Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
The luxury brand is just one of several companies that took part in the image recognition-enabled ads that are included in this month’s issue. Mobile social media technology company, Pongr partnered with W Magazine to make the ads interactive for the publication’s readers.
“We want to give our advertisers the opportunity to extend their print presence with an new medium – mobile, a program that creates a new immediate next engagement,” said Elissa Lumley, spokeswoman for W Magazine, New York.
“We are actively exploring all the new best technology and photo recognition allows our clients with high investment in their print creative to participate without compromise,” she said.
{"ct":"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","iv":"10397f9c2cae91b3b02bf19b15433745","s":"ee306d612b9cab74"}