Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
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sNuo+7ThfFs63rqgfRGPXcO9vDBe0uFAYPGyc1KZzRnCsmLDjc3yHTTdNyWTbt44Fqk2dd06Yise\/cMNxm1P+4N8vTL02WgTwo8tYk2xxpFpD9Ajhw3PIlcdLxp2bbq1vs7BAri4HJzr1iUfv5\/22FOwjFsQdK4oWinZalyuI6CMzDCh1mOEC2SxazfwJlSl6UTt4TpItzi4d1ik7RmD8nBXAjTpPyQ+eOg4OO0QPCX4Miho\/WyjE3UqQYO6Qfl8N5DrbxTFGdQ5EZKujW8WuN3+sg9mp3sNafJLeD3Fd\/o8XiowC8cpGfgg7lr+3h8kdQYbfqI4tDxH7fQ3nEPSYRxsxD1bFD3nBiTh7pA0peuEXRCy2s81fkYmHqeWh67KIuJ76QDmDmWuSa\/SiYj4VD0h0z+Y6vaP1H6bqTLV+6aUH375yO5A2Vqm1guztTHDldJcbGraE46I7SpWQY2oZItLm0MayBpOHHzQs9Rwvt7VHXJVk3nT3CPkr7hXRm1by0efYCaaAmt5SjaQp5kJvgjsWnBYik2zVWaFZ5jbM6cfcfaE6izqJ6GrkQqrl3pHajRTdZcam0LdfA2Sh2\/4g+X8cxPeoMrcp03jPfnD6+7nk7oT\/x88pZUKr9HBVCz2mAoWdmB5eW0AUDWqMIAV6YFaNC1zj0aQSqpq8dNKKtP6\/QtQBwVwh3ZTfeigVoNhpQJFeuJBD5ILtSW6atD+UOKEU8qwsMwzeYE3xIraq4GCuxvP6awqO+\/u+KFz91NGxO57FhI5CUlzQ2IRPBBIqicfCd5ywvF8s3D4GpReCnh7Rmy4m\/1Ae\/EUyy6rzXfncYZaO0EbWnQMYcwvYWnQdMefpsTfD1ksqF+KwmjwfOKnPFcwT6BjGYgqLcSbm6pGwyOPhnouxt9RZZZEcftEwnTUhDwkaCr8FNE60OykRmAfn2IKKUGvloTI+F5mF9REM7YohfjBZqGq0WJGjV0Nv1aP9MLy0u09PyEk0Mk1V9t9+XF21hOozJLowTnYnYnmjRd8kdfhyWr0uknsW5rQOVOOXQB+bAYtEblaVsnQp1B7VBd04ebclP+YsTwYxJXXu8SSpQIN0qU\/yD2pMaoaRJNjZb0aq6jnvNsUrl7cdB8AtGK0BM1MpezLnVdfKaM30UTNznv5TiAjN1uemXqREaCtBrxoW7tkpQI8OORCPyfLEC1kSKUe+AYBrwHqnEc48s6HiMo5N4X7UQOozbBFZf+44CLBCXfY+2Jyg3+OtwsD2zz10pYJAVNdjOXwsnSUHMZXMAjg62rJY5ffQRkoxniVr3\/NFujxvj2HACH5BD96+Wr4UV49WR2HBbwdHvG2SyJyDQVkeSxZTJJYBAf5JI9pTkJ4jmXFrZQGWO9bSTbWVZq2QzCA8AhhMzqP6b0oV\/MlDSQUyWfqxGvn0AUMF8Fg1RW77cJNw2ZMfJPAqsrcWd4l9o6T\/t0HWxhUA5E9hXQnZTmGzFKKVUmNQELrVM4P3U\/I8qxHwMwoxifvhFEgjohRYqryZ04kxq\/X\/3kblAJNr6wEM1PfBmjZTn7aVo2QyVI16nDIRmKZf4faxS6RlGoL3\/CoXDLNHLefTpVorVdOJhWYyl5DWs52E96SCJ1mrXJEVNrQXB9hNGDFewK1CmGozp04Ap6PB38tF2tdRHvRXtMgpC3P4YRIjZJfWPDxoM160EwtVWRYTfBv7cGfqGAMNKbtRbBUeseJIIMk+lRnU+Cq2RLt5NMVurMSJhzPLEAEVFqfzEThSODBN5neuRmvPwhfKUONXhn8zqN0CdKXPNEqFCNovcYcywmunZURkPd\/FxqUxRQIHJ\/JnXo1u1bxfgXnqNxsObSHMQVFxj4\/SX67op4ZM70Mn0uC\/ab574bTifa0w4tupGHUT3tA5iZ+Owq2kv6iQFtq1wJBkBjLlnOYebn3EJaW5rMqnOgDUwWy1VdxhQqLmWsoMN1\/LF7o8RTpfcWVpXSwNMkyUhQAgJFdibJ9mis2yGbHlajaIIfZVZP9fACSCPfP1qmm\/D3lU2XSN1hwwfRc1IdUun+m8pbWx3n0dGNNEHHzUJLS1omZbeRTe+kAtlevGVjSj5TLycurBHD5LvYQxYAg3xcZsbvcNre1mw3qkGw6H4ngjdpqDiZAL8rpHHvRRyEFdRWycfZPs+aODOpZYnNhLXLCXd14wb4nSIZf2wvrNjuE4xrqKyM0+IU6XVJBqZrLtPFhM28XDjZDVur8sqbstWCD0vzJZOCC8P8iK3hQbVg7zp0RW6S4J2Kr3cEQh2cUOX18apxl7\/HJ8DxbhylwynF1vgjWqOPGaaDJh5qOd36cXvIsXfS3qls5ItAt0y6XIvziiVcX1m+sLfOENu3NoohSWNaCfv8M4lYVbYJbxA9vtKPsc4jjiPGlhUIext2VWZZWTQXdjC5nsLmZWl+eW6aqg2UmgNnFMRDQifoDnJTn+tkR642JHX4gaVLbAHGmOQwqX3NtioIkbs9EZxZh0uOle22NXubUMjPsjS80xqL5hIpue1rUTWtowqPr0T4ms9eVTNocA51VY8y9rDpWuMIo604YDukx4pxTRW8knkhU02ODfeNuUOYwU2KL2Wka3wKMFQRZuW+rgrOfWVQIZkAt1gjhBHKNKGZ+KnCPuP+WEy6jTo+bE3NBw+XpHzuebbQWgKNs19G6Xwt4bnqMJcJybkHIc2nBoRWPWGabk34FFqbgr8zeSIxEIjpd5YAjT1FDEEh+Rnn\/5EN7bHrnTbkhRideT1E0vjGRHpn6xl4dZdtU3xtLdBRBtSkzrcdgFr495ajIcWjFs4QdoFPdekndwJt9sgiPa2qDr5+bpuxtWTsVCnm2mmkRhtOKJHMHEb2VdkHUFlAlbxKBVEX52TSqIuouKh7h7+qN6qbPvSMNO\/H5HIy567MCYu27DyLdPU+R+arEaBtSAriJfOV1Ks8oCJOm2LEn4apOlB6JOeVvfDmPx2lrFYnmE5+pGz9JfwJaf99TJvBcpJRyBRbTIyHVbFRFtGbt39puFMenowAQbSuJtpqMzaRuby\/1aj2NSp2VgkcberbGnQcdDNMawBilwclgOfw\/QtS7Qe8gtcJgFaBgtbBgpMQHkbkn5ug221ZlwqdHjEHiDecoIGthKfK2azkmzqQq4O7L3D0CmFA8z2u3ZuGsjCeGPjJPgnPlm\/dbUfhyqBkhQvkOG0jxhh1eVv6Xn2GTAPMqeci6Skb+l3htZ\/U0d+AVyOL3SoDZAtbrkCN8V8b\/xO5+L4jx8CRlBzlrcnEQHCWEL68UVpJL6bU7WPc97esYk0Ce6RpUnowQgp3zR34juZW4ETGv+QzSPZE3