Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
{"ct":"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","iv":"7e0c24e8dd76cdbdd9cff72a6d1128f3","s":"056d5f5b485f3912"}
Share your thoughts. Click here