Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.
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","iv":"295567880cb2c8ceb3ff982c654ce392","s":"777b3a6fc9b15b8e"}