Marketing
September 9, 2022
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What is next? Image credit: Rouje
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","iv":"74f0d6b528c25974efaa34bef5f78b4a","s":"68bc9c9091118b06"}
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