Marketing
August 19, 2022
Despite rumors of fatigue, recent research from StockX shows that branded launches are as popular — and profitable — as ever. What’s the secret behind the staying power of high-low collabs? Image credit: Nike
{"ct":"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","iv":"6f0ca78ea54f54007d545e0940518051","s":"aa4127bfbb45c631"}
Share your thoughts. Click here