Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Mercedes-Benz imagines gender-neutral future in new campaign

March 10, 2023

Reema Juffali, the first female racing driver from Saudi Arabia, is the focal point of the campaign's main film. Image credit: Mercedes-Benz AG Reema Juffali, the first female racing driver from Saudi Arabia, is the focal point of the campaign's main film. Image credit: Mercedes-Benz AG

 

German automaker Mercedes-Benz wants to take women in the workplace for granted — that is to say, the brand asserts that women in traditionally male-dominated industries should no longer be an exceptional circumstance.

To read the entire article, please subscribe or