Marketing
April 20, 2022
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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","iv":"a6f6b1403199704bb06028de1e8cc9a8","s":"7171d343a5c66de1"}
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