Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
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","iv":"d35ee864b6c21a65d0ad6c9c3d93963b","s":"d22b2f25b764b92d"}
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