Marketing
October 4, 2022
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"77c2707ac0150dce6ff969df8c3197c8","s":"be0a985281b5efea"}
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