Multichannel
January 20, 2012
By Rachel Lamb
German label Hugo Boss reached as many affluent consumers as possible by streaming its runway show through Internet and mobile devices yesterday and roped watchers in with the chance to earn a shopping voucher.
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","iv":"a8072ba5a627e1ad6cb8591e1afaf9f0","s":"05e10df96d0ae415"}
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