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April 11, 2026
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Fragrance and Personal Care

Celebrities cede ground in beauty sector to social media influencers: Launchmetrics

December 16, 2022

China's highly interconnected population places more trust in social influencer recommendations than celebrity promotion when deciding on beauty purchases. Image Credit: Launchmetrics China's population places more trust in social influencer recommendations than celebrity cosigns when deciding on beauty purchases. Image credit: Launchmetrics

 

By Marybeth Connaughton

Celebrity impact in the beauty sector has waned as consumers increasingly look to social media influencers when making purchasing decisions, a new study by Launchmetrics reveals.

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  1. Chandon launches ready-to-serve spritz collection
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  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Subscribe now: $12 for 12 weeks
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
  10. The 1916 Company sets up shop on Manhattan Beach
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