Marketing
March 25, 2022
For many consumers, the bricks-and-mortar experience is paramount, and some businesses feel as though they are not delivering sufficient hybrid experiences. Image credit: LVMH
By Katie Tamola
As the COVID-19 pandemic urged an immense reliance on ecommerce, many brands and retailers are still trying to determine how to effectively balance online and in-person services.
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c1K8MqfODOV2vG+nbQ+Y8\/wcrQQKPjpglT9rH0f3w8XUN\/j7f155k5lMCAe0IDKuyvyKWSeR\/IJk+KOYHkPcDuILh6kISxK5TAM7dBeVzpo5O4F3qLoigR4UzH6uORn\/+oQrflJAHEEC8E1mfcxoucitBg1tVaNI0XfQ6Vhf0dGr4m92U7im82gsa\/P7eqGFDRqZ3OZdW\/Urze1GIi5atu5PH5BA1oJKTgC1r3\/ccO6xxuByDblouSeNXaX2nlZVBp+9jyOVnYD6LArMOJs4oqM1NkhEz6PRDsf30f6vcXSy33eZS85WIPfCz38L1he4aPdvWpvSStA7p0l5o725TT8BJDbm9vEEYfcYIqSb7+uohuKRyxvKVUyvM5F3GoAFANFPcX43RB+PKwuOhX\/06J9aRjkDd07tgRjO7Li+UL794DwdWD5ohoNSZ9hp\/YhyetUbwX3URynf+RdTF66PgIzss4ZxJHBtK9zqD3Rdse2\/Wxw6989ZOIOEroQZvEg0o1WRmKaFRapfx9an\/GoVr\/sg2tyPSl+ILaInoE7unmvAbSlu9dpDZQqSqO2svr4WGv6nIYuNaZVCHfokeRp6K+KfmluJ4\/5dmYE\/kx33oKBPxIeIw3N+MJIAIAWCpBlNkDjly2TtAhrwLOnxeDT485LvWSN5+cwOILBYPvvN3WnqP8VMduIxXUqK6GejQFjlDpfKtWPuYzbN31lOhjAzfmyPr7Et\/5WM4jzf7+eyC+5mFbkq7exUGJj9Q6qkixYkqQjqb4vsDqPwUWaeHtp3cjacJtlPBGRHhSmliytVnV2f7AhFcOPejPj9TIYWshM3HD6pX\/ZVIxWZ5gLAKfqIR3k46C74+vKbXDVm9n4S6hW3cONR3eEdniuRsRd2ZB\/OdlaEZqHUrORI1nwZu\/g+JnG+SVatGdUY55dPgWC5h0\/i2X+uXTKHM21u1wdcpKyLfEJJI3bi+bDc8sZayxsDoZMBhP+8t9cZzGyfHvLKuHmn1rzDSGaJMKWl9cP9AiK3SykeoSW6SazbDB4Vn0\/DT2u6IvJQXdjrVwJ9FkpyJ74gh6cWyPi673IGkf8qEkE2lKrnwMmbJk4Hb2LyP83NHvUEw\/hqMKuLR4X8s9yoQqR8in9MUmjuONeD9HGvODbJEJCdzxX0oK1G1V\/e7LexNcND9OM5vc7B+UuNooeqlo3kMZma7\/GnrKulad8G4OUWLrZ\/DMPvs9JD4uGFGOCJXsZOAXZZaXPZ08\/ALAa86NXbW95aT0gZuBP9JCM80SAa5c7ePOnNPZqGwKsjYdQL\/jQtZd38UxDkxx+EvjkTK6kRIZW\/+347IE1H\/D\/vh9\/V4\/T6mpvdHja