Marketing
April 20, 2022
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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","iv":"edf1c8ab28385560d14fea4a51e85544","s":"210e5e151fa68944"}
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