Marketing
April 20, 2022
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before. Image credit: Shutterstock
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","iv":"f6759619285de4d53e4cc0f893a18c5c","s":"06e2906ee7516881"}
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