8hHlunpFjyDSbTKTzNjMrzlkBj1lZWJV56CON9yNLvz\/+oEKhlr\/j\/4gesmoifMwDAR4vmsIArHzcMeVlqP2eW8I2sC5qpxk26XH8Nd4Q6uR69+kHBfWxqqWC4VqAgDflI7rbKmrkgxhXGbcKsTi\/qW6YTW\/\/0KxQOYiimmXaWuxMiYbhEADOEmfvE285ekqtF6O6mf5qcDFGm0lMa8NhuH\/tqcKGGb57d5XgWkzpaiCDbR7FEcYkqykCQZLrUZrc+i2H53lj7jDP7zlT6GZzdyCqV\/04Z9qooFRk3aeUpAKS1TdlFb+Ln8CVfAtlXkO9x1s9PsN3IW6YVlvMbVJ4zhwDJR2aRqPlIaui\/rWv1KD4j\/1Hnouh1c7f5FMwc3kZUkAeRvruGY5h\/9dQRU4NiEQnWwISjHf0X2P7sf7LXiYMZj3TX8ZB8xHzVK5r8+yFtvHkUgJxXSAR3rcMdYz05rtWlFDyUEzK7H2WLGMxHFc1FG+Jq72x2pr\/uV1yjsFev34LKfCJSeDCYh3JrucTseZvGiBnx2K6ut1M+0eVFkaLH4wks\/9HcmvmVkI86IMdq+FmY\/khdiHwbFiMxp9u\/ksEHH5iVBtnt5XBRaPy5ggcMqzqvtorQaSGVwIjlP6bUNba6+SROAmjMnLaIEdUguOd3zu2purFJk6HD6meMXfkGdgTM34rOuI0g2oFZoFGtQA4pxd4zr9kwH7DbU1Ec2j3PS7za5bEm0GuvkuhDJBcfnhF\/4xIWSC\/OEiSzEx\/1+wDBTrt8+JooXBVoah\/yv+YzyvsmJbAzIPoHwArkOKjkaVfwDfkGoA8Vdv31Ns7fsS1XzNp5Rko2VtJyKNMJVRFSGbHvtr2qS0EFxBuVk\/jZveee0R0Tbk0yXQWxOW31R8PLXuPsn31u\/dPk4O9gyq67sdJLzaMhepYC2mLNty3EwavEPxBTOthTtm6qlPKXdj1sebSy3HvciuJPzW4VNkPKf0TnIFF1++JT9JnnWRoxhveSlqXtO3kDjV7RI3BLCrYuqI2nPOQC8SMbmNNzHoUFQqCG+rcvZe6F2dV55FzKKaiG1s5AvIulKT1WROmqg\/R33xuAwPjYzftmz2z64T+ezvNuZZSMAgBWgwJuj68PxJ8JI6h6v+aLnVocn83PgBJSoahonLpJ3CRMHD6jMILk5w4uf1BAtlOhJthacLus6OTWG7B2fNbPm9auSG5yyXizkE4wqamyNtidxWKJYqvJHNpLhQIvGIFS70nzuqO8RqDd8TIqqhuezoqokNLFa2E3HpLNoXJ5kzSCCMX03n4YC2aH\/qytzEdh\/kyqI6TwgCsYUP0gn0Evq6Rm0KW8A45cXALA2HpEYi0o8W9tkR8QiFfv57t1w4fvDbgli8dBpxGxUpU10yZ7oXZ5MO2aZMVvwQVWp6CqJyUaUoPOfDvZITvsWmoaT\/eAlX7k+VLjuC269aSBVEWY5rfmiYRVS2\/dX093welAaWf8hW5+MkMYgfKR\/x0vFsNIHNpprZ39ZW2ODj3AHw\/6RT2WgNkH1i3xw6QIindSSp2khaybwregGOW4lhPUdWo6WhGnGuDUc\/UdjAkpr\/GSD2zDb209o6Kad39+gRJbktFYQoEOod+mHQ0VV55B1ajfFlz3Hu2Jo5qQP\/y\/zob725dCT0CJ81V2igGXGt15FYsAUVqISVAkV3GXSNt0Q5+Z9qHvH1WdEfGZd523ARZPEn9UnoCTHTNK0K1V5PTDvq1ATPuvCNUTxN4tWhFyyH50vl8MAOsPSsyxAudIYf6CYvMOBUGUKT+Ol+b