Marketing
September 9, 2022
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What is next? Image credit: Rouje
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","iv":"168b6e62345d2b92f25c3e2e1d68e386","s":"12b5603a45690225"}
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