Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
{"ct":"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","iv":"0b8cb6a65d51fcb1535057d27ff1cc3a","s":"2f979b17a9d093d7"}
Share your thoughts. Click here