Marketing
April 20, 2022
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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","iv":"d0f01b4273a912fcc874cdede455d2af","s":"d205fc4b04353f57"}
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