Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"ead88977c7d341f32b5dacb327403f53","s":"9c24b21213d64575"}
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