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April 30, 2026
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Fragrance and personal care

TikTok creators key to luxury beauty’s current boom: Launchmetrics

March 22, 2023

The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics

 

By Emily Iris Degn

TikTok influencers have more sway than ever before, as consumers increasingly prefer seeing their recommendations over those of celebrities.

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  1. Burberry crowns student winner of Reimagining Materials competition
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  3. Balenciaga deploys new art series
  4. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  5. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  6. What do China’s 1B+ short video app users mean for luxury and ecommerce?
  7. The RealReal combats AI fakes in ‘I Am Real’
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  9. FCC broadband privacy proposal draws dissent from marketing trade groups
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