Marketing
January 10, 2023
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Image credit: Sofitel Moorea
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TxDHQRmsZBOhFgvOKO1VIi8ZQqzJcN1wpYT4kB1kQzojYsP2mbyfOTaUsoLk+GR\/XTP+QAq5+pLZbcKNRwe0xU6dpbMxVL5w3DVGMjcmpHrtJ2MEIKf9QKW7lfoxJyBDE1Jpq1mtapdCpK57dpoAjrOrHVEoRjlb4J\/a+s60m7\/mhUWagkVqsRH56w\/3\/WLYL2fMIfM0ZIJLDCShtBakv1g\/7vHkcthwKWwFXK78PdgUE1dSkT7G+vd8V2B50FNwbCER7UKITxDy40w62k2Oti10pI3zfw+n9G4XSg3gerk7DXZfXTAb0s0s0YQuvbGsVMQbs\/627XvQLLNLqsRI30M39xGz2OVc7r5voAvNeX1f+yA6XaPBa15Hr8Ei\/\/UFqhNE5xHTTHswyhZFroZycq9xH3yp0Yi70FZhUtz7WRD2QHIX0WnM2jWeFWTPvwclQcpGsfVOnXRDqpSUi9L3jHlMYo1UFP1h0QLyIxkdv+Xk7zJjft0yRcMkvDWi78KNs8Wqehlb+l0WWuwKLLOHCpcGXywyIvSVaBKk\/r3OCpW8Hk9LZqbeQOz7siXK8US3CtJnoZ51HqjzM4aIB07a3JFwUoeQLZgJirWLKnkB\/Xtho78ISxfXYiKimCXzSq\/Us3qWSlP\/uVNn6q3LLKISKEzZrTo0qrnqADAneN8uMFku4\/Ryk6KOEgTrqI+F3QfTswgdoSO3tMvey7EnGisRoG8xkJj6s30wBUQAjP0iqBw5lUEAhTS\/LAaKGauj6xVz2y4B6AFCp2LZoqGBNBQ4MyQAwDG5Unj83Io38b7oJKiaqU1hlbSBtLwOVdqCaIEM4nz5YFXcSutfX8D6YeG6QyDyrz+97UoXH6OWhnIOVok4qoiFY+o\/TbQrxKeXKo3855U\/vV6u+xsFdzV1P8aewWsYyUSCri8qzHwIhBVafxT\/JgOPRWT351r7\/Nb2K8gs7CPEqwfwPgzsIrNPyhT9srHsOs+72QhlxiqTMpnD1auqjv0d1bQVYY9cjw8eNfCst6ahxfaL7bRcPSDGlKczak34B\/i\/dJ4jI09x9FWU1DX4SVn7FP5iiSTz6zOhmoT7WPTsyhiZ8NsaKO5iBXQSjCMJ2FgsjQzBjtEVnTvziH\/f5Uexu6fWRqZkGM7d17URdlMO26b0X1\/9zAmLw0HXmTB7wqzai9PE4BZZPeFcn1NPflnTmS0nM7FpVm4emsuKicgOoSleU4bWFiEqNbe3DAvVWtQaoT4RxTNb7w1hmeJpkgOtDn5g\/gJPM4YKF7ehrxQP34QY7d6EiFaKnmR\/k21+6QhM2utDSJ8S70Wf2FqKEnxBqMtdQ3lgegHSHhYDC9iqvRrXIOBtP5tS24+9v6BKrBcRU7pXbsH1uDcAEJg5BjM+QFwa6vVZsxteCG2I48Fmrb1u\/\/e2yYggT50Qhf1D10THr6Il9yleN5d+YMMV5wd4gIhS\/+13iUmXmMtNNYqCsOMghJnJ8F3dV5pL+JYBNQrL+ZpTtoenfQ0T0BUZ5EwDVo9KgqXFXbApPvaF0YyMW0U0oPKzbxlEA1pmhx7G\/p2pGLyrQjfxRtMi0W\/i2ZEpaHAfaPm1C8zG546hRHOYaJqor92EJ+YJFFidp5jW1ibz4RhERiw1YhYpJWif5J7UK+936Q8U9GgMtbEUtPC6npEO8fz8h7Mty28rCETP7UJLgZ3yGIR6xHz7ruzBnO8O+v43xQoz\/SrxB6ntsXbPDYlQkOfrvL82STcgn+J7dZsksS5dpTRZ1Y4LAnoTV5wC7aQbQRMIBBN1CnkFauJc1\/Yp4LixSJb33KptTwZE7I1c\/1SBodTRPQb+3TizdG4mAe8WP+VbM0A0C3uFwfcPv7U20t9BzHU+L8XhZp5crUtDJlmxjp52TBS2U86JLqsJfm48WnxN\/ks70btatgvwg\/95SJA4V1wXcIAaHIKBxPk05Zjo5ttOBFmngWjIFuAF2I8MbyHFHdzyOQM1rvX9qr0qmiV2IChLpHyPAlAb2AcGnV9AqjhzeaMguNFlwnvGFkUe9TYatAwUmv1eBNliVL9UV4Oak5P1uk\/NwESm5gJpPOImLkiS33Z2WwVOe0TpMN0yfr33m2Sky8pt4EUU57O4nEA4QTM6pEcvgQygThfJayKmTpd6PIyNy8Z\/Nu8OC+KmL\/+8khzGj1ytJS92ObD\/8L8NhduajbEWX8766gTR9QFojAs4gpCqfhzIEOLblVr1qneKCMf96xW0b91SDm7vC14bMFf3nLHtVlkGJLWHtSWUtwrKidjW3NolwG4bE473xdPoheX9eQnbRgDwAPZFOHch62IWdSloUwTQAfdnGa2tbOSlPCqbAF3lDmARwSxEZf9xMJn6HYgAN8hCSdLDxwJPddIrlp6DRCyjGK7bbGecJtMRjQbadDBd168zjY0o6TpgibTwDOu9HT+Zu+Ihx0nzEeG1JVdpndQa9EuO0wm4OLg+Z53lF2+i\/0FIEzpZGC260ueu6sCUDfsmb7sN9KtbEri5mpvwnComeZdrpJcbjTSn9KI\/4eeUjHtfzDNn4Z2Y7Q\/GvygbRsQ0jrtx\/K+jRTRGngclzPRqfmBxweTIGzPu6zPHeb7z074xrQPfxatkEyIfEoJIG5DEBnomSu9Q0dEFlaF3T2kJlmvoSo\/xwU1QL05n+QvdvJ8De\/i3R1dKLa3\/o3GEF19oTugdEEs6U0yJ47puzxLudVUHX8aKr40ywxvA4szJAZGhPnXnj30fgZHOI3Kf7AXPuvntez0W0cwFyjhPjmdyjtcFd2vQ8iJ\/F\/1g8eIDp\/G1VCOustAyPD8JQV40DBeFeqguDVQkQzdkHRklB7tISpuNEoCZpNiXeDcklyMPmnhrDmllYtfCfRHwfBRh+l+IH9kyMGZcXDQZuQ+ydp7CbfyNnbKkQGwebNslYzvfJA8fwSPFTY2cPYn\/u3A+FRFbeVanuDHGTTP684mSShjkeS8dwK\/sSUzSao4T0V54c1W9+u4J\/3rtWJZ+b1S3qPBMys8cBC8TgZOp7+N\/8bRke3g7bMsejdhNtylmY9I8Fn90B0ypiNQTV8I7HqvxstnYfSK2fC6C+AD5BVwHsCCUOTqNeZqEAm92Cx4wO7D20pYLsRzwGToqhTMbl3KIO0fCH7NkvgtP8Y2Md7CDg5EdssXPiPQejX2XkYuW5nKremcZY6Wfzkt1dtEHQnfwY+Zav3ePc3ZSZ4QfuQ3UqCmqRZ6iBxYJUjJ4Xd0d64jmJMQmhB3nOjHtL\/To2TOzRUy4YsHf+5ubahNtPJMcJTOS29qjKWzJOKu6n4RBxYiqiJtaQB4BycCvOAnyVSf8qmgbN00vZA1B4NHbLGxyxo7yvvId36EnuAwVnpMvCa0xIDzNHXZx\/HETstx2k3xIALnEnhVXLsMPRtaHaUecTyUDI8+CAjLk2nssl5WZOGXAf6HWVmzQ7hoXzL0SJ5rnO8FMKNeClItlpDHukoGBOYYrgrZ5jAeQS1O+pGEp4up3Mw2R9J2s3WiRv5ogAbFLrxn4S1zEEsBbjPH6FGs66sfXT7Fa+iSbzSaNbniN8pE9+vEi7YU70UVXUoE6vWNdij5Do4l34k4K5qJWVcf63lwzvAIlrvIm5RdFue8Uvhn5RMFQWogpAoL2pqKwS9H5cjYHTIEPzuhbrZUnQB+nhunJngtMR9gT9Kvc5KoPKfL596B39iFN9j85L6walBP4fkRz2bHy13uwAIlFXYUFvtaHQUNQKEv1hEQO8kLm\/\/jdMNvPJcsKVh8KWbvUPGWMww7Qvi1\/Xe7YSXo68ida3PDH7qObazlC9a9cTIjofTY+jakxjGL4hLAz82ObH70cWTMyJ5AOd3\/VK6sM+1zGba9m0Kunw9eadRIQgbis4qbvYxh1PDyX\/Ny4F88\/XrgJbl04qVh2sWNUVjTQdcLIGkbxdrC1LqhVDWoPesktX0O6KR3ydttSZFuUPKHbxT2iy9rwfo4YCKB15z5Y6yrRynfqSnnnausFfTCO2wh0leZQsq3ICnjSNYamZFTH9gWHwRKyrzPKZ+zjSg93Hpwo9oFFy0C82Bl9yb5fOpSR3vcZcQzXP\/ypCQnNe7RbC9BnUilJLjPT48wgeaFByJKGUnjfePc39yR8iLJJrj32ZOmQyXitez8jqwBQ1f40fovhHmRxnkpEsqfxDTxy0i\/jwWbQ6\/dhEfgawWD698YMdW2d3dsV30JlbAnNwXW8MPKqqfL+OlmYtHE4cKumLn3eeWYPZ7Tq1Z40YZW61xaY2JFlSX61fd1srdWYx6doxmkVyT4A3C9j8OzS\/x+JHfYhisIyWXBf9IwOqp\/dlOeJ8U+uL0n6lrgXlZRxAs8gezCa31YKXwEXulIPtIKGeyB0MzhCHMGpsfAyZUEoqknHsa5XfgDCOcbhdPsswPUYVnqh6qpdx9c0jQsHlrKMW4qckVrvYp2+VIfI5DUg23Bl3SOZ2ndi4fn4K7ELJL8\/Iyh3CzUloSIMJDjQo6FjtgovirdVIN6vCmoy8DGqPNTNzhFWwkts1mSzHvv1sqKn+2kUqvJ7l7DlmDxZINQqDLd+bIPZXZck+Q6HlPzD9YF7ynfcSXP1UvAT5r\/4xWaVnqjyIk5EiOI+e\/momPlZHAkdbruLRB4S\/X64JVKERvcAF1AqgwSSUQkyg4ZI7mobqsb\/VX8PrO1yQm6NMBNtelexnwK\/xhpS0\/gjtWKKUB4Sk6t4jsjN\/eofRuLHyy4bnmA5M3llFkEDfUFGZv\/MCrRdLoEncy3zrHIUCpvrcvjFWiemNiuyhdHdo\/OCnCYJgeMFolAqQ0EjGI5UWJslh4yy6NbwUZ2IJE6VXUSJRAgyvQGvpng==","iv":"5f089805e22797a86fb33d1fc8b6eb4e","s":"7f98f716946722a7"}
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