Apparel and accessories
April 8, 2022
Brioni has refreshed its image. But despite localization in its decor, the products do not engage with China. Can it pull off its ambitions of expansion? Image credit: Brioni
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","iv":"3b62af6fa04ad9f5ababab25513d50c1","s":"7184c30b9ff07269"}
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