Marketing
September 9, 2022
Niche brands pushing a feminine French aesthetic are winning over Chinese shoppers’ wallets with the help of savvy social media strategies. What is next? Image credit: Rouje
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UQ5NeLGv4Ndw5PnGdcMLWnxmOUSOVcOoDIi6awa4QfOmCEF1TOtF1w74yb7M8fCaavho69BEnJnyi\/pDtmYFvlCR1wxFPmeELBrxFZdbEFYAZxN\/51r2eWaXhsuDXqzf9ObDXp2dmHktVpmRcAUfSRcR17tH2aHQrgkHwQ+B4okJPQR35PAJmhgLwGc885FBXCV3H9JNfJUYjcG2IfgLXp8ObZCiOhkDl4ly2TNXbD+tZZdvKXtXcJiFcdmRrzE8+lkyjXyRAY+y0ns4RflIljW7iBsHJ+tUE5p2McNKC5ZH4wFq1Oh\/ICgbyBwhTy562wsKgTEpgovSh88M\/1qcfCKxVBYQC98EsCsBlWzd0ZfAKzUtmDkP2Y3mX+C+Eqm5uvR0Kyfw+TBfkaT5SicfqInLNvckSxX5gOyE59nHzoKmcl\/mZuz8Ekq7KH33Uo9RoeSWoZzV005yVo+karJzXvvEbP5bOD8AL\/k+YsKNoqZscmU2mzY300T0ej6DqKDuLS4MW466G46D1uk6HxQj7RdTQWyl2GiSbMfSH60kJkCxb+lypjSVICS6bmdr9\/w3nu32aGEY+oXjglengovoHKSFzF3\/s6+UEjPBzu0UB3HXH\/bwwa8r2xJCZZ9LpLFDEQ+q1MGgxJKCHfuUW\/CYP1S60dMiX57DgN8RT5aUIHtl6X\/98++O+5kLYR53Bgq+4f0kUtY3Ctw50TWpNk2oCZTj31X+25bYK3jtOIXq9z5flpS7XbaniE6IJUuI9vmE4g609PUfEu9uYiWc4rhU3Nfsw0k7uwSYBXdVJW\/bqrIiCFy+fCiSU41QbNEHfD\/m\/jj2OUBqD2ByA2FEibNNVEaWeCUF8WHxQjyRGRpfxO69UeS1Oycrsu1sVbDEtfK582rf3uKPgcSqTLmI+uOBL3HO1QPqqC9Mu37o3aB4AReC5dVUubrGi8N8r1P2SMm5Buihhbt01yQJ+WAB04wcqgOrp+RllsGRUFb7DA3lgZmQ\/3QCzrhN\/0ZOUtrmt2ZR+8UbpmL7626bsPjybMkrGur3syTUk0MNL0wGVUM3mQI4tZp9+hTPO2S5pv6TNe8lhOSH6E95WOMCdFwOVEZkg740RB7rXcrqv10hzER+j8kWpbENF57iG6U\/KlugBNmXwU4bDA1JbjxqANEWiXABngFatPzBacakMPrAHjXK57\/DJ+71AI44n3Pf6+gvhBSbqjWmkUb9mn7Qk\/vHwzsDTQUdYFkYm8EGoI+K+C+eoxf17ZlvBR2hasPRbbIhoYjzfqSNnpjQ9AEgBTzZ04qyotgfrP\/QUIAccOhUOvCF7SkN1UpKOtyvv515l0nnpSRys8qnEzcR+j4FJEPHuGZHN29\/457nABTdMjykX\/STggy0MW6514QnoCejSCmJ3MyFVznWiiDMTMhxHzkejGB0eIfV89IkH2Zwjg\/IfJkez9vfXqHjctBmWrwBZY57fMlufXV3zsb6piUhsQmqOm0cnemLUpyA9Z\/KYrbyliED2O5Oao0ezI1QhE4y\/ORHhnbOJHy4elYtTOx8AO8f3VAWcRwTZmNmPASGFyK\/Byzg\/GHs33O6bgj4qrYtg\/mH5shXqHUQqKTtUNulx3r3CeBxBUL0pG3Xgd+eITtmob7R5UnsQ9g9yorovVwIVtaa0fMDN83BLUb27qL7GzsRaDMesV1hypPNYGJMw2RZPTYarmrKrgmkoKT1sy97TYIUVz2McKVDTSGHUJy0JQwlcTRLA3XNxOmJVTgINkfSKMpsoPIc4r\/2HlK0lIw0tUDA6UcRxnYP1TUc2Ot8dEzptCS+fL958ogqEVt3oOMCOj1Kl4xlkBQZfpwsUih\/3bPkevMmBqe1sejI3ZteyBmvJAxPZ2vG87jHDINtG+jtRW2Bl0dILVSvA\/\/RVS4kMQDgd8PHMvQJMqGy9VmBN3LbpjOJwWcE0nUsoVUA2stWuDnGeXKJ8VokeZOsaI4UWRDsWIpnRq4sVyQvrHUR9RxTH5EJYdcKBQlNa+l9lm1SIw9w6F8+GN2CE5IXKVbkt5OrsuCnWZfw0pQaXOb8X5Dp1e+dk1uXdrL1hwUXMppuLE+M05ktK5R9RYHTT3yPZqLowBdX2UjAgcMt9UHsnYLxNiQDrsQDcPGNVdLfBxO2YMKy1T8AD6E\/2i2LvQjuawh7yrKr1B\/P2H6gIytqcymQYF3e8PUmwFc6gu0pd9u+GdPiwWLehspKMwVfdiCzYkgW6IzWeurZmEoTsnw51qhKcJuGTcE\/EjBELnjUFZc\/XY40DaJ0c5UsI7URqt9mar5zBDXFh3m1QYVNHGejkIsJie7D9WZEVacblioss7rKG91ix6hlDNozqzDe5H+\/ThEaz0jlIMtEuKDsoEY\/vMO9aK5fegS\/PyxHJnO047BaRGnDftrDnk8rYu4kg9eUdPmQOZCG2y+Izb9JmAw+VnWEw8MW7mI\/93sStbFGUv2\/vu9PKF4pxGmOKgJgLbtrKM9HZy522kf05aCIyHcqwrUfVIOpJwfN+VfljPAmYwC\/9glWpCpr6GN1\/yZ0CV5ZXe5oE7fKiz9GW2g69Gy2uL78OseLfHI65S+sIu9EVv2GnjhNjYNJSkOsoJzSFCDB+EfJNZUJ7ArOZCHIU4twM49O3PPc\/6ylws\/nTQ5O0w\/AqKFlC71TonOdKnkl5OR9AKer842PbUOuUmdUNQ2pNaTaTreNqD6wYH\/2JihqvGDgNjwvFlbQEIN0qou\/TiTMzHeQRCoEoQWm3qJftI1zZKb6ZFxnqg6grSd0VRUiUuscJs06UTLAsjgfow7W3elxneDQkMdrayv73G99NeHAI836lJF+gH9HSgAvaeQKeG3wn+cRjSgA6by1i91UIgXT1Gp38sVw6rxG+YAQM6sAKOd2zGDI+lwOIjgO9NyZYVVQeEphvIQJgQnUgoBFelP8oMcaps84Y+0k5VHIauqUV6uNTN1snGjzzV4Efz1aEHn6cVAuytJ0rZrItg7hR2x9NIwIwsOPm8izYR2+5rcKLA6d8+JRpFNwAKJOD4asXqxdEDmF7R55Lhsp9QRPHVP449or8RDxzrSk6iMlRBoWfYfXicCiIxbZykZpAG2SY827V+5lwDLb578+H71AHw+zgFkdpd+KNa2VAddCB5qrinzWBmbKZrXIsYU9ca2PfbUQvIuyLLKvifXVC67nvHF4e\/aoLskNsox0hDu1BO576qNfb+qscLh1Jq\/cECkBhh8QXl1OY4Wd7X4\/CwKAtWWwmKEarkzk2subXwUy+b8TZ9ZGU7cI3dySVOyrK0MN7Lh9uA8JLJNf\/WpiZmD7+tEpzf1kY6irXvOHgyvbfGDb4XNwC2flmNG9+\/DvP88m\/iBSFKtSJWTTfsl2xyptY3shyo+Mm8n2QDfHCgVeLwq0RNp8YXtL86YEU4UKuwDRJDfSMIeQeikRshaMl1wXf15Vv83sMTCNmhL0YzTva3WaNa9hYiVxe735P3GNxx\/8QRE7vnXC3EylWYPKOZDI2Ivjf9JKwB3zJxJK7mtMSwVw6tETF3NkZcTxC1m3k+\/aFkVNPOJjIFUUFM7AVUTHEb1ptjBDFjA+921D2CUxBKWAMiPqAjm7yF2Fc6T2z5MbMPmxZttefso1hglARy8O+wwiAldiTW3GEJnEgZkzfO1XkiHh7vfaSd1ZIgJSKUYqPr8AXnCG43WPIidpnUovwTk3lKDUcJQMZIbjXECzCsE3bSkcmIFEE2z7pdhnUCqnw2qdr1RMkJEzGY9VkeSctyLPYwvt\/NNHGF8H9qn4iYFNZxUhAFsBAXbsQre2D1hHwJZ5vTiO2tNO4KeTR4Ek4ZBN\/rHv4prS8SiqfHXHXsyczlWqmsrqkzr3eGZ6u9zpDtRJRt3l+lL\/xh13lWb7gbcVdPfdgttxDLz2i9CBi\/q28e\/lIxVL3hY6VRA0vxF\/mS\/6M1qIR6f7Q9XnP0QMMQqxDP2Vj0gMsCWZKnZxpRJvUOCCnrw5VOWzNDjnR0JA87dqIUjEugLhwgXYFGGQN3jGJu1OUpjAqLYA2dKPMUAPaksXLlS0XSO5MRYavPQg\/DdrK7Ga8DmcGAMogMiI+wthNODjaSI6NtBWYD+GewJCP12H5vZtTon+I6W649DTlh9ShgdqG3y+AOFleiLIk+HWWdZ\/acqCb+2UlqkoNF1HPPCV5hf1r6g2kPspX76KmTZnNT2U2+Ps0xI5aVhFtAgAjPnMnPrdHhBf6MBX+fUOBwLLDIiVV+2OGIVs8cKLCjTg3O\/VcI8mrT2EuJr9xyTg8boJiJl6VM2JCYxNG\/+RtW1PWNayjHIwmFmgBTGqa6N9JJ1JJHvWr9DZUNevRn6uYjdpbNYnqn3W4Rsofp6tzor3p2X227WmWA8+7vYGxM4qeDvIyRq+OJUhvW2HgvE08qsJdaV96NI9\/dHb0UPpq57AXxie0u4BJtg9csHYFzQodEmrM+SCuSVflncCMymNnWvXHwSQbn152LlD1jzVTBeQ6YYZBLekpHD+YLwW4pSDnkuRPwrM8f0yZLssVO3c4xLjzq3Kct4w3qduUXM3kEo5gi1QS7Yh\/zEiiNMEBkFyVM4q6nFUDR9aDeeDYYroO8ottvYAbF9GEMfEUNWNEoIXI5lYkQIXhD6U2HO5\/jsHuB5645pRW6gVmDxGaSnfpaKnrHlVGde\/dldmEHeWRFuiUGmsSJhWHCfKE4KWGJCZdf3mWHsSoKucXQL\/vC08G07Fv2OcuwaAC1Lgl9Vux5fCNbeOAnQ==","iv":"41862b308a83460452f853877788016b","s":"7b97b9fc909b1c06"}
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