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February 13, 2012
By Jonathan Treiber
Marketers have often referred to the mobile device as both highly personal and highly social. This is true, depending on context.
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","iv":"427fc911ac40abd1d8e00ccc12b475cc","s":"ce61025d39b7d134"}
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