Marketing
January 24, 2023
The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock
{"ct":"pSYFHVE\/10cpotuJP9bC25YT9D3EgcP2qpP6Vz\/\/MRw45NUwKTln\/rJ4QtMVp+V4gv3LR5Qb3nMszzMA6MVQrUmm4wtzprgA+iMtvBtStXNhnuVttYYFj7C7LpmOnZ8LNt6OgjoDqDvjiVCVl9NIjwuwHmBKuJ+RSfrmaZPSpgBJ1S2NsynKXhdphk7axCFXDf9v0XSkbg0kIXg\/RkAEjgLscB+S9Zyyusht7fMQR+nMvFvyyxakcsvTWr4NwV3+y1\/n3dP6b7VQjczGmWpT9MIKM2m+T0EWJ0rljjOaztOH3ICxT50DjNyVjsTiY4s1CVxZdUw1Q4dUyIw+4U9HxSfxKG8imTbidpsKPWmteADSpYIT13SZZDF0IxWy3kI7XxBtM7LEdMBarwuc+ymTyNz5ZAfXqbr4OH3xyhI3ZhL6OPQ90ZpOcO0znsZxxnAg58i1jo5AVQNaN\/ib6OHQg\/Lky0oXVmuj5FpPUrW5sQZSyc64iJcTMmU8xy23+fHtJNbtwNVj2NvnT4Dnx+ZW3YP1quxRXMI5uL85eWZK4m3bMZTR9UJZmZ2\/YZhsZcqsg2hEe7Ss4EmsXHZOY+ZMZGlij42OjfnzUf+yo6KjqifdWczVUKwYeN7+EZkPZvQX6vsDHIrNCtDvBoSb5BeUFsYh\/AIaR4OR7FdEilzG5iPFW4+VpQSk9FFi8FYiwCmhuK9wiVZ7BGTrQ1owZg5dDrAgduQZPJ09aO0sYTEIm0E6ZUevkNcOBpJr9uLIOMDBDy8T7xSlAc3yZTylaz48zpS5rV6GjsRMqpnxbgMoTrEDyL+2o+\/\/X8jUMOBzH9\/JmqRachTxWwRSngSP+LCu\/V6+31R0KJYZWXFUzhNS8WDIa+ViRhKiYrl+kV5a7BPdI1DjBLFU6MqdbcfIZuNZ9HVCbxJ\/9pofzBiYQAo9pamys4X36Z5DyRUa9oVwiAt\/8VjAffli6R1lGLtDDQhy0vGUpfKLvbuFLr8n7zV\/+smg+KT8iBDcoRnduRtwz4Y75vxJffmljLKxMC5QGWDEUVw3CIRnj4GqbEqnjKp+y3YI4rdUQSzBu22uHpV3DtICBaminwRuBltaUjbpnnbjFPcgy17Xh8VGSvExxBrNsX1fiO6TdxI7gGDY49VkpX+bscrtSl3hBeV7+zo1cA51wYcRiEgfJ0OQY4nN+LNwc\/OcceB4E9JxQgBoBxGsloP1vYQEO9rIor7okJ8FH5v4a06UUXHxSft0rTLigyi+vaFAvNIkSFJeyy0ihBLtSIZS4Rnuos7C\/cF46JCFqktKJfif5iIClJbHOWfA4fD+drt6jw5KD\/2NyJbkkJgs5cWV3Kxw5pIHUJirApoO427DlvP\/VBoT2sxjcSYEE2s73uOkREq9TJpZZfBuoIAlguD0L187aUny3awzJlx3Z\/5mGC4jzTy8rfCcjzG+iBxFVNCYeWbYhkxZ4LmZUhw5ddiaDNCL5wpB5qjoKnnxgpOqxDkANZLcRsybccMsW\/29c96bbimnMySYYz07ZE+cCpZQK1GCo7MW5iBY9ce\/h1AfuubdxnafVF6knumytb1P9kCh5BrYJv4ZmPquJrzrbThWh95E7awsExvFAlF0NgvVqlpZSkeOGLoAPVFWrigcUhWk5sJvHNBOE2Lvh6KiHD9Ibop2Mx+DGjh87sEeBqMTULYFV0Brytx3YIi9t537teS+qp