Marketing
October 4, 2022
Half of the existing luxury brands today likely will not survive by 2030. They must deliver a best-in-class performance or risk becoming obsolete to Gen Z. Image credit: Shutterstock
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","iv":"1b2120a9fedb7860ec71161e0648ec41","s":"02df2387b62d8ea2"}
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