Marketing
April 24, 2023
Chinese shoppers are slated to help luxury sales rebound. But for luxury players such as LVMH and Mytheresa, connecting with those valuable consumers also means investing in local talent. Image credit: Mytheresa
{"ct":"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","iv":"d77a6f2a0754207a41e8ad11fa5de982","s":"d3215e3292e92f17"}
Share your thoughts. Click here