Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
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","iv":"31c3fbe7b0298c0cd766c7cc43b0d399","s":"7bb2ca6bb82a931e"}
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