Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
{"ct":"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","iv":"687e7e04d9293a06d66f277844f5d1e9","s":"88fd35bd02e5c4a1"}
Share your thoughts. Click here