Marketing
July 27, 2022
Brands that use a one-size-fits-all to target consumers will lose out on major segments. Image credit: Euromonitor
By Nora Howe
When it comes to gaining a truly comprehensive analysis of shopping behavior, demographic data and regional statistics are not enough.
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","iv":"b47b3f9af19a4bef2e45ae7362cc123d","s":"f3687f7b60649084"}
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