Automotive
February 28, 2022
Virtual influencer Imma.gram with her Taycan. Image credit: Porsche
By Sarah Ramirez
German automaker Porsche is expanding its digital expertise, joining fashion labels and retailers in leveraging virtual influencers to engage tech-savvy consumers.
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