Marketing
March 25, 2022
For many consumers, the bricks-and-mortar experience is paramount, and some businesses feel as though they are not delivering sufficient hybrid experiences. Image credit: LVMH
By Katie Tamola
As the COVID-19 pandemic urged an immense reliance on ecommerce, many brands and retailers are still trying to determine how to effectively balance online and in-person services.
{"ct":"xRtXKhTbLCDb2bhl+PbUoKFvpgdl28+\/FCnpgrYxt3EsqLdqzasmbi5JE7tl0pDhcjsCv10TIG7NXeAwO3ZJ6Kkiu6E9QbV1N9pkQ6+6AyDNxaeeFAsjx0h7\/2lxy1E\/nwH6lBrhgNaH+Eq62i6Ydr9Oag\/228e+oozbgBuP8gaqERFijTwOQAITHiypWbjmMNUeooWx+2+YcYzFGWYcXCRVNFm2BL9SoEWfUyliv4NpXti9tXrx+lqUQ5pYZ4\/V9xq290hb2DtXveFLWhToagyayHb3KorLZ3haedH8dZdzcfHEaVjoVSmBL\/DsTtkro5r3XB+xY\/GhfdyLYdPDw4T1mO9iwTmgYf8CNCNYH5vj5yjvjpXsvwyQOAP3pYpmBnhomhWLKpOERiXS2k3YstW6MAqPysSEWwgVw3qpAvZW3D4JnIGvgvNqOyGpzguR5lnRog3VpH2yTpniclmUQ6q3sJA6GiZDh81Gp+XVpDCjHE7ObjwTL\/Dy1OKmURILuPxNut8wdR9IeEs7lQpGy0KuiSg1UK49yyPu\/Q6Ulz9eUrKLvoz5zP\/naUbk+LH2RG5QGGx67nOKJLzdRfmAa+b2dZFjyqtey9MWtVbZktEBGf3wRAHyZvUzbm+gYt02ArL1h8Wd0y2QzUZOu8COCkXApQjt7+J3YED\/nhOi4KZ640E2cILA6YlWZt5Ce38OMpVQo4qu1u9y82icg\/9\/9fLeclJstvkRTTcQU8L9bhr+7UCK47A808ZU33m+wmJleymPvYY44mxluMzYO04tuhri9NYeSiGFu+cSOZpg2RX0AZBhJr+N3ZzRlltQ6mHwJ4bpWGbi5z65fyhUYIVGTAfV\/S5viZss73JYID6IKzsrH4Of1vlcj\/JBW4tMMFf3+TufEPrWI68rAqKEdkmVwJ8dZ0vs0E7uhHGz2KR1r6YYViADYVeFnuEYvVVpVwtZwoaA3Yp1Kpwz0UvXeoEh+ycK\/FgYMIoea0EdHv4sWARCbGtqp9NJb4Dn+M9MRTSAOdqX8ZLl1DmGpI25WGtv+a9YjmqG+BbDke3cq8fKb4yrcHaCbqfWg7nxjsAKCme8cLrHl8w\/l3BZ\/p3AfYPG\/sJOyqHFFsqPWpCTYbgIiBi7CJihwbCSqTYhotMMt1OYU7s0agXC4JF+6zpBPZuctA8qXtVyrirvFKibbfyx5Y1\/7cWjasVMeQlFvndM6MqZDN8XobaJ4k+w20StPuy3cAZKqZAcJGoXCjszOBdrH5GUJ8FJ1zkx6wnmmwxgOBed8AYpLHHF8BCtBdSjGozj6eMwsnY0uBzPchFFUc90M3GnS92F7ftATzcH2TX5wfmYjuQ3tj5AmH0sQO94v54bI7Yl8A+C6iTWfpAGdtaEf64Vaf20iTmQkc