Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
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","iv":"acdf2c0b73cdec6c52ef9216144740c9","s":"422ab23e4b60d3c6"}
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