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Food and beverage

Bottoms up: How China’s pleasure-seeking consumers are falling for luxury whisky

March 29, 2023

As whisky booms in popularity in China, there is a huge opportunity for premium whisky brands to engage with new, younger consumers. Image credit: Johnnie Walker As whisky booms in popularity in China, there is a huge opportunity for premium whisky brands to engage with new, younger consumers. Image credit: Johnnie Walker

 

By Zihao Liu

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Chopard, Boss, Lancôme front AR experience from Snapchat
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. New film from Moncler marks return to Winter Olympics
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