Mobile
March 1, 2012
By Rachel Lamb
In an effort to push its Enform mobile application and the GS 2013 vehicles, Toyota Corp.’s Lexus used Leap Day to exclusively advertise on music service Pandora’s mobile and Internet channels.
{"ct":"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","iv":"465cb71f612733f675d2ad094a1e534d","s":"a762901979654b0d"}
Share your thoughts. Click here