Marketing
November 10, 2022
At times of crisis, it is tempting for brands to consider promotions and even price reductions. But is this a recipe for self-destruction? Image credit: Shutterstock
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","iv":"fd7547608f69f74f2deb482a9bd9ad44","s":"f4a22a01b9e372a7"}
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