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Feb. 26, 2026
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Fragrance and personal care

TikTok creators key to luxury beauty’s current boom: Launchmetrics

March 22, 2023

The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics

 

By Emily Iris Degn

TikTok influencers have more sway than ever before, as consumers increasingly prefer seeing their recommendations over those of celebrities.

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  1. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
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  3. Belmond partners with fashion designer Thebe Magugu
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  5. Rolls-Royce drops in at Oberoi Concours d’Elegance
  6. IHG introduces Regent Spa concept
  7. Julien's Auctions to sell archival looks from actress Gwyneth Paltrow
  8. Capri Holdings fills CFO, COO role
  9. ‘Sculpting the Soul’ unites Lamborghini Fenomeno with contemporary design culture
  10. Bulgari signs pop star Dua Lipa as global brand ambassador
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