Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"012c823fde44721749fdb154390bdd1b","s":"d519d1c1df237702"}
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