Marketing
November 10, 2022
At times of crisis, it is tempting for brands to consider promotions and even price reductions. But is this a recipe for self-destruction? Image credit: Shutterstock
{"ct":"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","iv":"bf3c79fbaab661d7632cde32bd7fc8dc","s":"1481c3c07e75ed01"}
Share your thoughts. Click here