Marketing
September 9, 2022
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What is next? Image credit: Rouje
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","iv":"c3bddb5694618f5f77f5b9d295eba8eb","s":"c29bd7b8a54a6c25"}
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