Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
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6RMfoKQhmvdPZMB0aYnsIkqsYj4e\/pwDsBpqZ2V9xqmMvr9DGCaTQLOwKV\/dvjzRQwGCx7zfDEHy0LNYeICa+ke7VJWS\/J90wDJcjr0LxN\/HyY4\/9Cm8AWQZTEqQL0PLrFX3wz4kO+f3DAzz1cYJtVTPDIRvoqct1Y3PNzq1LudG74NTZir9ywHlY5nbSZEML9hnk7lMbbO15qP7eTT017eCU2VSlSvo9Rg38T2jJRU6ameR6z8pbY3S9SWZAUHnmsqaESenOk2Dg0i5+VkVjlcWL6l90JEmqBlwZvmBNzo\/kFToSzOCR8Rk1fiFpR8j1HaGNmv2tRmXR9Ws0DmV1OywqiKiLTUvCDBgaxXJ7hcgRJyIuTktQYrv07jVf1QAy3aCKUb+JvSnkzwNdHTw5E98fNG3Knq2qVrS5CTkJPfGkZBTz03YwOMoYub0Irn5JBaEinFNgMRrdjn1AGEU3emg3sAkDTjn7Rt3KemlmCjcZxx0eZwoTN0V5itsj7OGxFlQFvF37Wv4+3lWWBePrpVOfW73RXpTtgijPj8dxXFMqDpdUiyeHKByRK0wCT+bAL4MV05CoQNJU57Qw6576GkJEWwzMdFeRWL1mx3vzSt00Pym+Quf4gVu8hV1aGrevYAzL7mgZj6XaJjuP8ju2rpXd9nrMiwwKR\/9JQdx9mTDiW2IkM50nkZrNPgKPL9GtWvlMPxMqdW+x91sQDSy49b62vvfJc9fkO8Vz2jIleu4mNzIHQ06DwLSshdvlo+MhW\/Ugb\/zInYG\/MXU24SFwTeUYSB\/rcBdM7jcFVelBtildMhXUV+nuo9GhbdEMCNHeQH3kQd3sfw80mAM\/P0Ml5Ky5b1p5AzrLej31Rnd2nPMqEpx5G03JF8IFcnoWagfigWqU+xeN3a\/1txB+jxWgINIoAebKG58dLQvIFXuYw+lF7qjAV8jgYCQSLoQjha0yzhGjlcNt8uoGZGqbndV8Mpi5CcaTXhqDNq\/xzrNcudZ5Yl0\/0\/+DkKC4kWYkCPQkC9K+aLwrQC+yQ1ZgeA2pxl\/5FmEh8HO7KF+gEjBMyQhS+yPvz9ia7iRiNKd2AHQvDURHZgsilqJwhVVCxe7nlMDlsYL+rozCk4mokZCVY3YhTGsfk\/Bbti8yz+dJxTPzpfhMcdf5I9P6bOReYGuxVCRhPFurB1SNiGXlIzSxtKH1CenYQJcSchdsXKahFeVa\/1vLt1Wx6QZrDJD5mtUx7b98WpnMlw5BDjuJCI1RI6iQKjFHY4pBl8KhQLPhMoEJ\/EObwvAUU0J8m1e2i99u2e59Ckr\/73LWWFbopzAQjIYTkljTddNM4hYMeUFz0qIxiI24iSXtNPaAfjpJFtO7Q09tuOjObdgHyMUVKmsIT3DjBGmV\/MVitP8HPor3Z1WyMHyaMP4sbrjGvwGM2pooZgQzrTfy7TAqRWhu6ai2N9KKFClSRK84wiikv8pi4AudzeeBKw5dXDGXSV0UM77gF4hekP5wy2+kA7rGqw2yPIN6uO9xpoK1h+nMFrf90l1BIlcvHn\/bvLml\/gi+mJdDSKbIIg5OsxJH9lr+WaeKgZR9vadUjeuSlNHzM5e9SrFOyVKT8U0tUEtLnehw4AKCMOWf7nVB0HrNhLnbJQx0jHrDKm0E3C9dFoOX010qih7YnG+oKvCEz8+nbpmM7e6kD8ApV4nuPlKGFUPwtMMcTO12sEexnRgDCoS\/SGvGtKTHIer126f8a+kg3hdTmuYMjL5AiiDZQBz90Ycikp6RiCYMAJf7ObIP00T7xO3f59rDFEzdSlrmh6cKhq1tNXejujUtOpT1vuv3dp1u+GAoe0rvRHKkcPNRj1eWUaKt1ctH7HjTy2p4QBiHG7QKBD2j1XicipV5qOG1XkeCYopDKwSJDlz4gnWXkslnl6dujbSjliGQUWM\/Kj7yKzp7g0uYYe4SoSF\/7u3lVGbyulfkRaYt1itJr23gdvYZuDPTSbiT52bpctP2Tvm7ihlW\/wxQAKtyYNvNKcYA\/v0nhRy2aDWmNd\/6JtAQsV\/3adtQQy4yTxK5YeVQEeLXEl8DuPA\/YuAFqediRafACmmL7coaCbaZ+Ql\/AbEgTAtu\/MUnqD2cKWseAbEkWy9ikwKsZcFRemgmREh8iN4\/U1bFP1DmGsPLAkJQT99DcFJN7Hz4knGrpVerTxgwSyFktqpUBzKVIqvRHu\/IKNFb8JKCXOUZAq\/OxfuPy+6NFyzQofdckLbMovKNTNoh+hIoam5OHNao0WLOet1RNMqHE+D6ck8YAtTOFlxbiCSI1\/RF0puh8ktcrRWnK\/FBqaIMZ6bIpNqtr+fTshs2nJb\/464JA53Xb0coEMvketmdyhU1bXxQtcZt+f4wOMObeUckjUWW+UcIfjtbKQT90F8aaetpt3\/XNyaQjquCYerIDdsr3KWhIR27dPgJXPqY0udr1qBniICjiT5kSdUBSJDen1SGDLuRozUGMdGeiYmsq3AMWjp1OzdVqRbfHf0bPdb7E\/94QuiM6bR0vAVe21lzynKS3cYYaLiWQYfQJK\/Ui6fuygnAfkLrC6eRRdrZqHJ8EoFgIsNSuiZfelQE3XLED+f\/e\/eMQwgaI3N5VyNoBsRdUI4wU3swaLfuDgUHodu59aprf3ucM5l4Dbaw+wRIMZGy77uFNQf45SeVXaWTsMXZ5udYXOd2XKhZTqBicInQmlYoLjOeVfzaB1VjJctJUKJgl+yNAAnwerkxrq\/omGsl9R0W0cf6H+5S9gD9TrR+7LCEBAlUS\/YvtAE3XACF4ip4eM8c8Xl+QNC8oO6JGKlNRmnVB4VJBdN6E6PrDUfkzuUop4wuY4NPDWr32t7RIJUvC4z+8XRC80VknlqXVqovbAPWxHddqqX5XhX5oa7BB\/fTjKBc2ftziQOTIAY\/HPY9jvfZHU7TPODlsf01+\/hZLyJ5hphjT1LsmoIcz+O8LJy3GZFsa3cSPuqNh6xAtpKDTMaIHUYoZrF9VzWgwCuGGbUUue\/KNyhuKs76er+r8xkvGVH9\/RCpQUZhoFWZUC3JEO5p619ePJoFaANsP7Lv9lro7W9rpeyu992TiC2h1dYqOA1zwqPYAMwgKHUzsdjGoP4Ezhfvy1ZCOw0f3y8hVMa2an+4O5fIKgqqjv6BSLOgSHxsOZrcmQmagNKhW\/F3C5TY1lEzFUugeaPtk2HjIaLz5e0sC07y5ea0y07HdWPxMHrLQonJH1WzUB2cFrWf1UQu0vy+BxCd6+6LwAapqToY\/fJZ4juep4HzAHDZWlmABD+1A7VfSH7nJejO9LFOJUohXM+9\/vk4FDj6vR4VIU6q9VOqljdUep8DEvkWK\/WyJyGc3LgnXqDNKeN7+SGitB3UQ4IsFkl36yD3EfujksPEwjabx+hf6DeLdskvwp8oWlKCrmW04R98u2eS8xqVbWie3Rr7Wkof3vpsmMvgO1+X9eH7ZSFCOS\/QhK6t6O8uDbwN1dKV+5Lv2JEByUtLDCV2cZ3RiMLYBNfLZDXLV0PYrKIvIr\/qrVpnqqa3NBWxM9ChsyJ435AEzKpag9Uw5QFDSuXCldRAmexvKEeidjvY1S+jsod1647msorU1cmNBkCBjWvx1eopMxonGZ2RwKpoPztk29edymxmAVaewwEqkqNJawh1PPZPq+hTg9mVQTMpIigliXiZYicvUy\/rbpuDY71s9esoa8uPA0sMG9odkBdAAAUk5+HJgC1gWJqFnvgQNLrKFKsqFmiKGy\/EHUHYABW50OaKgMDpMGSx6gODuXYwwccNLy9Si5zFVLw060RN1Au4gulAFXrZ0n5BVcjv4FNSvxNJAaTdUlRl\/ae\/kIKe3doIoak7AgT9xYmrnRlqMpGhZ8wKDpIU8HSFSWTTJ6vDHk7TWn6thUQGHhbkOWXmyIUpwn+kVWrvgZMvkYrWD3EKulDWtpdb5Vzju9gfNjEQIYXAYjSEHU6EOsfOVNS24LWDxk3yjxuUmg7h57LHPZfqtNpGdYk+h6npKq4cCHWgzAxhEJ4oV4TZoqA4zkxlnNqL2LSsFSGGrIUL82gJdkWGJMSNLqlSL3qTIbN2kYLKU\/aSZJXGwvkrQt\/383Sga2iB+0GBRrBOZ0TSvmBgg1RScynJMv5D3gbMAHfwjZnEbFKIwCDY+7Kg+Zeqf5sajqf4on0KKEKFzTi1qHXcGViZW6Q\/UM\/LTFlj1\/6zMCENlfiBsMN4Bvje4EIvg8Cd2ef7F9BoblSviG41w1mQOOxoy93cavxYNz3MK5orxGOK\/+uCZGvVHCFWnN3XDwSq7qbeUBjEWuxc1himHU8LwrlpTcKpyz2vHLtlOjOVG9v8fA\/DkV9ZijkUzY843ti9y9taYPSEda576cRkDSpqnrgXYv4zquQ==","iv":"64851379cff53f0129871ac5be9fcd98","s":"1bae72ba0fe4fe6f"}
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