Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"79b3d7c16199862da99340080fb50ec0","s":"7b6dac9d922abb91"}
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