2RxqjHV02xcHFartZMSLIo9RNimQlpwF8LiSZaOTI0eLCkLP5AHU9XjIPKH+NHJK8Yx+pHOfBNrRJN56XWyyHlTs3NRpGurzNtQUojlE3U5GCWUoJaD+PtyijwjZ3LLx+DxUQzlEjpnVTfFbGeXwz+0iz2sel8AZDF60LmlV6bc1w+IbYgxo9cSjTIjjxIvb\/cfzaYzbOxVOxhkkjifE4dVKHt\/rY\/g1VgQQ5LMAEhDoTLWfxLKwjE75e1wncOVWBtBu6RpABw6UnYDa0b1JXv4cvi9QB2s\/8WWzdJGLRWiGGm8J\/R7Rr5BMk90jZQEXHHFfrwxXsBrP53jqE4A4AoPYbjlqhDoailmsIw6lpPah\/okRcpEzswX7B5I48xw7scZl3JqLIjMWqPxnqOT7pTKz2pUK1aP1sYPt57nYHC4FBtj0n6aQq2jmoote6j\/6RgMROfJ8st1YYuY1e3aO8PyUmejTEuVIiTWHGAsno9zB4lkInLHeK1zTBxnd5qg3u3SRj3WxImGVSBrJrdaL7RshfGg+WIWu8Nn6J4mtp9zHDJJWlv6QYWh9GazuLWd1QzFmaANeEqunEIcVBoQVEUwRU0rd9wqO0Q9KG8bjGSIls9lCdqyHrHyrnhI\/U6n5DxZqd\/YzQWW\/WCJUwBTRDKP5elxRNy7p9FvGOYTswzklWSc2P6CohqBis4DlaRlMqBB\/IXcKTZKSL07mpAz2noFNSl8bMaJji+OUyC5E1kjSbHyUK\/umQoJo8Se6azr+wFrjUO2mOewtIgX90gRNldP8MemtYlAwTVBgnv1GW6hrtm\/2M5as3\/ddpUSYhmd\/YJYFEJDdYveC\/vRGijEPYoMU4MCVA3FtRowX5k93cDu6tZMbp9xTQs5GaM05PiVXJa2wAfvOAB8mpGOokOPkO\/6LN5t+DFUk\/VVl9WtMw2nYx\/8fQHaDDgE7zTDd9J3HCI39e8Pt7rXGIYO9AF+0Rej0o5ILFFx2PbS\/9p\/7zkR\/awV4XHUgEs0BdNJmgYOvTEALEShjADGQNSMJosqp3xVbJhqrLyP1xec58pLdk\/uOBvkXq8dUpMG+KcGRqmIqxz4e24VXyAlJYShMVTKzSomJHzc4HVryNBcxq1mp2tUEvcL4FyFql8Hm62fOigBUZRyhi1XNlaYguEvRguprRdv7fdaKp50SWx35+DGGQ7YD++YxqgFQGTnjZGeNMlS+JF6lRC3x\/ZeARDEZqX\/h5cdouxzf3QzfOgy3ZjaG6byNhNebF8ZqqY8+CICRWZ6TrBkfm2yrReQKaC7UznFibqVtrNw\/uk98JuiSGk7lACIP9urvZPHqDi9\/5W8FzjI\/tKVAx\/X4QCQVeKagSiZ1ilv5k2rJl3jqunXgXmnxr1M748wk\/YhbBMavK9wUSFBR6BiYnjiLjOL69LUizdKxgen+mTVSY2NCfCIdMQoRBYMIezKZrOPb477h5MeAU\/lkKWv3ePZ4vi4nN7Kd+SZAV7JkkZv60jF3eqlspS2MfaGnzdKwsausw+yr27kIk0smr4xqanw8QSiWtApLZHB3OdoqLhiT1c7PxKhKEJhFwX+PUdRJvQbnd6iihcVDyQRL20qkx40WFrUV2UKGvP8yWah3K7A4vMAT3SjCzJIbdjVRdVyIsy0yg046oMxFfxY+dqYn7QY+hGZImDAWWwgQMLu+eq7YJJqACAKc8NsSctDwc8o7uxrvN3hyADoHImGKXf3JNSSjXfY5ZYNmly0U8mc0V6iFMOE7eqBGxEB524LDqmSPlOrcQ9J4pFwWHvLNQBJI1vdJHSeoYJJQoWPLCGfig1SI6TA1CAWQxvoOqzpqzE+c+xarCmrBtXNS0QvKkU2hft+dEPOdBrfpS3wpw67TAnnhESLtxcK1Ejx+QKVySOmA4QZ4AccpikUogfzXqZJ\/2Vru+OgRdPKTb+0ks7gdyyrQA3D+8pYnldpFHTiA6HDvU1zjRZRyxh3+RrDUTMtAzcZmSGujEzhyWZo4Q5bi4fKpp5lgOrqumYjwQMGhQQJvzgFtJKT\/8hlxWniMLeb4eZv0d3OWsCi8Hgm2XnRqOZW6cPkXGbWUwiGO7HcYpohT\/1mP31\/WjVl5x2OoRpIKEJygdJEz4uIoSZtFZb17+aPSTJcFfI5m5EWOBDJhGyaGCnCbZQeSnVl87nU037VQqFdke1hVSjUMIRXnRffiHtPgsxnKm1y2X8IhwwfnavbuTK3Voa56eO5InRR2z0kLXBAZQU3pNawntm3IPec2YigyEtHaylLjncZHB9qsZUCvoFKIEsDiShnXpNLoetJoFUmueeZYLnN1OjsMdqXTGan4weJfWXqA0PRoTLQLsKrG9WPVLgS0NetWvMytl6xzkvLqt9\/cQSRuG5RB9WAZ0mI\/3olB3sYCoZemTQntLJSOVHkylbDfpgBMpRGuf6Lm0u+ANBIcOPgikBOwZOi0Il4Efp1fRL5GQSa0xZfdbtykAsHwynm31by8AdIlEry1K4wG3qL8zeHWZbMS\/VeBop4iEUxm3W5N3zTdmRMdXmT5noqZcn4heGoeUdypBD0y617TRpoiZYxDFD5nGdAt8sF8YUrTIg9DTdf80Fr6tkAKO07SWZmHh0dnM91guicTUbV9o36THFShuP0fBo+YhCKSFus\/wuvDjaH7A6HqaSNTbhT+9ZagLZEVe9EcTJ4YtKiK2mkvtxw67xG5Ygh68qSPLmfJzzrp+wSAxdqDehP6rx7D5N0mbe7yHqFsUFL5mVLmtkwE9fQ3ED575dZMAHGudQhRQLnJ7ElS1mqyAu9YHzM3kNsbWBSLN8nE3lMXBcS\/gk9Koc4sY1ACyBz7aLpOERVDfNFJESvqIf\/I0ee\/eQq1GR069ZsRzuOnGyDnbEh0vp6QDEbZDkkwh+ewlFaWUdMD1a8bqC+9Yqlzx6459YzcemSBkEcLaB89GpecZBNayiid7GnIS1b2I0wp8qOVJQGdwEq5q0tOEd267VeIeB5iPifEgA5gi\/u9+q9eJwt7f7e7XEUwMBBZusTsLwN0\/whb1xPwcZrXFoVhU3ZN2l2yPS\/TqpMojvmqvvZqp9o5eU2HmTa43lSCWRgva3onCO\/+s949ouPnPi2fSjWb0aIgIji8nkqSVSoGq9Tvwhe7TaPvdeoy9ZY6rVFQXhjhomI1Oz\/Q15N3pc8+VU5x7PC8TMhx\/t4PE7hDEZT0I0ptwGe5En94Y8Ny6Rz4ufoWbTyR8uBmfCFbT\/51T9Dm7RF+EohsW7YpUsKieXTu+eOFe4iTHVo4gYC1UL3jSZ3yf8YCtcHk4imMDJxn81rLLdHJni2nsgSumVhPu5md0uw1L0uHUPILrP1noDGBBUAdLmXLPPy6xNAXHTD1jNQIM6WWkQFPMNAO8E6ojbDPKdROr\/mYgFOPur9lKRkn8bhpcIMqY2o2RPSFvRX3TCwrusuZu1kVPAariLwv+jNW9aorxDIfw1KxhBHUqHo2nIHjohr0r+Ihl27hhoVO3HE42\/cbGuIQVQYFVT19Js\/yg82\/fv9F2kItLOdMqKuqQHLG9yGuMy95NVcK2pRLzyObJ\/9V0Xm8bONYmc3S8YdglGKVwcs6H6CyWSt99GSKjmuOtPElNu0SzIyyqtcfJcqcofqiYII9LIz87qq8vnpH0pHVfb8PsBe35SRLuVXgywCijXs71uC1tcJaUQYqcyfEvemLFD5khFkRAN+\/aKdz0JdeaRAJrTsTC+ho3WKEFzUh2ctPCcDbxzuEAjlPvNSgbQjb+U1S7IvVBUIZZMMEEHpTZnzCaLNVD2qKC9ZGqvnAZmTU9BE2LKHMbjCd9etw7HjYUy83jVVbrFM1WiDc4kyK06Gh\/lQFM5MlPFZC5weyoojzh6V8SkoUvYQZyLsimx5SWUsRwiC7LZFrSjwib9B7HnQxv\/Y3VuJHqUW0XkjYbdFa9wXePQXGCJJ2QvwbapdKAoaRYyxIfX8pInkxmy4+9zfTY8YgUgx9bghlhBiEwgh3bMXvrm2ZMSoUxf4Gf7LWZPjbxqTOAqpKStCBDX2Wsm1hNyRewMNUU75AzwMwBWtS8D+ifPyyKxm06dS6cHRJDoqxpdkeB8UHxhGDPKJhNKai0xvTmkOrc7Ek1pgTfh+2uXGv5quEOO+dT52vDf+hZ3qwtdaQj3GsSffZTJFSOTL6Bn8X45EVAkUIhAwpsJjWz8LbNZkHDU9A2NK3485SP3M5DNAWPDnimulId9f00MCuDYUwCid4hmDQmtwD6jzCtym\/pcwoGmCS6LsZcDpCNDEBjoxZU\/0YjJ8uLtobY5Ls3Z4gk9ooHGcOTuJ7ewipSW\/SOv8M5FLru2hOgXNjlVms71lDPGm1w2cnxHbkgiD3jVoL7aZ2nuRvEiTyghCb7Y0aO2YaR1TGuyhKHdyebBr01VJ15a7jO0Zvm6UJiAQCarP1k+o+W23PMfZSbI1DnpJPcNNS4q1l53QIymzcKDrQwNq0bmn0pVKaOfV9MOUZyg6JWHV0mDrdk1m\/YMpjpRQmL\/qN5gLK3k+mQq\/TW3Ip4L3Xzey8S7SqtE7z5nAoJuId7GoJpV4jfG1UDKh6Y+yFrOFoTGLCaZGnyCZ1KQKBIIkLWhfmWwvvuivCxXsvPxVUnflKUDsEpiW1MtZJpBcKvqGk47jOVP1ST2GmusQn65KBlGxphwRoTKErERa9oHl9eC\/z1a+g+katMZ0aE+TJEMqKCRPeKLggUEmFOh4HAKtmbq4t63M8mJ+2i6TB4EbdgbFTnbmkk5WVIYEsc8VRJsdqxjxAEuU9yI9rS1869imi099HdDG8b\/HrgretGxOemL5uav5qisrO+a68aXVI\/2KtBXWnuiA\/nVH48uYn6B0cEOn76bupSnTV2OHWRiKdxritdJijepmje\/IlaCZ0kiImbDwoD5\/j+NvFXApj1iy6tbnKUXVcpF+3nufKb\/0lfUWzdEyTdqtwNGLtkO10PRP7dUpvrVzvqgm4QjmFjrrrwxg1Mw1kfT+SRX3S71KyqsSKALGMMetqlYLmcWDsPEfzottuhjXDhik9+CkHzhjD4ag+pXRU4bWVDFm8uVzhuGOamSgZKDX6Ar6LZI9H8EsR3k\/rW0M0FCuqlvUWOHJoPGsZ1il+iYIFK3hoPDLE6+Yc\/ZfbWiHgbn3gDzu8wuvb21nZsr8qH2bC7x\/0WO1usrOfEJGx+KfMn3c+fRxqqTjAs\/u7jrVCq5PRQcZEesHhDgoBAb6p9mCCR+bDBB0m5wjp7GaUiuTXJmaYmKN\/0VzmVoiLBTp0TphliRQ7cn0VZiiHBcasRe6sKcXa\/Ec7r0lYBKi37Z0cpeD0kKWE4XfCj+sYM\/I5g9Bl2i9HjeeIqqQ1148oUQFXKwsNaIoDzMQZl1znZtYcTs4