mGvqqjFLXPX2Cc0QjH9ntL7qc5ERs6QqwwpmQhRTaatJAc\/+8Fdpn8vJ3SHY3jiprxjFyI9hk6o1EgYtss1EDhor\/DjNgK2+7toC7vooxOcSM+njV4\/\/brlRL3\/upmAd31YpEwSXy4DWbfeF9rJ836JkJka1VNQOfgXijnb9gHM4\/J82qTcXA2BO5JIGJWi\/o8YsytAl9QqnlPY0otYh6RUvAOIhL9q9fkNMMAAhzw5CZWcC39+dSoIkSaORUKIA0MCUCQKqsBFuBpqtOCj+FmI8H89d+LnGxJnJkTF4dK3d+Tf8KhyFZMOFnAOkdX1w6HtSVDTDFoNiOGusP72xA72RBMhscpPvSr7Rat0MUOjC0\/KXRHZpC6+GpOU0RW1x7NH5NZqqitvC\/C6c1YTpAGMRAeYf4y\/9iQsk1\/\/F2379bARkMXMTs\/mlnf6sU2EetYI288lA26tKL3JfvZhw7T+zIh4b8t4I5gCAFGONXpD8JjWHeh+anPsitdVq\/pa86fGMmaChc6Syq3xt\/2EGrEVoaRCFz1sz11t7DKawZaHcrZo71oTuB50JszwTfjnKb7rMII\/CA3C3EhSlQGGv9CSKiMuufjDjeaFBLxwcynv5thD6MlwfDzUb7R9xjMFao33ucfCk+8Z346p2SZmpO\/eiD6SveX69JxKaeoU5agrtpBwjkKezmY1+g8lAa2mOkMxKnXrcLT2xYeNEAQXHzyQAoFr6R37ZLzf+mpWyGQW9wIZ4\/qzacaoWZX2b2ML\/g0bnJNBqFXuRmEBS5JLdTKdobnExkYmV6LNdQ+94DmleeuUnovl6bcWSvR9tYiia4X0nrDNq2EOSOU5+rXXQczV4shvOeH14Hfo3owfO7\/CUwQ55JNei+oHH9K96XRIK+Aaf30zLcnDgYBdOFVzMpblWrgYX91\/eIA5As1rHvKJw3MatD0oPwiXTOD1dyU\/Ke4SGpHaDxAdMaxY0lvoNoiFUedmc3ozqw1p\/Uim3wGCocpmwD\/5NufHX3VEzMnRsYr1WVbojmBFltTNsCrRwo4m1wjTRfHdbS4QAOv15+u94qvLtZ8UxzeySuwViaL4UIR4kOhy6kNaho7zPgjk54WG076J0yQEDbrRGJYSq0SG8qyBa69P1CM63wlx2FhWLL6jIa7Z\/1HhdFtnkxlNzy1FgVTS5+wLsSt7Dt2Lzvit+WFXiPXGjqTCvYrTAtQxJQeD1YQlo6bQwBjivKMHgtbYDn\/QhUHfB+f38IrNi6Zu3hsszVavpVCrTyEhVvannim0wRF0yE2k6BfpihEbHC0mEK2O5SD9HElGih3OPQB8V9Ei1pj43rKi2Aign\/M+JF3m0prZQcmP4qG3jBXYVgKakYDhF6Tqje+J+o\/fWCPEp02aJHCUHcmFTcx66+09GaZLVdxJYQMIGqZ\/vQJaGbGrJeUw1av3tA3VCodUaQRdth0YTCMVIBDJ3sFPKcLF81eAjjx+c+EPkwWdLNrdHWYcmm7vdpFLXSBo7K5om9nRt0r7GXuBGLzH6u7XATRo1j+Qu1KE40McILWomM7ByWW2KJ9FAP0GIifvaqV4MhyLMhDCLWtD1xlRL5vxAAX8wz7Mx6hw3VaDT+wSpwblyi9ydSi6fmPTBK+LdjRPTmB8=","iv":"0ed2724fb16e3a10b469fd786060741b","s":"fe657dda1f3cf2c5"}