Marketing
October 4, 2022
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"eb367d8f7bb39a5511cd5dd3112505a0","s":"35d8ae771f7e0179"}
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