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April 7, 2026
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Fragrance and personal care

Armani Beauty vies for value-based beauty with ‘Gen A.’ initiative

February 15, 2023

Carrying a combined social following of over 75 million, the heritage brand brings a group of Gen Z celebrities together, forming a co-ed ambassador collective in an apparent attempt to contend with modern makeup lines. Image credit: Armani Beauty Armani's new “Gen A.” ambassador group carries a combined Instagram following of over 75 million. Image credit: Armani Beauty

 

By Amirah Keaton

Italy’s Armani Beauty is embarking on a purpose-driven journey with a celebrity ambassador collective, part of the brand’s new “Gen. A” initiative.

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  1. Global secondhand market to hit $393B by 2030: ThredUp
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  3. Sustainability’s next act: From ethics to economics
  4. Alexander McQueen takes Manta handbag underwater
  5. Sustainability, social causes core to Gen Z appeal: The Future Laboratory
  6. NetJets developing exclusive-use terminal in Augusta, Georgia
  7. Louis Vuitton highlights personal stories in Speedy P9 campaign
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  10. Don Julio premieres ‘Made to Be Raised’ ahead of 2026 World Cup
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