Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
The luxury brand is just one of several companies that took part in the image recognition-enabled ads that are included in this month’s issue. Mobile social media technology company, Pongr partnered with W Magazine to make the ads interactive for the publication’s readers.
“We want to give our advertisers the opportunity to extend their print presence with an new medium – mobile, a program that creates a new immediate next engagement,” said Elissa Lumley, spokeswoman for W Magazine, New York.
“We are actively exploring all the new best technology and photo recognition allows our clients with high investment in their print creative to participate without compromise,” she said.
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","iv":"87664a861c1a40018a12eaabeae6a31d","s":"81c21a776c7bea27"}