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Fragrance and personal care

Armani Beauty vies for value-based beauty with ‘Gen A.’ initiative

February 15, 2023

Carrying a combined social following of over 75 million, the heritage brand brings a group of Gen Z celebrities together, forming a co-ed ambassador collective in an apparent attempt to contend with modern makeup lines. Image credit: Armani Beauty Armani's new “Gen A.” ambassador group carries a combined Instagram following of over 75 million. Image credit: Armani Beauty

 

By Amirah Keaton

Italy’s Armani Beauty is embarking on a purpose-driven journey with a celebrity ambassador collective, part of the brand’s new “Gen. A” initiative.

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  1. Hyatt names global lead for luxury brands
  2. Pietro Beccari to lead LVMH Fashion Group
  3. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  4. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  5. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  6. Breguet debuts ‘Expérimentale 1’
  7. Bon Appétit delivers inaugural Art & Design issue
  8. Chanel confirms actors Ayo Edebiri, Nicole Kidman as ambassadors
  9. Luxury Unfiltered: Visuals versus emotions, and the mistake most luxury brands make
  10. Armani Beauty appoints actor Keith Powers as global fragrance ambassador
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