6qL+KpDDbJhqQA1Sx+eny0CKDAXi+hYNXH\/XbooxtKDQLxyR2F\/DVRApxDBlUp7qch4PNXK0AyrmpSGXdpWpXM+xLro8Yr06SGGpCzB\/Up4V496N7lP\/O7nDsfTGF25Quz33AAKO45lcKmwBX\/ST\/Xa6HAvSu6ikxikRTT7ZFzRZoBFtr5k1VoAuBoDbg6jfzdFYD8q9G6eXvHDHBDTKrAT3kb2Mu4SYghXIltEhJtwnKMlHeJckIvViahjpQ+ok+lS9NZIqCIprupr7Pt0APbRwRJ\/01eleKZRceLkY8gBJc25aeLPO0h1S6PPqL3pY+olbXf2NU0TuzH0cS5\/Y03XmZFkh1bIpMj4Wau7b3pNavo8euhVWMKmLx7GNIr+WVFuX9qrig9GjbgWq3X6S8ogzzEgGCwlwD\/FBBvyGjWPnWzNZmewuU5Y5fV5+C9hYLI\/psPaBZVOlAGJwA16dJmapUIZNMh+DhPNf1O4WSkC1kFPKqXm3WGQG+0\/Z467JyGmx4C1kuGUMbJFTwksIcLVrN3R5n28tnmnLSAmMrPNQuWiaFpJFL3ZuorjdqdZgdvL4XeVfwOCIsXHm4nc2udf4mLS1NA1EjYTMP4qcPpqivjRsVUjUjWtEaAXjpzl7YtrNjrVXNQ\/dImJp3FRXW8ZUPhaVwxUBmJcM\/Xl7i+IFRTjUphOSBuhGi8KH1dXJfF6y964YlbMOzOMfwtwBsim4i1oaE3mI35ElM6GrzWY\/Oxj8PmGjHz+dhDWnxZL8HmDtMU8PZ+vWbIPHvGbzFBntuRMwS\/me5b5XpPTQCES3NzOpkqucxHxQ6BblLOa+IcrM8oKxYZWj\/YfynBxUqycveZQDVRnhC9tbfawT3RQPePOvPpMOjHD6raNspKYgHdWfuVtFfZ4T3Wk7JQX\/dBlOc\/hU8H7CKmxkJ9D5SQoR23qtsQ6OgnT3XcA5Jd\/DCq9Zev0H9vXLsgROfNS7f0O9DLLsLJHCRoLmqrxLbVGyFFgm7OLUbHnCBDIKx\/WZEuvl\/3jRaggiA2N9Unp67hg1qc5FGL2ylhEb\/b676YN4J\/26uryIAaXzsVDI138Thiqkg3kfCFyDYWrJLEfnq4Hr6SlN9YUsNIZR6RYe6Ac1RgGXdlULBpFyJ7QDx9RL3a+W6glmADzrZq3IDmXn84GtOLr+XCGIsvEM2whqsPItU7uGhsri0udjNgUYRPXqSNaM\/9M7\/uio5b0EVJqXGa1VNvuhXeWXf1TLgv7Q0HVK7Z2F8+dH9ux\/hVImSJKlyuHK5zyIu2DOQrJhwy0REPkpOQtEh1TyaYnSiVCYy573e8YF7aR\/AhyfjRnCwirRLcT6Eo8idRUJ\/mTQbMelvoCd\/4CBDFAGXdKtyLD4WjveKIlShU5tx5qJUvkN8I6FuobZEd6y6vTrBLj3xHo8Z4E\/zvo\/\/46yLRURcLwSZ\/U5bPAAk+Qlx+4GDIQIRnrDJ+DIK0FKNICluP7DbKkJwHHhDKF4fIpBQML\/suY4kG1BRKv24hqf70xtBePRkh2fmLMu6rRpdIKYFfjNqwwH0Fm30PMtWONSs2AuxzgwrOMksFBRE3iEdus1yATs2XSI9D9ipzKTQyIwyg\/pyd9WQRv7XUrO+b51iBOqg7dlTUAnDzXTWEKAE0\/ocoY6wlom2h8BYAxMHpWNA30QHJFOQulpYKDG924CPutUsa0KhsOPCQgJaA2ATHiVHvc+JMtuUiuFjvDoKPEOfj1ex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