Marketing
January 24, 2023
The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock
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OD8LvYscmTUmFFh2skYmZcIWKESS\/848zGI3gN+8jPWYdWxfcc8LMQssbmKew2\/g\/Hr\/mCzFzJ4Tx5nyEJw\/uMXe6isIOyVQ0MQlmc8dgAgaFLOasoYyBRjj\/3Onx\/C9RpdPrcUQCLyBby9f6T1dNfiLmZ6W\/b0Eo8CPl99vcMMg7D+BymYMu3O\/tjP3FSlg3HYCagyYry5cas6rir3Wau\/3MC45PXCfLXgIIgrQFOKXU9WC\/eVpDmRx60shwiPpFP0lQfdkibYaOLdoF5WdioKtD0c8154+D+14JxsUhmR8\/u5xltyy4fhlHhs0AbuJQkzipObmXXkhTll\/3UVwtmN03jsOYdqcCR7QXETUD8V2VKjApNrsQbsOLoOJWupRG9Qy83G60BcOKGIv0mRGaksK3gGXGnNHAOGpuc8VZB4sbedg4pBRmamJqnZ6WqECoz2faoZKloGP1UQdslWmZAR4ejMjL8Yyo48BBkMX4qR+7JfStzFMnfCuIMHxNK9P5xprKNJhye9XKj6zDt4ZsJXGzbCwsQO4L17gJrucgVNgg3oZJpKlwAdUyXUT2CGg4E+IVXGjovgmFRyy3w\/PwPNYjMpcJbz5jPYuybDOkdK9NVxyBJEpuiywBl8g9pyfhBQWgBioIENQN4+BGnehcG\/Qg0GrritiuaX4V5Gu41ri9EfKRpcRkD\/DASKzzEmiNsuY0GL5PGfnNIKdrXb+0q\/7l+9UUxmnP6FTOft4vIPAIJhlX7SDLZeCCwHULIIjcfSolGLMBrgMPkIXLKSWhRtY9KAhrvXR3T4TlmXVDFV1RUl4jvST0kDoUSLGb2TUx\/+WUetUYc5Ud1DE6L1CQTPbmB22tfUralePSCjuyWdSIjRZitD+41cV4xlEpv7qYQe7x61lkARXYCh7bh60NEmwXIxQ5tTLmYZiNmH1MvDHDEJvGyRtfnmRyuf1R6RksN25FRCqSwpPvtYS3qAIM\/dEH9OwHdlXdOTGLXC\/nYx+EUAw4HhqUUgbS7VLcBBotW+96p\/TG9ULxrPDMfZLaKVDOX2KtxOwYTxtgDG+KkNbus0lH7BR2QmycOgn79XcyT6ThuiA3pJ6J0SCD7b0JxVbWMAIPILNFEuCqdmDP0yqbpPe5ogHonKCXr7V27MJBv3Rwubb+OeX1iMvS33gnQNdJeQ4Prpuk+qtzyI0CWwLWthAOf8l5I\/NKVb5kFyCOrIkLHYZ6XEswgRV69vHxiRv8bJToho2JM9qJ5g3r5dwPFMbTylir5AKhsNLSFPlnoe3S3QqMLWt8zBxXvf44Y\/DG3Y\/ruulqmp1i5uGee3Nfd0lI9DMJ8MrSFBTs6osfgqfxoHYXA\/qE6hXm1FYI77O8wCFPapYthj8XTmW8VYZJ9OOATdlTORhHZZXOAuc8dbbLcncbZICmaNpHVKVgxYim1L9QA+9mmGhVJBcilIqzYIZ00nCxmt7aQoTpGJHFZUcXb+HAbcALjNuTbhmK5GLVWCcT5hYaxC4XAjSA\/huNki+lruPGw3+t7VXQaz2zR\/z3ay4Hdi\/KHL+hIviLJU6riJPxiHXG\/qwxiueH6tTrQXCM85GwQ7M+SwW15seNRm9Yzo0RnB3JY4526\/0wuvR\/iF7\/A\/af05DWGq1+ssPDqRMiX12vffVJYVmw30HWHuMYG7B5n2gwCa184j+BcrWnMv4cg3R9fMIdRmG72zzmhpE80NvTl4sIx6Cw5Fjxbk8NmM9TqWAXaMwAsqPwE1tr74KZorZLXiqW1W4fNttCRT6QySkzn3FtQ42O4aDRFbQ43HEEP3\/NFunC7TykkgsPAA7Ft2mjbKq5w0gYIk5\/H18Wzzjn7\/eBeqKDQjCZHMJvnFKQG9vo\/wt\/ntVgdB\/KSqLbnAcJoNWPkKjdpn0NmC09VNZGD\/veRRWLeEGLMKlTx7I7ErsQlEnpBgNwjHnNDQ6\/1aYzechO\/3bvgprsJy49B21FQyvmOt6psRl4HAJtUEb0v6v79rMa7e2piocEc\/Hph7IPLsSeT9iDh0vpqywjLFalFeavWXBXGY6KMAbcrznvwWBrzc5h4\/Q==","iv":"6aa4559472a84deef20c8c65a01070e4","s":"4a13cbe68e947299"}
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