Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","iv":"d032b42de58fd02908a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