Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
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","iv":"2f8f6301d66da97975ddcad84e882e88","s":"49cc83f77873c389"}
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