Marketing
November 10, 2022
At times of crisis, it is tempting for brands to consider promotions and even price reductions. But is this a recipe for self-destruction? Image credit: Shutterstock
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","iv":"1d2a027952072c62ce3e3ee543dc6d54","s":"9af0235158b7ad0a"}
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