f0x1zzheFQ5xdFuU3hSXdKjawiiwXWfgr38VhSa\/afSY81m3BfQE2AgbZX9oc8ReBOfNgEv3KVbvCzqsVOAZtb2xvQoMe2MlszQhezw0YXifipyjuAhm7FZIJXPhExd9pOnKSsfGo6X3Mh6rjX6qNyWq0wotpJiU+edU+WychKkNEe\/G9EgYHrpp6r\/t2mhDvmLn+7YJIgHchRbATEXR8QOsFCYTQZEMJzLEGAoEBexG9QauoG14Z2e0nNBjYBnhGBxOFkbpsUUo+\/ijQSd1wKzTtAYyH+gSopK5djSkwp8rEcpprtc3SByk1tI8uaSGGSvxKaoxl72rrkDyevwCkNjYZDyG+sUAz5nhQWItI8gb0kmT2LbmgfgXxRQ6ytbNqnnVB8hOM+Cu6Qkd2jvTwsqza+2OkIaPd0Vq67M5M+BEufXBCJgfaNWLwpyG\/hJejjELNHfQZ9sTvQvelMY08yV2wfvzTrSA59k3Zixl\/mhJaRVH0Si8phnxVnpjAJceJXw1WzrA8CQ0tTV0SrbPm4K1C0WjG29J5N1HtG2K1FCsavMmeGi4rp5UDKfzIFJOD3gsZ222WA44sNDDYFdyVvxJiQjQRNKqrXWETuRFGm4TZ5BQvFC36Arps5ziuEz1bQgO5dPVcw\/vJ0Xp3XlIYV6LVj0nXaNvH8+3zgw\/0XxiR7Up3QNeuod7ODd+Pv9zbiOwWV8cgMBZtJntrFiAYr0xcOnb7t\/yXdAakS4t74rkzxDXPHRK73q\/S5RP91o6vusRFF1Ijzo8ioR589Gizh3n6S+pkBM9ttnsywdgUtXKgMryctQSAmWFQHygkj3o\/jKaINxLG0vs9R0lhXLj3OHeYJoJ6xFaL0MKylioeJuq8AkIvvZJImN+gX0FXwkY7AG0gXqO6+o1tDKkQhhOINljqw8UaMmh9Q74LbGkcqUAWQqaKIroRFBc+6b0h6CgtOM5hgXDrQuZl+mjnXtulnazER4elMIcQ5tc5KfkLmj3vWZ03P3XtxRQ6dljfjpYSbcecoFUB6Y5kUkHETX2QpqHqhFrPNhCQkbQJWR9avDaL95qqvEbbFbr4rHryBJVSpKWn99ha0KC8DYa5PFmLTLwlzeatmPlGlLq7FCOHaH96fNmlNxPJGTCls+ZjWFONh+2xl671IkXFW2V2dfN1XAxrsU0gOdlzEA9sMW3IKH4lQOLmwttJ03rkyOkBbjhj14dp\/lx3txkaymcPrPRLB62gXTufmVGuBgWd7JHfyy86VoeMsnwYe1QxahOEky2z9uKsrDXTnOZq5+RMrvMW554JEXmHisR3FpH3bBvane85aYXazALme3DXMaM+5l0a+wW56nMxdmvLiyYwBfVtB29iqUyDf2\/Z2Djvuidw1+T+Qug6CQ4Il5mkYtP8DHSgICvcjmUZqob41uH4gwrCMd2\/+uX2sCwgP\/mVC3dDV7tzgqOUtWBLBletmhbTjXwhrbIq9l7K2vf0FjRVblz44gyF0iDTHm060iIXJgOFznFcLY2OYdwMxTuT0RcJf1qI+zEpwlKUfYR4FcIFzsHCKNfSCaXgeKxFZV5BX\/xTrfK9o7EMMuH42TdiEW6jrxw2uiCT43meGLlPdB2zQ5YGt6JhxRzNgidj70kMrv8OQd7E9Ah5eOnlYVelE6PqKg04GgSnJ0iuX6h6d3I4Z0TmQ5gDs\/P5dtXM3togdoamtbPqYaq0dGfMobxf+pH0WFJIn+lQZM47an3c2YGIswiIlmoVJs5Ynfqv0wi\/YEm6nh97rvaOp6OgpkTVlvZhhTBajXHcIOc+palouHBlkz02slUli6HvSqP0E3I9\/sEm7799UrHI3UhSKOUEriTp62gycX2awH01h0+RaOe7IolNw0maRCLX80Drc4FR6KyZ455ByfMfPAccqZDyFkwSA4vdyW1llj\/LEcuov87Qxa8PkkQf6rvVYWxH0Ft1ZQsdFZTaxvRziFxPTb0YN+H2XWFcJPQFvBlms9yiztpZdGf7kwHSG7Jz1oCcs38+gh6RHq\/iz7pwFqud2PBtN4haRHO9jZp3+EF+TJftllpIvGlI06RUPZo1nwVrxyJhatGzGB6Ymg6qhWjSopLwcicFopAcg7nPV8Ui8hewCXcstDh9R5GEKiw5fGq8+7c\/d8NQBN6uL6hNzh0QSQ5IKRV+JLYuZocSEyILdS56D2VM3yzM80+vQst0UgLoQAouVaA2sSI2\/ru+KHIOzmyPDbYQV+Wl+s6UTosa2hsbNeQJhi1O5U3HoCv+fE1Yc0KiGXSM\/vPsQumMmS5WsnujoeSWR+1iq+qAXvVFQTcl2NtDwQWRLb4woJcBPGBrL8MvmmzgmqCgbJQoy\/RJ2pLZmBxUiG9fCKrIeOMSbcernRK2Dr7iy2ex54PuCNiPk1sE6ypPuupJt8cgaadK3n3H2ZJc28L1Q7\/xvz5QLiwQC6iVkZkh+49P7Nj6xFh\/zeby7bNNd4wgvTmCb50yaHIRWbmUMuXdWo8Il3SRfa4BXPjuExd3ElW6Y1JNV0bSSboZ+IwkFGxbyJ2ioIQ56YRGQK\/xTvTYslyHsRVrJdrXSHDGuh+XkLEkC3Jnea\/Vjeihbflrgj\/3ZoJOor7Xb0lIwtKc1A9+ofOjIvzvRxYnZp6fDV9i7kgbvY+vCXOQm0iXBdBTdmRuDk9MIQPMeZXcp8HEJSZZKCsqaXIfReswsu4FF5l9YVecALH0splb+Y\/zkFbEjYmY5wrW1hXDaOggqtqKzd7YNtWqjPcL67fIIey4riJj8k6IhwRjVu5Wkbnjzxjz30fD6uHYzTcAhcqt9bolUwSvNbmCnt1IlKfJNzv2lNkMlEHGWAXW21x3BYOFUoyi6cGgVvoiBR6VU0OIo6RAnu5z24wiC0lR0blvJn8pXX+64nQ1cKl6s44yKJQhZziba\/7EG2Ds8OaI6LxXYjV+yAGMs3YreEj3Dzum\/OZrmjKuKe1bxDtRnEyoxP5dvYJ8oo6m7jkTMDimO4l15N6gUllGNI8jbIRc6oMxQwsOK25QqdSJZb\/\/6aMIXao2NzhdDo5\/o4ULwBe7N2nCiArz2mMV1kCDW3kzAl9jgUZgAz814ZSfhNtzfHMRniW2s\/N0VwTWej+KOvEkaEfanCJe4Mz4kTul+EXPgvWLpbS0QA5pcGvzt3UV14PS3uM4dI\/7s7g\/BZ4sB2\/ns6kVUupcRk6Xon\/S0a2w6MKanVPq8fb0rRnCFIICD7bHO\/EFxlDZAEYLXQDk9reiJidMDcX8AYtxmVA2Xu7AuV5n1LeQSxu3pUk7e5HyW\/iiNw8jB4\/VH\/dJ\/FJQJ8R15GryzUYtRjaHyvYy+VrbZ1Ut2AKDmF1tJZjLOkJKa94pymcyQ+yfVVZsNKQ0jiYBqnNfqOjLg9+hEBepY0di0SHTCxjgZcL8g9XcXu2tPhtmhBTz3BBWRaufIwz3zElUG8SG0+V+eNytmqUFpYLPLYzElizb18qbVeZIvg0bzYmqn4VZzUu1M=","iv":"698696bd9bf77350950a03b26edc6b2c","s":"bf68823cabceed5e"}
Share your thoughts. Click here