Automotive
February 28, 2022
Virtual influencer Imma.gram with her Taycan. Image credit: Porsche
By Sarah Ramirez
German automaker Porsche is expanding its digital expertise, joining fashion labels and retailers in leveraging virtual influencers to engage tech-savvy consumers.
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","iv":"c017930cb3c4df01017973c9eb271b6d","s":"aaf5f8ec0732522b"}
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