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Sep. 12, 2024
  1. Luxury Unfiltered: The true cost of cutting luxury prices
  2. Raffles shares global campaign, ‘The Butler Did It’
  3. LVMH Prize 2024 winners announced
  4. Google scales virtual try-on tool backed by generative AI
  5. Bentley powers up next-gen Flying Spur
  6. Skincare remains fastest-growing product segment at Puig
  7. Ritz-Carlton introduces ‘Leading Employee Excellence’ course
  8. Luxury Unfiltered: The real reason luxury brands fail
  9. Chanel gains new fragrance and beauty president
  10. Design beats movement quality as top luxury watch purchase consideration factor: Chrono24
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Marketing

Why do luxury brands misunderstand Gen Z in China?

April 20, 2022

Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock

 

By Daniel Langer

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  1. Luxury Unfiltered: The true cost of cutting luxury prices
  2. Raffles shares global campaign, ‘The Butler Did It’
  3. LVMH Prize 2024 winners announced
  4. Google scales virtual try-on tool backed by generative AI
  5. Bentley powers up next-gen Flying Spur
  6. Skincare remains fastest-growing product segment at Puig
  7. Ritz-Carlton introduces ‘Leading Employee Excellence’ course
  8. Luxury Unfiltered: The real reason luxury brands fail
  9. Chanel gains new fragrance and beauty president
  10. Design beats movement quality as top luxury watch purchase consideration factor: Chrono24
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