Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"f5cde9fc7e6dbc6855cd9f14b20fb19c","s":"f917373869991eb2"}
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