Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
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","iv":"7c4141fb0d11b0ebb4fa1e91bb828f95","s":"415f29dd7ed59a88"}
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