Marketing
October 4, 2022
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"6767c2b051d764bced217df262b12524","s":"224976c7d28f8989"}
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