Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
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","iv":"b8ec7408c26acbbd205659ec37b2e403","s":"1f8b6db435e7bd17"}
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