Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","iv":"47846308d361085bbec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