Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","iv":"4d6168864b6e5f27269bef7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