9CxoPZjFkPuu7jBpyUNRr0ofhUskcTdMnGh0LR0h4Iz8zjUdHZ3TCuXeSYPfAyrDW49N0NtZOqyXmly\/cSmBU\/qFssC\/kMw5IdsM+nJCSn2IdFUSndOUWa2P0rhvvDHvwMwG6cM1k0U5Nck7GYpg\/UtmZzlLaFS3yM2jtWlWNifShQR\/CFugGfSuLOaisS1LpgamuSgOFlkEoFUVwZvll3G0eTeZVOeSkMFZhWMZ0HEGM2DWp\/tKSSXBS7BjC25EWVv6\/juvfNJvf7CYf4xfwQWxH9f92b+XdtlvQMH4d2rUcdX2SMu5DXZBL0\/QfhtGCF8ICdE2Cg2huJG3olBj5Iml2nIk7kLAVm1Zm\/U5d2A6NYoNDrcpQH3\/U6oXrGo1WYnoECj2Of0Hl0qO21TXeAHEpcLcGvHKCI\/Y0kumk0O0aRoLJlkJ5LxMLQTNN+oYXVw+PeuygVg9swq5++jm0Ij03bkeKwYP8YkLOjCywP+SOLNeEeQBmK7ASX1W\/xXIq8GRuywwLwGZ+\/sVEkeC2JPbjqJPN2OvoNpOmhuH2y+\/RqpyZqZ7OQAPpwj\/x8Va4jp6+QNhe0KZXS7sJE\/0wKmk5ipQ9TxMS9hm6RRK8roThejtuzlZcAF6e4o6RkBMDLzr2WedEtEkO7qp3vGUaSRb+JThA1xfxByMVz33rBDPaF9FW5YzCZdlJClorDwYxKj0T48Vzszh+jXCY75inRJKk9S78oAaVQdvZ1DlvF8Mjrsix5Y3r0Ca8s\/+8EsJhLfT\/t+2\/7uRvXU3Z0qHuwwh8BBFm+mUHJrkkGjuIw\/Ozsmtow6NTdG59R2JXUwI\/r2pdJ5EGnvCzyQ3td7g+QMKRsaxOmk4PEv2hSbC5oiwr\/8L5hWZ08+coTPr+sBOvoQ8\/qX78TbInNxp8EPvtTUQZx09xDN2AMRvo9Gi+U+HqNrV\/T0UehD+Z\/eoHzcGX7p20VrJDpnzanwcU3fRsCMFYDxrZFEbagzDgfDl\/9Z\/y4qO48v17Tyl+R6Jf3NvBfwygkLYu9A6dJd8c+oex8yob8bQfQXWu+GhWInUSCvL7bpIYoEp8+1Ma8CzioyRBhkAEqyY3AFiEtWeu+4H\/NYq7EmIzscE9Aj6zszNh+C7GluPP3N8CiLhmV3bSgafxg3xrksyB9T1DD4hp1GkmrFka2qTsKHm34lHAAfpxtn+VnF4EcejH3SrpmI9BMikOVkJrZnjeQqV5ATb7\/oXkf7M2gn\/ehOZUrgZFR\/j3TXCklZzWeflpN\/tCBfyIeI4SIYCDG+GpOC\/XKQwc2Xij63LQOcYbkwCSG5cGcVUZrkBN5212nvpUfjQbrLlpo\/LmW3013x2i4ibT5RR9IxDvkKZtKDeYRwwisYjVaZDrcc5A9VXkMgmfqY\/7l8J\/oRDU\/nBu9RlkZMK7EIhOc\/xcg77VdwZnbIot+T6\/PYmrjiqRKeZcjXxjEwwBxWnKwWcP2TbcNRYI+n8etzYFhfm6DvUVzbaO0X9Hgjsu12q8qVD0\/\/hIXpFNuvOEYrn2xFsxxOtslLdTKrDppa6E7bHypWT2M7ruGgOdkueGrEE2EBfBD9BOfNiOT3tjFoxebAx8ZlhvxmznGz+dI3zQiAEfDert9lwc9FhwscIK731iBRFTRe1X9caWcj\/WSXgSMfQf+TT8\/eXlAbJWWL4GTLZjwBwR+YoJmvNXKaFeuVLeFOzwEwanwth8fT74\/U23X2kw4LyT9TXRdLL1GAkugt+fEZGwqoWbCcbpFTnsukZF7sdJ2ImjAESiadxjxBwT83QAHD58ycc+HsBJpx2wEgcb9UarKRIzRR\/xIpNfMt4hOpG3pav1QRombiD+M5C3DUtCXwYsIjWjyg2j0rAl+xjALuNw3+FWHmp94buNo5RPbvINTiQHYuZzXDqsbfO9JaVMKKEgtD7Pw3QsKNm9Lc7YPdFhYQ1QmVUjVtrgvEFCZO3J380\/qtk2EZNnkNlGzQKFSMtTiRp3USCJSvMs75Xq5YK7TWlYJRVwroCr47QUpcw2lnT9jdoy0YiYGp2vTMNf53Z7qt8dX5NfLLdwVyzvynf0BpAA2HRIr9fxRthJPM9k\/SO3+0PlGzJvKrchM7w65rXqF3sS\/Og7ZrRs87XPRCcdRmv1kRbDaFW59gGh5Aspb6iaJpPPaDzv80NCou7l0IC9WjmOxSfSp5OMXb5CrtZPQ0OZATPTIeMHFumS+ZRHSzRhRhzMvM8\/bZ84T29aFStdqCNcfTI9UnJneH3YbA8uTLM3uz7+EBmE+tiedIFwvtcf+HDK14GvfTD3w0gBMEeEGHFIHGkNmKP93ZDMMM7EDGgRIUhyi1VccWTD7n0OsIiFYzz7G0oSY+ZkQbAduzjK1vZHfcrjCKmT8GVvICZT6YFr8kDaQLnYWWneRwuBTX+kbbW7g9yH7GtGfkq3yQ+0ABZSn4ef0qZwaNEG0B\/rMRxSfTM5LoJ8D7HJdXFfBa2Dg7BxvOPCUbVejLWLDzW9xedpwb87lb+gy9D6pyWaOJib5WPNt6FFIqOGj4MBRl8IEeYAHMowQEDYLqYUJNlBt2kFHRVmpi8rTiQgjrbSv\/fOQ51ixJDt\/4LBfzjHa0ojVkRm9TLmlsmKAQRM65WWKznsUBTM2Od3W85WD2u3xWJh0VnPOr8Ygh4lTl23bU5+jXZgALLl0FrAcwawmNGidcVUl6JqZeYhqeXUAoSuDnbbQGf6qSyPmlrLZjWtRR8Bfi99J0XtLhTAn5093mUykgfVBDfpcjSPGZePR6qsHnczdfgkYvN+uwCcesXKjypHiqYHjtlp0GQT\/46dRMNCk5SDDtpDye1kYB5nUtFo28VOTru1vnD7qSYxe4kAFoWSyFCMWOlJ8pIrYgNk0xfzwfn15rAXv\/YIVr1Xe+JVuVreHypT4nqEwk\/jV7VndQaqcbpVc\/skrqjrLcGcnHnHh7cYd5rSbTYDe6HYpPE+cnxhtfFtCOKVc7J3GlCp1GoQqCMou+vdhDZ+WgLv7LxW0v\/aZjV5tlyH15ecNR\/XCH0H7Y+c1YR5pubi8LrdGPnA77jydwG9Yek9j8+z7dSxbpZie73QBnwf1MwjHZo35hdsXNdU2pF\/t56GiSKHlotoJvBCZ+MyE3\/Ms7W8on5iw3hoy2CNavIFL\/G\/0X7j+e0uhPEv1j5lZtdWwT1hgB9upR6adL1B9GK1dWmhzS8ys+PFNKIwQrub4ePVanysUUEWWtH4EVoU+FP3RzOOpEVJwpe41fI8J6sHl7lwkeckWcjZg2Kq8PopvLSxFQAPzMU0oPFMnAA0q35yS1UB4iNJmPTXC5+3DY2q4\/42IZtZIGLTqUbgMjg\/d6mu7+fn042k9MwH\/\/hHJKB1JGt0LkeyK6+MB9E3V0RtGl4ltcnNiI5RNQo2ZG6lX9pJst66VUmG3aKKKYgLVnge4493EkULLPR3HrgdGc2hLTCXvRe63FmJUf28OLoRrnsmT179FtqT7js+pO20IsQGWQolOwaVUSmSGyc5sU9NPSLgGh3nmY9d2dY0lnYEYzRV5lUCwGemI6Ex1X5mItSRvaE+SyMozo34YEB3dU4kjEyddD4