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Automotive

Mercedes-Benz imagines gender-neutral future in new campaign

March 10, 2023

Reema Juffali, the first female racing driver from Saudi Arabia, is the focal point of the campaign's main film. Image credit: Mercedes-Benz AG Reema Juffali, the first female racing driver from Saudi Arabia, is the focal point of the campaign's main film. Image credit: Mercedes-Benz AG

 

By Luxury Daily News Service

German automaker Mercedes-Benz wants to take women in the workplace for granted — that is to say, the brand asserts that women in traditionally male-dominated industries should no longer be an exceptional circumstance.

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  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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