8\/PHqm9wKQcIkik3T2nAtvPsQWF8jF6efQo6Rawu1I4JHyeOhA7EhjefHraRyG8Kv6e5Kkz3p\/E6Pp0zGprY5es4KOE1JRHHJ86hEzsi4nLdEHcJKwngyP+l9NAkbXwnz48OdMwSlb4q+GtSKMylLxKx2LAod\/P9HaGD9yff9XoWz4JuzjaFLo0Y34btZ7N4LlUaIMT4WcMrJ03f\/PUkdiaQedI4usIDutDU+J2\/PL+KTb9qWSyBDIIohj7NI1geVM5HjTbEJplZyEL1QgUKRa4BrZFEzmPdzfXQiRz68ZRS4r9rsBmkLQBTC7NgYndyj3idDFRzg7CeaIZ97ZU8HBnuT54J6XqgUArSii4\/Jo9FDQ8TBsqMTyCKO2IGxTFZHhQdYgF\/AFCK5zCwaFL+3VGfXBn4kKQ84eKXfyWNtuie11xx53J\/F2yhZ0JZNy3IuEf9QCDnYk+LODMafbOzugVyTUAvJw2qr6ZMt+7+QknKi8TLW31qdjPKCW5yY3uWlT\/STuhvxvcyXQs3YXEQnYBQmBCGBbB6KUj466kCRc0mNDaRz\/t+zlHs+r6ih965h4xe8ZjDo6sWRRJmMN0jUUzddC4In4niq84FSMSAt6f5oZ4xkoNmXCo3tQfMph+y3V\/FgSTdIwuNj29SWkDkj4b1GIYxKVM\/8ujORSonnL24RrQxUOr5DeMboxNkuKPZefsGd4BMRIW+3AInQsPnx2hvzXpG2DJgm7pUnmtss0seSXbqLlbPVs9+E2PbScz5yUufoEWQbdxByRHqJ4mT9WotlwN1GeX1bJDEKmh0VzI1dUbsomELW03SWrWXI9L2K+x17A3UkBheDDgvcM7Pnm4x0t8pSdNhOkcacNPMzZ1pFqcaxnjMeF8i5ZwlsD2ZR1busIG1cbp87qeDg7ETpk9wz4JDda2e+bYh9ZS80SCKpoumU1nYOvSIR6n3Q9+GmrS72l+CqdXic9Ie5zLn68G4ooPv9Yxbrl+m3UW47yHyCoVJT08FL5yJV8XQ\/LiL\/KYdZpsKk\/aqyMKbszsxfV90uI6wZXPp1ky8zBpIFF7hwQ9PYPjjcHRuZY2KOU6YaFJxwu9hHTxRYuQZJyaFi9Wwmd\/QknFlVF6IXGcBGWW66TPQ\/fi6X6peD9+Ex5RVcJZ0X5+zmnLff+HsllGhAZcsAWoRwkn5R7yndJZYjvnuPlBrxDIEZ7px+vkTTDR0R8WRdr5FTmqEBZrUyo1GrmBnQ0Hq+6L6XoRGq+2QhiNQc4kcOez2wbbP\/0S\/A8CT+bJMel0DQhpRpKhFInHM4AF0paNpxT22eV1VhVZaEfQTE3z1WsevOPXOdshBINVaV28rJdI2hNQfvPmjHCASqMKKqKf5waZluABehBPuJnRfA+c\/U14AfZgXF\/OlCg6mgty0PBGnU+B2NLHPZ9VpOlji1oLfasOKenZ5TnJ5bA0uvaknGzNmZKjwJNF8i1A9dQ6esFEbUb5HhcaDbOMWRag\/6CALxVNvTUWcoTebHbWsBnNJXURU+a4fWwYpjh\/XLVwypyOcGRvj8UW8\/h74v8AsO+Z1XVwFGyQs60jnjuDZ69kt74F7\/Rp4E9b2Ssxt9M6ZHo3eqRvofHzCRJhTwA\/S\/uK8k8Dz6WwUBDn+0Qmn5Bjs3pr3iecxmJfx9ArloRxX68K6RStuviWigPkaFEfO\/Vgpq8g910My9ENpnNSI4AcEo9+gSZosjqsni1eYQjQy2WFP1gCkbrgRtSd9mp9ByTYXDIYevk1My+GZayDOkWrWKCBO6\/0jQ3H79fZ6rvHpVSpdfvdIiag8X7KGzrL4+7Ciykod69LBKO17zQXIRmXwKFGJL\/5CPSBjWQuNNzIyoexCYIha+v3lmcNK3R29XMM7J22p4Yfxnmnpt5575Lm1DEQ4XRUgHAhUlkChyEy7nF\/dTe\/++fTzXjXZzHi\/XApAVU4Tlt+NRDV+F8qRAM+SnyRq7Rw9HJUi3f4I\/FetI9HDr4dt1RSgeWjh9wF8JvzDcS06WbrX+13blVt2nj57if4QgZopWTNpzigs9ysvifdIyJIaZVtWlbnbc0A8X8kHgOnr9s5InygscIRoDRFpRtmnhZWYcvrxBtIhRwYVvz561GhfoeSmZ9207yHkLo\/R1+aEmsP79E+roN8IiXsuxBTdFo12hUsMWcvXUGhwlYY+dGrt0Ks0Ht4BEwDfTi8lrbkCcHqtxgxgda89KWI4oQIZ9Ta9LjqALoj96fLAdwirRdsjE88Xom1JEegrpl0bcuS24D8gbC9ZOLeXCycKAu2kKXozBM\/5skuDBmzoLOMfdfcjZdONn0Tv4IpCZJwZGpx7CuPgXkJhu5IpTeTnlCUuipBSwV4SDzhYP6Mt1xsH6pB22s96hRYpaFxOLDrShTab3lzw9QPcqm5P3v0q69NU5IJI8vJXB5LH9UAXmevogPNzDigkzv3k16KYmYxVDhePFxXGo3PIJf++HcaaqICNx+TjizVTaUlBtQvEjDOndtnKBGleYF4Zq4O0LGFsMha1Ds5jcsCJlD3cprwpVrt++nIOAcfSvdtzQuVXfanaVw9t0l97scACsGVM6kcuMQeHi4Jxm3APFlBBk13z6LUTyoQWu\/5QUnUce7sd3XHztqikgZKEWX0o+7Hi+7KUL0X10nF\/Ey12bHMBGiqARYZZX9cxDvPOSbfebLv99REcWHVGcL37RoELy5Wz+aoDUZVe75DqBaCJbnUGw\/yTdau9A\/Ne1PXsGBMRLhJATjH4Q8VgHNzYxEbBtRklG5nuGht4t3aMUm7M1MzgF2JFdGhEzv4Q7aHnkx0fQp8NuM\/Xvmr9nqR661aSSQj0\/0D9q5znNAkC77BwbDfparsE1Si8Lfcx6bBK5HYMFj1pBDJV7GaXVplTOWPlFl6WHx3LlbIoGjV9bkKu1qE7C3jGh4+6DWC39RJt93lcWgGJAFhfpO2FoCJAmdJJqixVAkt\/Tr0wCLUGKlcaWvqydyJsN+0wfWRd3rWyjtjWlAXnudox+NH6mZ6jCwqcS0sueVtJtbTEE3g71kPy89INx1NIM\/mlohyNYR5+QyE0ev6OQYWto2NR\/XV07IfnYe9GKxVvwDvka8ixC3U3\/d72mtHGAUyQcx5vqlHnkuFlrczJG6IAMpr+K0ylPl4wlIPjHgegwNNXppHW+wJxWsbUC7kHZc1hWDIMBBR7GvXpxVypqenL8sev6477Oe8yGyZzYzzfH5nk4capw+wsR4qc6zVJTuf+sN05rjROADeKAFU+qvRcCsds5qNcrkkFyyD+kQXFo9rUSZb6seIK22kFAOjkgLlw3t0b1BglPZA8+y3qOaydgqQiVjHZMOFRHH2ZAkbVWI1zNGWw1TSKl2870H7pPhqTh11pjAeHkRp9vnrObvMnAJdYLFDx3mVO\/LdM1K2tGNHhmh2skiiVI9oXvb3YC5HbcWbayorvFDEyoM9qSPvuy\/GtWsmnd5ggyqcZkg9mL4wxtuMZ30NILKUBPTQ0TH","iv":"adacbdc820dd17535261e0a91285d678","s":"5e3cea98b2b862dc"}
Share your thoughts. Click here