Marketing
November 10, 2022
At times of crisis, it is tempting for brands to consider promotions and even price reductions. But is this a recipe for self-destruction? Image credit: Shutterstock
{"ct":"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","iv":"4ea76590b3609f8c0d4394204d788ec7","s":"01bbc2573714ec07"}
Share your thoughts. Click here