Marketing
January 24, 2023
The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock
{"ct":"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","iv":"f34a9bc64e6b0dbad7b70e257b692da8","s":"06920e9f48cdfd21"}
Share your thoughts. Click here