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Software and technology

Louis Vuitton dives into brand history via Virtual Reality

June 15, 2023

The “Asnières Immersive” adventure melds past and future, showcasing the maison's artisan roots and the scientific capabilities of the future in a first-person experience for modern customers. Image credit: Louis Vuitton The “Asnières Immersive” adventure melds past and future, showcasing the maison's artisan roots and the scientific capabilities of the future in a first-person experience for modern customers. Image credit: Louis Vuitton

 

By Emily Iris Degn

French fashion house Louis Vuitton’s latest activation taps into the power of Virtual Reality (VR).

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  1. Hyatt names global lead for luxury brands
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  3. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  4. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  5. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  6. Breguet debuts ‘Expérimentale 1’
  7. Bon Appétit delivers inaugural Art & Design issue
  8. Chanel confirms actors Ayo Edebiri, Nicole Kidman as ambassadors
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  10. Armani Beauty appoints actor Keith Powers as global fragrance ambassador
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