Multichannel
January 20, 2012
By Rachel Lamb
German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.
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","iv":"b9d99600b818e3efbdecd8d320ea2dbb","s":"786fd551db98c33e"}
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