Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"b1f7aef7937e8eed058ff461427eec10","s":"832f8282cbb4ec3c"}
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