xgr9EQlFSUpzQNGq2p7uEUql9AAIp0yJjZZq8EVwY\/\/QrKVDO482Nhb4MTIpLXOTUotJEIzwZqSOIx5eGUmzu5tGxQbl+BdgHZ9sQ8QpHZw7QExC+3IiCrxc2v8M4fd1ydbf4678Xm1n8OMydwcoHxbjzfG\/dCaSED1A8FosHSllXPFBUeCcojy8aw4Q1ugBsghRb3TvKLSDLuu\/DhD4+j1Ey27+8Ts3IqvDs74E7JZD3R0L7LrRVmkErgM5WOnp\/yaqDDm0ZkdHr6rfbcS7yWmZyn65\/Y00pmrI1Hb53QiYQsR2UQlGgEhsZJEqY\/B9j\/VunFUKPate7jfpMZCuHilDyQ\/V3PQO1k+jk0c10ikcXwEAWHci2CBEa9Qu1H+ugejFcWXuAYQdRjSz3jYetV\/Bmq1\/+cNFCTUqCVEmOx7D2lDbBvnnH6fpCfDH578YFFpfU0YhARfRMj68eat4wwzfQnpfpQWbVdfx6LUXv\/RCHyPB3Ax3xBsbpclYuDIFrHWol86f9oLOTSBv\/f0wKub2zhR1qD10YPtU+laiT5GvJvCTxFa9aJjcjNmdfBLd0ppVr0w8JRXLKqhcXsEPsTcHDCCMqIlnDP8QX50JCg1tuZxu7d1a2z0EbAv3PgViOiSYJKxpFylTwCwmUedX71su3wKKU6\/lGBD3pw8STyXCxj1trn1WN5rutGUPju3abzjD\/ZrDemkP9auAeqkHTKx2DZvvgxx5Yyd\/QRZ3zQFMdjA2d06UMWQtOXk2aLQ97bZRsyd2IhO3xjP0clF1fslDOMqppWwOMxvhJ7tWceUSyNxZRvcVySNgRPPA8SaRfJX2xw5N2Zfwzu+x7\/Lqnsdg8MJa4V9ycRuIhSLW9TT20LU54cWo4WPemp9GsyTeLjCOQjej5OjfiRyHxwBt8z55Y4oDV3xAZy2sb4NB28O1a3b90vibRNQ97CnIz7AQuXWjAO6p7pjUiwzyLQMaby4ncfMUpbyRWTNYbPc+N1QWGm2VlI2YdKqqr\/iuMr987P8dVepTZi1JnFUmsNBiZoC7X0OWLck13R2SCZ1LTbgGzzooKHJrqbZ+686+NC3MR99AA431wG8oWJY9CQoWRIbDwD5qS3dEYz5PTbbm6koiX3NoerbKqgLG2GFaRCyf1LB3muvzun7s1HRpSlRXN7Uc8USsS7tNAdyBJb99CvLrD4EYUbmpxwiEcyhWmEqYqm9AkmrIqDYLwmaBRFk0BSlsceylG\/4ZLEOIHIp2zS2CCjVDNwqDnACT2wfDNiHlW\/eXD6PA7toZbjQz\/Si5Eb8dN171xkfLmalHhZrkAXjOfJYnBjicltIbt77qNUKz1Wdn\/3RABMURuVldpLKGolnqEOcC7PsWTZIOO4649imdDarjG66s0jCbCIQO2\/4RyvC0Y5Gj6lbyqvF7z93N23T6+LWzTij\/BXuTsgAolwMXo7WATfdATLCyEhUB0x+bShmmQoxdWM\/2RpafgNoNO1bcvCGIjSy3Io5k33zY+K93bfei5RkbOtAjQpqfTtC\/8CxtiVM+dpBcrYJidgJUvC\/fKVB\/Uk\/G3cUumYoU8fWDboqDncEB5yPx6yna3tNDKyElgwwDEao43wU8KcHliNkOershdK1t7cTcfeJ1Lsufj7IdgO44MO2Wo+U+M60PF1lPdfCKMZPLfirzjGP0tbtwqM98+3Gaz96g==","iv":"8a21b2a2983da2417dd60cb839bf59c7","s":"755c170f946ad2b4"}
Share your thoughts. Click here