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Automotive

McLaren enters the metaverse

March 16, 2022

Mclaren gets into the virtual space in a bid to further engage customers. Image credit: McLaren Automotive

 

By Luxury Daily News Service

British automaker McLaren Automotive has partnered with digital infrastructure platform InfiniteWorld to explore the augmented environment of the metaverse.

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  1. Champagne Telmont earns Regenerative Organic certification
  2. Estée Lauder Companies raises full-year outlook
  3. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  4. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  5. Kering Generation Award X Jewelry returns
  6. Qatar Airways, Art Basel kick off partnership in Doha
  7. Versace hires Pieter Mulier as chief creative officer
  8. Balenciaga releases Valentine’s Day capsule
  9. Diane von Furstenberg named Icon in The Time 100
  10. Coty partners with OpenAI
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