Marketing
July 26, 2023
Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC
By Zach James
As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.
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","iv":"c37db4f7d0dae7cbebd628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